4 Best Practices for Brands Sharing Content for Twitter Yahoo News

by on May 19, 2013

Twitter Yahoo

Yahoo now including Twitter in News

 

Twitter Yahoo Partnership will Bring Tweet into Yahoo Newsfeed

By Victoria Harres, Published May 17, 2013

Last month a single 61 character tweet (12 words as a matter of fact) caused the S&P 500 to drop $136 Billion in mere minutes.

It boggles the mind and makes one try to find some sense in it. What does it mean?

Well, it certainly proved the tremendous reliance we all have on the content that comes from Twitter. Some would say investors rely too much on automated trades based on tweets.

It also proved the great value our society places on Twitter as a provider of content and information.

Tweets will now be featured in Yahoo’s news feed.

Yesterday Yahoo announced that it was taking Twitter very seriously indeed.

In her blog, Merissa Mayer, CEO of Yahoo stated, “Tweets have become an important information source for many of our users, so we are thrilled to announce our partnership with Twitter to ing Tweets directly into the Yahoo! newsfeed.”

She went on to say that over the next few days users would begin to see Tweets “personalized to their interests and preferences” appear in their content stream, delivering on earlier promises that the search and new aggregation giant would move toward more personalization of content for its users.

Yahoo’s big search competitor, Google wasn’t able to keep its former relationship with the microblogging giant. Twitter results disappeared from Google some time back, making this an quite a win for Yahoo.

See full story on business2community.com

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In Japan, Twitter is As Big as Facebook

by on May 19, 2013

twitter japan

Japan Twitter uses rivals Facebook in size

 

Jim Dougherty Contributing Writer

A report from globalwebindex this week showed that Twitter is nearly as popular as Facebook in Japan. I really don’t know what to make of this information, but here is a table describing the popularity of social networks in Japan.

While this is an interesting development, Twitter’s Japanese popularity reminded me of the 1984 international hit song “Big in Japan” by German synth-pop group Alphaville. The song itself is a tribute to the British band, Big in Japan which featured band members from the KLF, Siouxsie and the Banshees and Frankie Goes to Hollywood, but it seems as good a song as any to celeate Twitter’s success in the land of the rising sun. You might have thought otherwise, but “Big in Japan” was Alphaville’s greatest international hit, although their song “Forever Young” was covered by Laura Branigan and sampled by Jay-Z, in addition to being a staple of high school dances in the mid-eighties (although my personal favorite was Flock of Seagulls “Wishing (If I Had a Photograph of You)”).

(If big production isn’t your thing, check out this version of the song from Hungarian Idol):

BioTwitterFacebookGoogle+LinkedInLatest PostsJim DoughertyWriter and chief of miscellany at leaderswest.comI aspire to give people something to think about rather than tell them what to do. My favorite Google Alert is “social media research,” I am increasingly compelled by Gen Z, and I appreciate good writers agnostic of where they write. At one time I was Kred’s 12th most influential social media blogger and Klout’s most influential person on the topic of David Hasselhoff. Transplant from Seattle living in Cincinnati. Haven’t entirely adopted the local sports teams yet.@jimdoughertyWriter about social media and tech at Leaders West, I also tweet as @leaderswest.Infographic: How to optimize photos for Facebook’s News Feed http://t.co/6OkhbTRkb0 – 1 hour agoFollow @jimdoughertyJim Dougherty+Jim DoughertyLatest posts by Jim Dougherty (see all)Infographic: How to optimize photos for Facebook’s News Feed – May 19, 2013Report: Twitter is big in Japan (Facebook big) – May 19, 2013Infographic: Is the value of Foursquare overstated? – May 18, 2013Infographic: Size isn’t everything when it comes to social platforms – May 18, 2013Infographic: Keyboard shortcuts for Facebook, Twitter, YouTube and G+ – May 17, 2013

