The Secret Rhythm of Social Media

Asocial media rhythmbout once a week, I take a look at my upcoming calendar… Especially where I know I’m going to be meeting a lot of people… And think about the interesting folks attending, speaking, or near to the venue.

I’ve read about networking experts doing this, and even talk to people who make a practice of it, but rarely do I find someone this committed to excellence in everything he does.

You may have heard of Jon Acuff. He is a New York Times Best-selling author and someone I’m certainly going to look for at Infusioncon next week in Phoenix

Here is one of the posts I liked very much today.

Social Media Secret Rhythm

In a few weeks I’m headed to Phoenix, AZ to speak at ICON14. I’m doing a breakout and when I’m done I hope to take some notes from folks like Seth Godin and Simon Sinek on the main stage.

After working with Infusionsoft for the last few months it will be my first time to meet the team that’s been such a huge help to me as I figure out how to be an entrepreneur.

The title of my talk is “the secret rhythm of social media.”

The whole talk would be too long for a blog post, but I will share one of the ideas that I think drives social media.

It’s a simple word really, but I swear it took me a long time to learn.

The word is “empathy.”

In the context of social media, I define empathy as “Understanding what someone needs and acting on it.”

There’s two parts to that idea. The first is “understanding what someone needs.”

Do you know how you do that? You spend time with them.

That’s it. That’s the bottom line. I lost touch with that when I got busy and stopped connecting as much as I used to on Twitter. You can track my ability to understand how to help people with social media based in part on how often I respond to tweets. In the last 7 months I’ve tried to increase that and I feel more connected than I have at other times. There are a lot of ways to respond with social media: twitter, facebook, blog comments, instagram, linkedin, etc. For me, it’s Twitter.

The second part of social media empathy is “acting on it.” If you know what someone needs and don’t act on it, you’re using “media,” not social media. You can take and take online only so long until people figure out you don’t care about them. You’re not here for them. You’re here for you. Eventually that catches up with you.

Empathy isn’t easy.

Good things never are.

They take time and hustle.

Want to serve people with social media?

Understand what they need and act on it.

- See more at: http://acuff.me/2014/04/secret-rhythm-social-media/#sthash.F0KCOcu0.dpuf

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Ethical Marketing with Shel Horowitz

Shel_Horowitz-profileShel Horowitz is an author, international speaker, columnist, and marketing consultant. He believes that businesses can succeed by embracing principles of honesty, integrity, and environmental responsibility.

The first of his books on marketing was published in 1985, and since then he has written several other award-winning books and hundreds of articles on marketing. His focus has been primarily on ethical, green, and frugal marketing. Stressing values-based, big-picture marketing that tends to be less expensive than traditional approaches, he develops marketing methods and materials based in such guerrilla marketing techniques as forming partnerships, attracting media publicity, and using social media effectively.

Shel was still a teenager when he started doing publicity and marketing for grassroots environmental and community organizations with zero promotional budget. There wasn’t even money available for stamps, so he hand-delivered press releases on a three-speed bicycle. Trained as a journalist, he first became aware of the power of the news media when a local paper refused to print meeting notices he wrote for a controversial group—but gave extensive news coverage to its refusal. Now, for over thirty years, he’s helped businesses, nonprofits, and community groups identify their key message and get it out to the public with little or no expenditure.

He has been quoted or cited in over 70 books, and blogs at GreenAndProfitable.com. His eighth book, Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet, was #1 Environmental category bestseller on Amazon, and has made the category bestseller list at least 30 times.

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Leverage Marketing with Bob “The Teacher” Jenkins

d4f532ac59a40ad8976f47.L._V365349706_SX200_Bob “The Teacher” Jenkins has served as a business coach and online marketing trainer for thousands of coaches, entrepreneurs, and business leaders around the world. He loves helping coaches impact more people with less effort through leveraged online marketing strategies.

He’s the author of Take Action! Revise Later, 21 Ways To Grow Your Coaching Business, and over a dozen online training courses. He also co-facilitates Hotseat Holiday Business Growth Retreats with Therese Sparby.

For ten years, Bob taught U.S. History to freshman and World Religions to seniors at a public high school in Maryland. That sparked his online nickname, Bob The Teacher, which is much better known than his real name.

