Category Archives: blogging

NMX President Rick Calvert on the New Media Evolution

Rick Calvert
Rick Calvert

Heather Vale interviews Rick Calvert, CEO and Co-Founder of NMX, The New Media Expo for Profitable Social Media and Performance Marketing Insider. Appropriately enough, the interview was conducted in the NMX Lounge at NAB, Las Vegas.

In this interview discover how NMX evolved out of the original BlogWorld and New Media Expo, what can be found at NMX each year, why entrepreneurs should add new media elements to their businesses, how companies like Red Bull are blurring the lines between content and advertising through content marketing, some various ideas about how you can incorporate social media and new media into your customer relations, how new media fits into the traditional broadcasting world, and more.

Find out more about NMX at NMXlive.com.

Brad Wyman and Cali Lewis on the Future of Tech

Heather Vale Goss interviews filmmaker Brad Weinman and pioneer podcaster Cali Lewis in the NMX Lounge at NAB, Las Vegas, for Profitable Social Media and Performance Marketing Insider. Cali was working on her GeekBeat.TV show, and Brad was talking about his expertise, crowdfunding.

With over 30 feature films to his credit, Wyman has worked with an impressive roster of A-list talent, from Reese Witherspoon and Charlize Theron to Matthew McConaughey and Cristina Ricci. His impressive 25 year career boasts the Oscar winning MONSTER. He is now Chief Crowdfunding Officer at FundAnything.

Cali Lewis has become a household name in the tech industry and her podcasts have been viewed hundreds of millions of times over the last eight years. She’s also a noted industry commentator with regular appearances on BBC, CNN, FOX, ABC, NBC, MSNBC, Sirius, and as both a keynote speaker and panel participant at industry events.

In this fun interview, find out about some of the cool new technology that excites Cali and Brad, what got Cali into podcasting in the first place, why it’s cool to be a geek, how Brad “gets the money,” and more.

John Lynn Proves Blogging is a Business

JohnLynn - smallJohn Lynn, @techguy on Twitter, is an avid blogger and online entrepreneur who runs 25 highly trafficked blogs across 3 niches: Healthcare IT, Reality TV, and Vegas Startup companies.

He has a broad range of IT skills and the ability to bridge the gap between technical and non-technical groups due to his strong experience in healthcare IT (specifically electronic medical record), social media, and SEO. He recently acquired a Healthcare IT Career company to compliment the existing Healthcare IT blogs.

He has a range of skills in marketing, blogging and SEO along with a strong ability to create compelling content quickly. He teaches others how to do what he does at Slow and Steady Blogging.

Find Additional Social Networking Podcasts with Warren Whitlock on BlogTalkRadio

 

 

CacheFly Delivers Content at the Speed of Light?

How can you deliver multi-media content across the globe at the speed of light? Heather Vale Goss of Performance Marketing Insider and Profitable Social Media talks with Matt Levine, CTO of CacheFly, at the NMX New Media Expo in Las Vegas.

The CacheFly Content Delivery Network ensures fast, reliable delivery of rich media. That means if you have a busy site with downloadable content or streaming media, you can serve your customers with little to no lag time using CacheFly servers… even if they’re in a different country or continent. And no, you don’t have to change your current web host to use the service.

Interview took place at NMX the New Media Expo in Las Vegas, Jan. 2014.

Take OWNERship with Chris Brogan

ownerme-300x300Chris Brogan is a New York Times bestselling author, speaker, marketing consultant, and pioneer in the social media marketing industry. He is also the creator and publisher of OWNER Magazine.

OWNER is a digital magazine dedicated to covering the business curriculum for your future. Whether you are the owner of a business, or just the owner of your cubicle with a lot of goals and intentions, it is created for you. Their goal is to help you with insight, instruction, interviews, innovation, and interesting perspectives that will be helpful for your intentions. It’s not about small biz versus big, but about old perspectives versus new. It’s a gathering point for all those reinvented wheels, those people who were called crazy… the carnival of freaks and those who don’t quite fit in.

Find Additional Social Networking Podcasts with Warren Whitlock on BlogTalkRadio

 

FeedBlitz Evolves into Suite of Marketing Tools

You might remember FeedBlitz as a simple RSS service, but now it’s changed and evolved into a full suite of tools  including email autoresponder capabilities and an ad network.

