Facebook Spreads Your Good Emotions (and Bad)

A good mood really is contagious, even on social media. According to a new study, the mood of your Facebook updates is directly influenced by the moods of those in your newsfeed. The study, which was conducted by researchers at the University of California, Yale, and Facebook, examined statuses on the popular social network with a particularly positive or negative emotional bent, as identified by algorithm.

The study, which was conducted by researchers at the University of California, Yale, and Facebook, examined statuses on the popular social network with a particularly positive or negative emotional bent, as identified by algorithm. The researchers first proved that rainy days caused fewer positive statuses and more negative ones—even when the program eliminated statuses explicitly about the weather. During a rainy day, they found, a city’s number of negative posts will increase by 1.16%, and positive ones will decrease by %1.19.

The researchers then looked at friends of the rained-in parties—but ones who lived in other cities, where the weather was fine. This group was affected by their wetter friends: For every negative post from the rainy group, dry friends posted 1.29 more negative posts than would normally be expected. Positive posts had a slightly stronger effect, inspiring 1.75 more positive posts. “Effectively this means that 1-2 people were indirectly affected,” researcher Massimo Franceschettitold Quartz.Not exactly an epidemic of goodwill, but a notable increase. “We showed,” says Franceschetti, “that social networks can actually magnify and promote social synchrony. This could mean that social networks actually make the world more volatile, because people are more prone to synchronize emotionally with peers around the world.”

Contagious emotion isn’t a new idea: “We know that emotions are contagious in a sense,” saysFranceschetti. “When you go to a restaurant and you’re greeted with a smile, this makes you feel better. It improves your experience. But isolating this network effect on such a massive scale—with the help of a huge online social network—allows us to measure the contagion more effectively.” The authors hope that knowledge of this effect will inform everything from marketing tactics to acts of good will. “The benefit of a good action can spread,” says Franceschetti. “Providing better care for the suffering could effect numerous others’ happiness as well.”

We all expect to have our opinions influenced by peers on social media, and it seems that their moods may sway us as well. If your newsfeed is full of grousers, perhaps it’s time to find new (Facebook) friends.

Are You Missing Dark Social Media?

What’s the biggest social network in the world? Careful, it’s a trick question.

I started asking it about three years ago when I learned the answer from Tynt, a start-up that had stumbled upon a method for tracking what content is so important to us that we share it with others or keep it for ourselves. By tracking what we physically copy and paste from one digital medium to another — text, images, video, links, various forms of code — Tynt discovered that Facebook is not the social network. In fact, Facebook, Google+, Twitter and every other social networking site or app combined don’t even come close to the No. 1 way we share stuff: email is, by a margin of more than two-to-one.

universe is dark matter

“The universe is a big place. Perhaps the biggest” -Kilgore Trout

This is the best piece I’ve ever seen on the motivation behind my 2008 book about Twitter. I saw what would be an opportunity for real time data from our customers.

In our research, we started my radio show. One episode on data had a discussion where I heard the line “all of social media together is a fraction of 1 percent of SMS messaging”

As we discussed whether text data was being crunched by telcos, email content data, chat and more.. I had an epiphany:

MOST of human conversation will never be indexed.

What I say to other in the room while watching Superbowl ads, whether there are people in the room, the turning up and down volume and dozing off when there now hope for Denver are data points that are not being collected or even talked about.

You can put out the best content, ads that test through the roof and record setting ratings and it’s all thrown away if my brother stops by and says “I tried that product, it sucks”

Most of the universe is dark matter, but it’s all data. I think Zuckerberg gets this. His interviews in “The Facebook Effect” and Kirkpatrick commentary at the end of the book and in interviews that came with the audiobook spelled this out.

Zukerberber is not out to build the biggest web site. He’s building a social graph and that will dwarf what we see as Facebook.com today.

Read the article at MediaPost.com.

Take OWNERship with Chris Brogan

ownerme-300x300Chris Brogan is a New York Times bestselling author, speaker, marketing consultant, and pioneer in the social media marketing industry. He is also the creator and publisher of OWNER Magazine.

OWNER is a digital magazine dedicated to covering the business curriculum for your future. Whether you are the owner of a business, or just the owner of your cubicle with a lot of goals and intentions, it is created for you. Their goal is to help you with insight, instruction, interviews, innovation, and interesting perspectives that will be helpful for your intentions. It’s not about small biz versus big, but about old perspectives versus new. It’s a gathering point for all those reinvented wheels, those people who were called crazy… the carnival of freaks and those who don’t quite fit in.

Find Additional Social Networking Podcasts with Warren Whitlock on BlogTalkRadio


Facebook Shortcuts INFOGRAPHIC

Keyboard tricks like these Facebook shortcuts don’t make you more profitable, but they can cut down on the time you spend online using social media.

Social Media experts know that any post is more powerful with personality. Add an emoticon or use some white space to add style and flair to everything you do. Anything that can add a photo, link to valuable information or make things fun will bring out your personality and engage your readers.

There are some of the Facebook shortcuts we use.