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Convince and Convert with Jay Baer

Baer_0176-1-240x300Jay Baer is the founder of ConvinceandConvert.com and host of the Social Pros podcast. Known as a hype-free social media and content strategist and speaker, he is also the author of the New York Times bestseller Youtility: Why Smart Marketing is About Help not Hype.

Jay has consulted with more than 700 companies on digital marketing since 1994. He was named one of America’s top social media consultants by Fast Company magazine, and the Convince and Convert blog is ranked as the world’s #1 content marketing resource.

An active angel investor, he’s also involved in an advisory capacity with several social media and content marketing start-up companies.

NY-Times-Badge-300x300At Convince & Convert, he oversees big picture ideas for corporate clients, helps agency customers understand and profit from social and digital services, and spreads the gospel of social and content acceleration with dozens of speaking engagements annually.

Convince & Convert is not an agency but social and content accelerators. They help you get better at social media and content marketing through audits, strategic planning and ongoing advice and counsel.

They work with leading companies and agencies to take their social media and content marketing prowess from good to great. In the past year, they’ve completed projects for Wal-Mart, BMC Software, Caterpillar, Columbia Sportswear, Billabong, Visit California, Wyoming Office of Tourism, Petco and many more.

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Get Unstuck with Barry Moltz

BarryMoltz3-smBarry Moltz gets business owners growing again by unlocking their long forgotten potential.  With decades of entrepreneurial experience in his own business ventures as well as consulting countless other entrepreneurs, Barry has discovered the formula to get stuck business owners unstuck and marching forward.  Barry applies simple, strategic steps to facilitate change.

Barry has founded and run small businesses with a great deal of success and failure for more than 20 years.

After successfully selling his last operating business, Barry has branched out into a number of entrepreneurship-related activities.  He founded an angel investor group, an angel fund, and is a former advisory member of the board of the Angel Capital Education Foundation.  His first book, “You Need to Be A Little Crazy: The Truth about Starting and Growing Your Business” describes the ups and downs and emotional trials of running a business.  It is in its fifth reprint and has been translated into Chinese, Russian, Korean and Thai.

His second book, “Bounce! Failure, Resiliency and the Confidence to Achieve Your Next Great Success”, shows what it takes to come back and develop true business confidence.  It has been translated into Korean and German.  His third book, “BAM! Delivering Customer Service in a Self-Service World” shows how customer service is the new marketing. His fourth book, Small Town Rules: How Small Business and Big Brands can Profit in a Connected Economy shows how when every customer can talk to every other customer, it’s like living in a small town: Your reputation is everything.

His fifth book, “How to Get Unstuck: 25 Ways to Get Your Business Growing Again” will be released in 2014.

Barry is a nationally recognized speaker on small business who has given hundreds of presentations to audiences ranging in size from 20 to 20,000. As a member of the Entrepreneurship Hall of Fame, he has also taught entrepreneurship as an adjunct professor at the Illinois Institute of Technology.  He has appeared on many TV and radio programs such as CNBC’s The Big Idea with Donny Deutsch, MSNBC’s Your Business and NPR’s The Tavis Smiley Show.  He hosts his own radio show, Business Insanity Talk Radio, and writes regularly for the American Express Open Forum and other online and offline periodicals.

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Facebook Spreads Your Good Emotions (and Bad)

A good mood really is contagious, even on social media. According to a new study, the mood of your Facebook updates is directly influenced by the moods of those in your newsfeed. The study, which was conducted by researchers at the University of California, Yale, and Facebook, examined statuses on the popular social network with a particularly positive or negative emotional bent, as identified by algorithm.

The study, which was conducted by researchers at the University of California, Yale, and Facebook, examined statuses on the popular social network with a particularly positive or negative emotional bent, as identified by algorithm. The researchers first proved that rainy days caused fewer positive statuses and more negative ones—even when the program eliminated statuses explicitly about the weather. During a rainy day, they found, a city’s number of negative posts will increase by 1.16%, and positive ones will decrease by %1.19.

The researchers then looked at friends of the rained-in parties—but ones who lived in other cities, where the weather was fine. This group was affected by their wetter friends: For every negative post from the rainy group, dry friends posted 1.29 more negative posts than would normally be expected. Positive posts had a slightly stronger effect, inspiring 1.75 more positive posts. “Effectively this means that 1-2 people were indirectly affected,” researcher Massimo Franceschettitold Quartz.Not exactly an epidemic of goodwill, but a notable increase. “We showed,” says Franceschetti, “that social networks can actually magnify and promote social synchrony. This could mean that social networks actually make the world more volatile, because people are more prone to synchronize emotionally with peers around the world.”

