Why WordPress Continues to Lead the Field

There’s a good chance that you already know WordPress, since it powers 20% of the web. But you may not know all the latest ins and outs or what has led the company to be such a strong player in the industry.

Heather Vale Goss of Performance Marketing Insider and Profitable Social Media speaks with Erick Hitter, Design Engineer at WordPress, about new developments and the power behind the platform.

Find out why Google favors WordPress, what responsive themes you can use to be mobile-friendly, how the 2014 theme can complement content-heavy sites, the process of switching your content to WordPress, the benefits it offers over static HTML or CMS sites, and more.

Interview took place at NMX the New Media Expo in Las Vegas, Jan. 2014.

Content Strategy with Austin Gunter

AustinGunter-onPSMAustin Gunter is a Social Architect, Content Marketer and Community Builder for Startup companies, including being the Manager of Content & Community for WPEngine, a managed hosting platform for WordPress.

His role is to be the Community Face of the company, which means he has customer conversations from the “pre-sales” questions on social media channels, to developing relationships with customers long-term for potential biz dev opportunities. He travels and speaks at lots of conferences, and brings customer feedback to the product team.

Along the way, he has developed content marketing strategies. He analyzes and develops content and product narratives that can drive messaging on social media, online communities, and product marketing. He believes in developing trust online over time, and bending over backward to maintain the trust. He believes that the best marketing on the planet is the kind of marketing that finds out a potential customer’s real needs early and is willing to tell them they *shouldn’t* buy your product if they’re a bad fit.

Previously he spent time as a marketing consultant, a Product Manager for the likes of Dell and AMD. He turned down a job offer at Google after spending almost 2 years at a startup accelerator / incubator called Tech Ranch Austin. There he was responsible for bringing 120 tech startups into the program and helping them validate their ideas and grow. 10-15 of those companies are doing rather well, either funded and growing, or successfully bootstrapping and profitable.

Current Internet Podcasts at Blog Talk Radio with Warren Whitlock on BlogTalkRadio

 

 

Business and Marketing with Bob Debbas

debbasBob Debbas is a Professor of Marketing and E-Marketing, the author of Offline Online Marketing, a serial entrepreneur and the CEO of several online companies including WeAreLogos.com and MyGraphicStudio.com. He regularly interviews business experts and entrepreneurs on WeeklyInterview.com. He is also a human rights activist and blogger.

Two thirds of all businesses worldwide are wasting their marketing money because they don’t know how to identify, communicate, follow up and build long term relationships with the customers they are trying to reach. Businesses of all types and sizes will benefit by learning:

  • How to quickly restructure their marketing strategies to stop hemorrhaging valuable prospects (assets)
  • Why most companies can’t accurately measure their marketing efforts, and how can they make their marketing dollars more efficient
  • What the current trends and changes are in the marketplace and how companies should adapt to these changes in order to seize these opportunities
  • How businesses can effectively apply tips about branding, SEO, direct marketing, mobile use and tradeshow attendance to increase their ROI

 

Online Business Radio at Blog Talk Radio with Warren Whitlock on BlogTalkRadio

OfflineOnline

 

How to Compete in the Age of Context with @scobleizer

btr1Robert Scoble, known in social media as @Scobleizer, is a blogger, tech enthusiast, media innovator and start-up fanatic. He used to work for Fast Company as a video blogger and is now the Startup Liason Officer at Rackspace Hosting, builder of online community Building 43, and an avid pioneer user of Google Glass.

Building43 was designed to bring together thought leaders in a variety of disciplines and organizations, from entrepreneurs to those responsible for the latest technologies. They share knowledge, experiences and advice on how you can use cool new tools and apps.

 

 

Current Social Networking Podcasts at Blog Talk Radio with Warren Whitlock on BlogTalkRadio

 

 

Stop Building Websites by Building a Smart Site

A Smart Site Takes The Drudgery Out of Your Visitors Experience

The mission of digital-telepathy is to make great design..  a smart site accessible to anyone by creating new standards that improve how people interact with and create digital design. From websites to mobile apps, TVs and beyond, we’re committed to making experiences that define the future of the screen interface. Though there is plenty of ground to cover to accomplish our mission, the higher we push the standards for publishers and designers, the better the experience becomes for all web users.

We’re starting our mission with a focus on websites. Still based on print paradigms with archaic, link-driven tables of contents and page structures, today’s websites don’t capitalize on the native opportunities of the digital medium they live in. They are disjointed and kludgy, hampering the user’s ability to accomplish his or her goals. And yet, we don’t need to look any further than our handheld devices to see that user experiences don’t have to be this way. Fluid and guided, mobile apps are intuitive, providing visceral feedback that satisfies and keeps us coming back. They are the antithesis of most web experiences.

So what’s preventing the website from becoming as enjoyable and effective as mobile apps? Thanks to app-like interactions made possible by JavaScript and CSS3, faster connection speeds, and responsive design, there is no technical reason that websites can’t evolve. The only remaining barrier to a great experience is exceptional web design. Why? Because it’s historically been incredibly expensive. But if we think in terms of the experience and forget what we know about traditional web design, we can free ourselves of the expensive corporate site design time sink, and find a way to ing intuitive design to website owners everywhere.

As designers of the Web, we need to rally around a common cause of democratizing web-based experiences as seamless, story-driven, goal-based, intuitive and viscerally satisfying as their mobile ethren.

Think of the last landing page you encountered. Like the car salesman that wanders over when you just want to owse, landing pages relentlessly hound you to turn over your information. When and is traded completely for conversion, there is no positive or lasting experience to be found.

See full story on dtelepathy.com

Social Media Profits From Content Marketing

20111217-152208.jpg Today the annual Las Vegas Wordcamp conference has a session abou content marketing.

As an author, I usually say that content marketing is just a corporate word for writing, but this session got me thinking about how it applies to every business’s profitable social media program.

The professional bloggers in the session (Aaron Hocking,  Gregory Taylor and my good friend John Lynn) are content creation machines. John talked about having created 6000 blog posts and emphasized how he focuses on adding value with every post

Best part of the discussion was after a lot of mentions for mobile blogging, John said he uses the WordPress app. I had it, but wasn’t really using it.

This post proves it works 🙂