BioTwitterFacebookGoogle+LinkedInLatest PostsJim DoughertyWriter and chief of miscellany at leaderswest.comI aspire to give people something to think about rather than tell them what to do. My favorite Google Alert is “social media research,” I am increasingly compelled by Gen Z, and I appreciate good writers agnostic of where they write. At one time I was Kred’s 12th most influential social media blogger and Klout’s most influential person on the topic of David Hasselhoff. Transplant from Seattle living in Cincinnati. Haven’t entirely adopted the local sports teams yet.@jimdoughertyWriter about social media and tech at Leaders West, I also tweet as @leaderswest.Infographic: How to optimize photos for Facebook’s News Feed http://t.co/6OkhbTRkb0 – 1 hour agoFollow @jimdoughertyJim Dougherty+Jim DoughertyLatest posts by Jim Dougherty (see all)Infographic: How to optimize photos for Facebook’s News Feed – May 19, 2013Report: Twitter is big in Japan (Facebook big) – May 19, 2013Infographic: Is the value of Foursquare overstated? – May 18, 2013Infographic: Size isn’t everything when it comes to social platforms – May 18, 2013Infographic: Keyboard shortcuts for Facebook, Twitter, YouTube and G+ – May 17, 2013

I aspire to give people something to think about rather than tell them what to do. My favorite Google Alert is “social media research,” I am increasingly compelled by Gen Z, and I appreciate good writers agnostic of where they write. At one time I was Kred’s 12th most influential social media blogger and Klout’s most influential person on the topic of David Hasselhoff. Transplant from Seattle living in Cincinnati. Haven’t entirely adopted the local sports teams yet.

Infographic: How to optimize photos for Facebook’s News Feed http://t.co/6OkhbTRkb0 – 1 hour agoFollow @jimdougherty

See full story on leaderswest.com

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Radio Show Host Warren Whitlock Named Top 10 Influencer by Forbes

by on May 12, 2013

Las Vegas: Radio Show Host Warren Whitlock, publisher of this blog and others has been named a “Forbes top 10 social media power influencer”

Forbes Top Influencer Warren Whitlock

Radio Show Host Warren Whitlock

Whitlock, active online for the last 32 years, best-selling author, speaker and serial entrepreneur in publishing, advertising and marketing consulting and more commented “I am always happy to be acknowledged by these lists. None of these accolades suggest that there’s some competition and a winner but it’s nice to be included with colleagues that I know are helping business take advantage of the revolution in marketing that we currently call social media

“Social media tools that we have today have helped to enable a change from the 20th-century model of doing business where a centralized organization could push out a marketing message to the masses, limited only by the large budgets it took to communicate one way

“thanks to the Internet and especially these tools, consumers have the expectation that communications will be two-way conversations. Those businesses that learn to implement this in every part of their business will see their best years ever while those who continue to try to control a message and push consumers into old models will go downhill.”

Radio Show Host

Whitlock is the author of two best-selling books on social media, including the first book about Twitter and mobile marketing “Twitter Revolution: How Social Media and Mobile Marketing are Changing the Way We Do Business” and “Profitable Social Media: Business Results without Playing Games”

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5 Tools Send Marketing Opportunities to Your Inbox

by on May 8, 2013

Once I got my email inbox organized, I found that it’s the best place to get regular information and marketing opportunities.

I’m now adding tools like the ones show here and each day find marketing opportunities coming to me.

Marketing Opporunites Sent to Your Inbox

Are you tired of checking multiple analytics accounts, social networks, ranking monitors, and other tools on a daily basis? Whether you are a small business owner trying to run your business, a marketer managing several client accounts, or anyone looking to increase efficiency and productivity, you will want to try out the following tools that…

Are you tired of checking multiple analytics accounts, social networks, ranking monitors, and other tools on a daily basis? Whether you are a small business owner trying to run your business, a marketer managing several client accounts, or anyone looking to increase efficiency and productivity, you will want to try out the following tools that will deliver your online marketing updates straight to your inbox.

One of the easiest ways to monitor mentions across the web for your business, your clients, or your competitors is by setting up alerts. Google Alerts will send you email whenever a new page on the web with the keywords you are monitoring appears.