Contagious emotion isn’t a new idea: “We know that emotions are contagious in a sense,” saysFranceschetti. “When you go to a restaurant and you’re greeted with a smile, this makes you feel better. It improves your experience. But isolating this network effect on such a massive scale—with the help of a huge online social network—allows us to measure the contagion more effectively.” The authors hope that knowledge of this effect will inform everything from marketing tactics to acts of good will. “The benefit of a good action can spread,” says Franceschetti. “Providing better care for the suffering could effect numerous others’ happiness as well.”

We all expect to have our opinions influenced by peers on social media, and it seems that their moods may sway us as well. If your newsfeed is full of grousers, perhaps it’s time to find new (Facebook) friends.

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Influence the Influencers with Mark Fidelman

about01Mark Fidelman is the CEO for Raynforest Inc, an Influencer Marketing Network, and the author of Socialized! which some call “the playbook for Social Business”.

He provides an insider’s view of the modern business world based on his years of experience working as an executive and consultant within the Global 3000.

He’s also a contributor to Forbes.com where he writes about social, mobile and marketing trends.

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John Lynn Proves Blogging is a Business

JohnLynn - smallJohn Lynn, @techguy on Twitter, is an avid blogger and online entrepreneur who runs 25 highly trafficked blogs across 3 niches: Healthcare IT, Reality TV, and Vegas Startup companies.

He has a broad range of IT skills and the ability to bridge the gap between technical and non-technical groups due to his strong experience in healthcare IT (specifically electronic medical record), social media, and SEO. He recently acquired a Healthcare IT Career company to compliment the existing Healthcare IT blogs.

He has a range of skills in marketing, blogging and SEO along with a strong ability to create compelling content quickly. He teaches others how to do what he does at Slow and Steady Blogging.

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Are You Missing Dark Social Media?

What’s the biggest social network in the world? Careful, it’s a trick question.

I started asking it about three years ago when I learned the answer from Tynt, a start-up that had stumbled upon a method for tracking what content is so important to us that we share it with others or keep it for ourselves. By tracking what we physically copy and paste from one digital medium to another — text, images, video, links, various forms of code — Tynt discovered that Facebook is not the social network. In fact, Facebook, Google+, Twitter and every other social networking site or app combined don’t even come close to the No. 1 way we share stuff: email is, by a margin of more than two-to-one.

universe is dark matter

“The universe is a big place. Perhaps the biggest” -Kilgore Trout

This is the best piece I’ve ever seen on the motivation behind my 2008 book about Twitter. I saw what would be an opportunity for real time data from our customers.

In our research, we started my radio show. One episode on data had a discussion where I heard the line “all of social media together is a fraction of 1 percent of SMS messaging”

As we discussed whether text data was being crunched by telcos, email content data, chat and more.. I had an epiphany:

MOST of human conversation will never be indexed.

What I say to other in the room while watching Superbowl ads, whether there are people in the room, the turning up and down volume and dozing off when there now hope for Denver are data points that are not being collected or even talked about.

You can put out the best content, ads that test through the roof and record setting ratings and it’s all thrown away if my brother stops by and says “I tried that product, it sucks”

Most of the universe is dark matter, but it’s all data. I think Zuckerberg gets this. His interviews in “The Facebook Effect” and Kirkpatrick commentary at the end of the book and in interviews that came with the audiobook spelled this out.

Zukerberber is not out to build the biggest web site. He’s building a social graph and that will dwarf what we see as Facebook.com today.

Read the article at MediaPost.com.

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Get LinkedIn to New Leads with Lori Ruff

Lori RuffLori Ruff is known as the LinkedIn Diva. She’s a trainer, speaker, author and CEO of Integrated Alliances Social Media. One of the most connected women on LinkedIn, she specializes in B2B sales and marketing and credits passion, persistence, and courage for her success.

She has been ranked as an AGBeat Top 50 Industry Influencer of 2014, Forbes Top 10 Women Social Media Power Influencer of 2013, Top 23 Social Media Power Influencer of 2012, and Moody’s Top 50 Favorite People of 2012.

She’s the author of the upcoming “Keep It Real: Living Life Fearlessly” and co-host of “RockTheWorld with LinkedIn” radio. She offers free training information at RockLinkedIn.com.

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