Facebook Shortcuts from Social Media Experts

Facebook Shortcuts Cheat Sheet

Use these Facebook Shortcuts to navigate Facebook in your browser, to add smiliys and other emotions quickly and to add your profile to messages

What Facebook Shortcuts Do You Use

These aren’t all the Facebook Shortcuts that social media experts use. I’m sure you know a few more. Share them in the comments below.

How to Market on Facebook Using Lists

by Jennifer and Brian Bourn

Lists to Manage Facebook Friends

Unless you live in the middle of nowhere with no TV or internet access, it is impossible not to have noticed all of the noise surrounding social media marketing, particularly Facebook.

Chances are, you have a Facebook profile, and maybe even a Facebook business page, and are trying to figure out how to remain social to build quality relationships, but still use it effectively for marketing.

While effective marketing on Facebook is a mystery to many entrepreneurs, one way that I manage my Facebook friends and who I market to on Facebook is by using lists.

Recently Facebook announced that it had reached 500 million users worldwide, up from 100 million from only two years ago, and at any given time I have around 4000-4500 Facebook friends linked to my profile. The number fluctuates as I accept new friend requests and quietly unfriend some other people.

Facebook friend lists have been the absolute best tool to help me manage my relationships on Facebook.

The first step to using lists for effective Facebook marketing is to create a lot of different lists, so that as you get to know to your friends better and begin to use Facebook as a marketing tool, you can segment and tailor your message, based on the goal of your marketing campaign.

The cool thing about lists is that people can be put into more than one, which allows for even more segmentation and refining of your message. I have lists based on my relationship with the person, where I met them, what type of business they own, where they live, and more.

Segment Facebook Friends With ListsUnfortunately, I discovered the power of Facebook friend lists after I had been using Facebook for a while. I had to comb through my friends, one by one and perform an audit… reading their profile, assigning them to the appropriate lists, or if their profile was fishy in any way or resembled a spam account, unfriending them. It was a long process because I already had connected with so many amazing people. I highly recommend that if you are not yet using Facebook Lists to organize and manage your friends and your Facebook marketing, you start doing so as soon as possible.

If you haven’t created lists to segment your Facebook friends yet, here are a few to get you started:

  1. Family and Close Friends –
    Put all of your family in one list. They love you and are proud of your business, but odds are they probably don’t want an event invitation to your next workshop or teleseminar. Add all of your close friends, high school/college buddies, and anyone else who probably don’t want to receive your marketing messages. They want to be connected to you, but they probably aren’t using Facebook for business purposes. If you were Joe Quarterback and are friends with hundreds of your high school and college alumni, consider creating separate lists.
  2. Cities, States, Counties, or Countries –
    These ones will take a little work, since you will have to visit all of your friends profiles and figure out where they currently live, but the payoff is worth it. Nothing is more irritating than being invited to a local event like an afternoon networking luncheon in Chicago when I live in California. By segmenting your friends by geography and only marketing local events to people who actually live nearby, you can craft a much more effective message and probably increase the response.
  3. Existing Clients –
    These people have already bought from you once and are the most likely to buy from you again. Put them in a list so you can give them a little more attention and help nurture a lifelong customer relationship. Follow up is where most entrepreneurs fail and by grouping all of your past and current clients together, you can quickly scan status updates and posts from your client community and nurture those relationships to stay top of mind.
  4. VIPs –
    Create a list of the coolest people you want to get to know better and who you want to get to know you. This list for me also includes the people who are really kicking butt and taking names in their business and who inspire me to be great every day. This list may include entrepreneurs you look up to, people on influence in your industry, or even someone you are dying to partner with.
  5. Business Type –
    You can also create different lists based on the types of businesses or industries. You may have a list of all of the people who do the same thing you do, or one of vendors and service providers. Grouping your friends by type of business helps you create marketing messages specifically for those people and the more specific the message, the more successful the marketing campaign.
  6. Where You Met –
    I assign my friends whenever possible to a list that tells me where I met them. I have lists based on specific events and conferences I attend as well as lists of people affiliated with specific networking organizations. Preparing a list of people attending an event about 4-6 weeks prior to an event (so you can get to know them more) can be an extremely powerful tool that can drastically improve your event experience.

How to Create Facebook Friend Lists

You can create Facebook Friend Lists from three different places.

First, from your Facebook home screen (when logged in), you can click on Friends in the left hand sidebar (image 1 below). Then your can click the button Create List at the top of your friends list on the right-hand side (image 2 below).

Marketing with Facebook Friend Lists

Marketing with Facebook Friend Lists

You can also start with the Edit Friends option under Account (image 1 below) in the upper right hand corner of the screen when logged in. When you reach your list of friends you have the option to Create New List at the top of the list on the left-hand side (image 2 below).