Talkwalker Alerts is a similar service if you would rather use something other than Google, considering Google’s history of shutting down their products. While Google hasn’t announced the end of Google Alerts, they are shutting down Google Reader, a product that was tied directly into Google Alerts RSS subscription options.

Whether you are managing one website or multiple websites, yourself or your clients, it’s tough to keep up with all of the new followers, friends, updates, mentions, etc. across multiple social media accounts along with your analytics.

SocialReport.com connects all of your social media information and analytics in one place. Best of all, you’ll receive a daily email with a summary of all your activity. This includes your new Twitter followers (along with their bios), Twitter mentions, LinkedIn connections, LinkedIn company page and group activity, Google+ activity, Klout, YouTube activity, and Google Analytics.

People who sell through Shopify, Ebay, and Etsy can also connect to those accounts to monitor their sales activity. Everything is organized by project, which makes it easy to manage multiple websites and related accounts. When you log in to your tool, you will get even more details about all of your account activity in individual reports and summarized in a graph so you can see if a spike in Twitter activity also results in a spike in website traffic.

There are certain types of activity that you might want to get notified about immediately, such as activity on your Facebook page. A part of beating the EdgeRank algorithm is to encourage engagement, and the faster you respond to comments on your wall posts or pages, the more discussion will happen.

AgoraPulse is a Facebook CRM tool that allows you to monitor your Facebook page analytics, updates, and competitors. They send you emails in real time when your Facebook page receives a new post, comment, or other update.

Getting immediate updates can also help you respond to reputation management issues, such as negative comments, as quickly as possible to diffuse a bad situation. It can also help you monitor your Facebook pages for spam comments and have those removed (and the users banned).

See full story on iacquire.com

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Social Business is the Collaborative Economy

by on May 7, 2013

Here’s a post by my friend Jeremiah Owyang about social business.

When I first saw the tweet about it. I asked “how can you be social without collaboration?”… I had my usual problem with the terms we invent. However, Jeremiah is a real though leader, he defines the trends he sees and I admire how he takes the risk of naming these things.

Social business IS business. Collaboration IS the essence of life. (We make connection and we share stories). Looking past the semantics, I read the article and the chart at the end of his post. He’s got the trend right.

What’s next?

social business

Above Image: Market Opportunities for the Collaborative Economy by Vertical, from Sharable Magazine

Social Business is the Collaborative Economy

What’s the next phase of Social Business?  That’s the question I’m frequently asked.  Without a doubt, the next phase is the Collaborative Economy.

What’s that?  That’s where ands will rent, lend, provide subscriptions to products and services to customers, or even further, allow customers to lend, trade, or gift anded products or services to each other.  This unstoppable trend is fueled by the social web, the specific features include relationships, online profiles, reputations, expressed needs and offerings and ecommerce. Customers are already starting to conduct these behaviors among themselves using TaskRabbit, AirBnb, Lyft, and many others tools –some of these are disruptions and opportunities to ands.

[The next phase of Social Business is the Collaborative Economy; Brands will enable customers to share, trade, lend, gift products and goods using social technologies]

While this movement will have oader global and economic impacts, at Altimeter, we’re focused on disruptions to corporations.  We’re knee deep in interviews for our next report on the Collaborative Economy, and have interviewed startups, VCs, ands, social business software vendors, authors, thought leaders, and are dissecting data of 200 sharing startups, for a oad overview of what it means to business.

Matrix: Phases of Social Business

Caveat: There are many oader impacts inside of the company that also impact HR, recruiting, supply chain, IT, and more, the above is just a sample of the most well discussed impacts.Brands Already On Board: Toyota, Barclays Card, Avis, BMW, WalmartWhat are examples of companies that are already taking advantage of this new social business trend now?  Here’s a few from the Master List of Brands Participating in the Collaborative Economy:  To stay current with car sharing or lending services like Lyft, RelayRide, Zipcar, Uber and more Toyota, OnStar and BMW are allowing cars to be rented.   Barclays Card sponsored and supported bicycle sharing in the city of London, associating their and with the movement.  And retail giant Walmart is considering allowing customers to deliver goods to each other, to compete with Taskrabbit and Amazon.