Heather Vale Goss of Performance Marketing Insider and Profitable Social Media speaks with FeedBlitz Founder & CEO Phil Hollows about their journey since its 2005 launch.

Discover how they measure up over the competitors in both RSS and email marketing services, how you can make money with their ad network when you send email campaigns, the other ways their new developments impact performance marketers, what’s involved in migrating from other platforms, and more.

Interview took place at NMX the New Media Expo in Las Vegas, Jan. 2014.

Why WordPress Continues to Lead the Field

There’s a good chance that you already know WordPress, since it powers 20% of the web. But you may not know all the latest ins and outs or what has led the company to be such a strong player in the industry.

Heather Vale Goss of Performance Marketing Insider and Profitable Social Media speaks with Erick Hitter, Design Engineer at WordPress, about new developments and the power behind the platform.

Find out why Google favors WordPress, what responsive themes you can use to be mobile-friendly, how the 2014 theme can complement content-heavy sites, the process of switching your content to WordPress, the benefits it offers over static HTML or CMS sites, and more.

Interview took place at NMX the New Media Expo in Las Vegas, Jan. 2014.

Content Strategy with Austin Gunter

AustinGunter-onPSMAustin Gunter is a Social Architect, Content Marketer and Community Builder for Startup companies, including being the Manager of Content & Community for WPEngine, a managed hosting platform for WordPress.

His role is to be the Community Face of the company, which means he has customer conversations from the “pre-sales” questions on social media channels, to developing relationships with customers long-term for potential biz dev opportunities. He travels and speaks at lots of conferences, and brings customer feedback to the product team.

Along the way, he has developed content marketing strategies. He analyzes and develops content and product narratives that can drive messaging on social media, online communities, and product marketing. He believes in developing trust online over time, and bending over backward to maintain the trust. He believes that the best marketing on the planet is the kind of marketing that finds out a potential customer’s real needs early and is willing to tell them they *shouldn’t* buy your product if they’re a bad fit.

Previously he spent time as a marketing consultant, a Product Manager for the likes of Dell and AMD. He turned down a job offer at Google after spending almost 2 years at a startup accelerator / incubator called Tech Ranch Austin. There he was responsible for bringing 120 tech startups into the program and helping them validate their ideas and grow. 10-15 of those companies are doing rather well, either funded and growing, or successfully bootstrapping and profitable.

Current Internet Podcasts at Blog Talk Radio with Warren Whitlock on BlogTalkRadio

 

 

Business and Marketing with Bob Debbas

debbasBob Debbas is a Professor of Marketing and E-Marketing, the author of Offline Online Marketing, a serial entrepreneur and the CEO of several online companies including WeAreLogos.com and MyGraphicStudio.com. He regularly interviews business experts and entrepreneurs on WeeklyInterview.com. He is also a human rights activist and blogger.

Two thirds of all businesses worldwide are wasting their marketing money because they don’t know how to identify, communicate, follow up and build long term relationships with the customers they are trying to reach. Businesses of all types and sizes will benefit by learning:

  • How to quickly restructure their marketing strategies to stop hemorrhaging valuable prospects (assets)
  • Why most companies can’t accurately measure their marketing efforts, and how can they make their marketing dollars more efficient
  • What the current trends and changes are in the marketplace and how companies should adapt to these changes in order to seize these opportunities
  • How businesses can effectively apply tips about branding, SEO, direct marketing, mobile use and tradeshow attendance to increase their ROI

 

Online Business Radio at Blog Talk Radio with Warren Whitlock on BlogTalkRadio

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How to Compete in the Age of Context with @scobleizer

btr1Robert Scoble, known in social media as @Scobleizer, is a blogger, tech enthusiast, media innovator and start-up fanatic. He used to work for Fast Company as a video blogger and is now the Startup Liason Officer at Rackspace Hosting, builder of online community Building 43, and an avid pioneer user of Google Glass.

Building43 was designed to bring together thought leaders in a variety of disciplines and organizations, from entrepreneurs to those responsible for the latest technologies. They share knowledge, experiences and advice on how you can use cool new tools and apps.

 

 

Current Social Networking Podcasts at Blog Talk Radio with Warren Whitlock on BlogTalkRadio