Using Facebook Lists to Segment Social Media Marketing

Using Facebook Lists to Segment Social Media Marketing

Once you click the button to create a list in either place, a dialog box will open up (shown below). You can then create a list name (upper left), select the people you want to add to the list be checking them, and then create the list (bottom right)

Using Facebook Lists to Segment Friends for Facebook Marketing Campaigns

If you already have hundreds or even thousands of Facebook friends and you are late to the Facebook Friend List game (don’t worry, I was too), there is another easy way for you to assign the new lists you created to your existing friends. You can click on Edit Friends under Account like I showed you in the first example, and for each friend in your list, you’ll see options on the right to edit those friends. You can click on the “x” to remove a Facebook friend, or you can click on the list information to add them to a list, see the lists they are already added to, or create a new list on the spot (This is the third way to create a friend list). See the example below:

Using Lists to Manage Facebook Friends

You can also add friends to an existing Facebook Friend List, or a brand new Friend List when you accept a Facebook friend request from someone (image 1 below), or send a friend request to someone (image 2 below).

Using Friend lists to market on Facebook

Business Marketing on Facebook With Lists

After you create all of your lists, view all of your friends and start adding them to the appropriate lists. Remember, you can put a person in as many lists as you want. Depending on how many Facebook friends you have, this will take some time, but it will be well worth the effort. Once all your lists are made and your friends are categorized and segmented, it is easy to group all new connections you make.

Now onto the good part…
How to Market on Facebook Using Lists

Once you have a significant amount of friends who post regularly, your news feed, or “stream” as many call it, will more likely resemble a rushing river of links, photos, quotes, tips, and of course, SPAM. There will always be those few who just “don’t get it” or purposely use Facebook for blatant self promotion without ever trying to build a single quality relationship.

After all of your lists are created and your friends are grouped appropriately, you don’t need to bother with your main news feed. Instead, you use your lists to check in and interact with your friends and the people that really matter to you. My Client List on Facebook is one of my most frequented because I want to stay in the conversation with my both my past clients and current clients and continue to provide value. If you built good friend lists this will save you tons of time, and put some of the fun back in social media marketing and social networking.

For example…

  • I will click on my Facebook Friend List titled “High School/College/Friends” to interact with my non-entrepreneur friends. This list never gets event invites or marketing messages outside what I post in my stream.
  • I will view the Facebook Friends List of those attending a specific event more often the 4-6 weeks before the event to build a greater connection and enhance my experience at the event.
  • When I am hosting an event like workshop on social media marketing, I will use my geographical lists to invite my Facebook Friends. That way, I am not sending a friend in Florida, Texas, New York, or Arizona an invite to a half day workshop – that would be ridiculous. For a half day event, I only invite those in driving distance. By putting forth the effort to segment your Facebook Friends, and only sending invitations to events that are relevant to the receiver, I am respecting their inbox and hopefully building a better relationship.

Facebook Friend Lists have a lot of uses – my favorite is for targeted event invites and messages. I don’t know about you, but I am SICK AND TIRED of the GIANT list Facebook event invitations I receive for events that are completely irrelevant to me and my business. I mean seriously, I can’t go to a luncheon that is in two days in Pennsylvania, or a breakfast event tomorrow in Atlanta. That just doesn’t make sense to get those invitations.

Here are some quick tips for creating your Facebook Friend Lists:

  1. Focus Each List! There isn’t a limit on the number of lists you can have (at least not that I know of), so segment away!
  2. Don’t put someone in more than one geographic list. For example, don’t put them in Sacramento and California. If you do this, you may run the risk of sending them the same event invitation or message twice!
  3. Keep your lists to 100 people or less. If you have more than 100 in that group, start a second list. For example, I have lists title “eWomenNetwork Sacramento Region,” “eWomenNetwork CA,” “eWomenNetwork USA,” and “eWomenNetwork Canada.” The reason you want to keep your lists to 100, is because you can only send event invites and messages to 100 people at a time.
About the Authors: Jennifer and Brian Bourn owners of Bourn Creative, a Sacramento web design company, help established businesses build beautiful, feature-rich, custom WordPress websites and blogs, design powerful, personal brands, and help their clients learn to leverage their website and blog to attract more clients than they ever thought possible.

Using Facebook Groups to Market?

teams-groupMarketers are asking if the new Facebook Groups will be valuable for marketing.

As Facebook continues to innovate ways for consumers to track and build relationships through their social graph, smart marketers are looking beyond ads for ways to engage their customers

Groups differ from Pages in a few key ways. Unlike Facebook Pages, Groups are not a communications channel designed for brand marketing. Pages allow you to communicate with Facebook users who are your fans – in other words, users who have opted in to receive promotional content that you publish from your Facebook Page via their news feed. Groups, on the other hand, are organizations of Facebook users who have opted in to receive content from (or create content for) their peers with whom they share a special interest or element of identity.

As a channel designed for marketing, Pages offer numerous ways to broadcast to and communicate with users who are fans and with those users’ friends. With a Group, however, admins can send messages to members, but, aside from invites from members, there are no viral acquisition mechanisms to bring new users to the Group.

Why then, are Groups valuable to marketers? Pages allow you two-way communication with Facebook users who are your fans or friends of your fans — they are Facebook’s premier brand marketing tool. Facebook Ads allow you one-way communication with users who are not yet your fans, but whose profile information matches that of your target audience. Groups are different from, and complementary to, both of these options because Groups, if used wisely and sparingly, allow you to communicate in a personal, bi-directional way with Facebook users who are not your fans, but who could be.

Read more at InsideFacebook.com