[The first phase of Social Business impacted anding and PR, it shifted to support and product development.The next phase impacts core business model]

Mindset Change Required in CorporationsSo there you have it, the next phase of Social Business goes beyond marketing and customer support, it changes the fundamental business models and relationships that we will have with our customers. The big change that ands will struggle with, as is it means that ands will have to care about the relationship between customers as they trade and rent your products between themselves.

See full story on web-strategist.com

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How Does LinkedIn Work? [Linkedin Infographic]

by on May 1, 2013

See full story on strategynuts.com

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Visual Twitter. 36% of al Links are Images [inforgraphic]

by on April 23, 2013

Research shows that social media is using images and graphics even more than past reports. The following infographic show the effects of a visual twitter:

From AllTwitter

Did you know that more than one-third (36 percent) of all links shared on Twitter point to an image, but that as many as three-quarters (77 percent) of tweets that link to an image from a brand do not reference the brand by name?

It’s hard to feel any sympathy for Coca-Cola, but soft drink brands are the least likely to be tagged by Twitter users who share photos of their products, followed by beer, luxury and sport brands.

However, you have to wonder: does that really matter? It certainly might be an issue if you’re a new business where every mention of your brand is essential to your growth, but Coca-Cola, Inc. is the absolute definition of a global marketing terminator. As for why, I’m reminded of Andy Warhol’s famous quote:

“What’s great about this country is that America started the tradition where the richest consumers buy essentially the same things as the poorest. You can be watching TV and see Coca-Cola, and you know that the President drinks Coke, Liz Taylor drinks Coke, and just think, you can drink Coke, too. A Coke is a Coke and no amount of money can get you a better Coke than the one the bum on the corner is drinking. All the Cokes are the same and all the Cokes are good. Liz Taylor knows it, the President knows it, the bum knows it, and you know it.”

So I’m not sure there’s much of a need for Coca-Cola to be tagged by Twitter fans who are sharing images of Coca-Cola products, nor do I think it matters all that much to the brand. But for a mom and pop business it absolutely does matter – visuals are processed up to 60,000 times faster than text, but potential new customers still need to know where to go to buy the products.

Check the infographic below for more detail on why images have become ubiquitous on Twitter.visual twitter

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What to Do About Twitter Unfollows

by on April 4, 2013

unfollow on twitterI read a story about someone getting unfollowed on Twitter and couldn’t believe the fuss about Twitter unfollows.

Asking why someone unfollows you, or even just monitoring it seems like too much effort and not profitable, so for those worried about such things.. I give the following response:

There is way too much fuss over the etiquette of who “should” follow who. I think it comes off like Miss Manners telling people how many phone numbers should be in a address book.

Back in the early days when we were writing “Twitter Revolution: How Social Media and Mobile Marketing are Changing the Way We Do Business” we saw two arguments going.

  1. “You’re a jerk if you don’t follow back”
  2. “No one could possibly follow more than 50 people”

There’s some logic in any approach one takes.. but it’s their business, not mine.

We ended up starting the book with the two words I still live by — NO RULES — who you follow and unfollow is your business. Who I follow is my business.

I have wasted a lot of time “trimming” my follow account. Above 100k, the most likely criticism is “you look like a spammer if you follow everyone” — I translate this a “YOU CAN’T PLEASE EVERYONE”

I took on the trimming project to see if I could get a more realist view of people. Now at 60k + I can’t see anything different than when it was 90K. Which seems obvious to me. I also can’t tell the difference from when I followed 3000. There’s way more tweets than I’ll ever see, and I read lists and mentions.

Still, I can easily respond to EVERY tweet with my name and probably could with triple the tweets. I have to occasionally filter out #FF tweets and other things with lists.. I’ve never seen the point of posting a list anyway (if I want to know who you think is a super BFF, I’ll just read your profile :)

My standard response for #FOLLOWMEBACKORIWILLCRY tweets is “I follow who I want” .. since they talked to me, I’ll probably follow them.. as I follow people who I have conversations with.

Wouldn’t it be nice if we had numbers like “how many people you talk to” and “how many you’ve helped”

Follower counts don’t count.. the only number that matters it ONE.. the one person I’m in conversation with at any moment… the others are just “potential conversations”

Do you track Twitter Unfollows?

Share your thought in the comments.

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90% Of Twitter Is Just Showing Up

by on March 17, 2013

How to Use Twitter

It’s not enough to just set up a profile and expect wonderful things to start to happen, as if by magic. Twitter, like life, doesn’t work that way. You need to do the work, and you need to put in the hours.

And the good news?

Most of Twitter can be reduced to one basic requirement: show up. And then keep showing up. Be a presence. Let people know that you’re there, that you’re proactive, that you’re listening, that this isn’t a fad or a phase, and that you’re committed for the long run.

Bottom line? Keep putting one foot in front of the other.

Here’s the thing. You don’t have to be on Twitter constantly, obsessing and talking about every little thing. In fact, that’s the worst thing you can do. It’s very much about balance. But that doesn’t mean the opposite is true. In fact, far from it: if you invest nothing into the network I can absolutely guarantee that you are going to get nothing back.

Don’t underestimate the value of being solid and dependable. If I can paraphrase Woody Allen for a moment, I’d say that’s 90% of what it takes to be successful on Twitter.

See full story on mediabistro.com

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The Hidden Power of Small Meetup Events for Networking

by on March 10, 2013

social networking

Social networking online is a great way to further your connections, and while some think it might be hurting the potential of meeting people face-to-face, the exact opposite is true.

We’ve talked about the tools we use in social media repair and follow-up with contacts met at events and conferences…

Here’s a fascinating story, a trip to Dublin where planning and focus ended up making it more profitable than you might imagine.

Social Networking with Small Events

From The Next Web

Paddy Cosgrave is no stranger to the tech conference scene.  The driving force behind the Dublin Web Summit, he and his team are gearing up for another massive event this coming October.  While the event itself is a year long preparation, Paddy has recently been spotted making appearances at much smaller, back-to-the-roots events, namely by way of the Pub Summit series.

The Pub Summit 100 event series is taking place in 40 countries across 5 continents over the course of 2013, all with a single focus – ing people together and provide them with the opportunity to socialize and grow their networks.

Vienna, Austria recently played host to a Pub Summit, and I had the opportunity to sit down with Paddy to discuss the roots of these events, what makes them special, why large conferences are still very important, and what and how conference and attendees can do to make the very most out of them.

“There are lots of different formats for meet-ups, and a lot of them are centered around content. But I feel that if you really want great content, you can just go on YouTube, and no matter who you’re looking to learn from, you can find a talk that they’ve done.  Being lectured by a single person in a room of 100 people is a missed opportunity for those 100 people to mingle and meet each other.  And the one thing we don’t do less and less of is spending time socializing with like minded people.”The rules of the Pub Summit series are simple: No pitching, a few words from the co-hosts, and no guest speakers.

“It’s booze, and good people.  The Irish have been perfecting it for generations.”

When asked if these smaller type events should be the way of the future, eschewing massive conferences, Paddy comments, “Big isn’t necessarily better.  A 5, 6, 7 thousand person Web Summit with 300 speakers, spread over three days, isn’t automatically a great experience.  You’ve got to look at these people and recognize, what are the communities within that group.  Bringing all of these people together is actually a great opportunity to create smaller spaces and sideline events.  You’ve got iPhone designers, well why can’t they all go together for a eakfast?  Why can’t there be dinners across the city hosted by curators of different communities?  During the day, it’s a great opportunity to be inspired by great speakers in a huge auditorium.  But on the periphery, you’ve got to create an ecosystem where you can go and meet individuals.”

See full story on thenextweb.com

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