This episode of Social Media Radio features Jay Maharjan. We talk about Jay’s latest book, Winning Lessons for Entrepreneurs in the Conceptual Economy.
A new economic model is unfolding gradually before our eyes, but the future remains unclear. While we don’t yet fully understand this new model, one thing is for sure: The Knowledge economy we have come to know is changing.
With a unique background in engineering, art and management, Maharjan is singularly qualified to lay out the clear challenges and opportunities that both entrepreneurs and the workforce will encounter in this new economy.
Through personal anecdotes — ranging from his first internship where he devised an entrepreneurial solution that saved Chrysler millions…to his successful launching and scaling of companies in multiple verticals — Maharjan provides the reader with a roadmap for navigating the changing economic landscape.
Jay started his entrepreneurial career in 2001 with one of his earlier companies selected as THE ‘start up’ company that was ahead of its time — to embrace risk-taking in open-source innovation. He also produced and hosted over 20 entrepreneur television series that aired on the national and regional media outlets.
His unbiased leadership work related to fostering entrepreneurship and local economies has been recognized by leadership at various levels.
Shel Horowitz is an author, international speaker, columnist, and marketing consultant. He believes that businesses can succeed by embracing principles of honesty, integrity, and environmental responsibility.
The first of his books on marketing was published in 1985, and since then he has written several other award-winning books and hundreds of articles on marketing. His focus has been primarily on ethical, green, and frugal marketing. Stressing values-based, big-picture marketing that tends to be less expensive than traditional approaches, he develops marketing methods and materials based in such guerrilla marketing techniques as forming partnerships, attracting media publicity, and using social media effectively.
Shel was still a teenager when he started doing publicity and marketing for grassroots environmental and community organizations with zero promotional budget. There wasn’t even money available for stamps, so he hand-delivered press releases on a three-speed bicycle. Trained as a journalist, he first became aware of the power of the news media when a local paper refused to print meeting notices he wrote for a controversial group—but gave extensive news coverage to its refusal. Now, for over thirty years, he’s helped businesses, nonprofits, and community groups identify their key message and get it out to the public with little or no expenditure.
He has been quoted or cited in over 70 books, and blogs at GreenAndProfitable.com. His eighth book, Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet, was #1 Environmental category bestseller on Amazon, and has made the category bestseller list at least 30 times.
Heather Vale Goss interviews filmmaker Brad Weinman and pioneer podcaster Cali Lewis in the NMX Lounge at NAB, Las Vegas, for Profitable Social Media and Performance Marketing Insider. Cali was working on her GeekBeat.TV show, and Brad was talking about his expertise, crowdfunding.
With over 30 feature films to his credit, Wyman has worked with an impressive roster of A-list talent, from Reese Witherspoon and Charlize Theron to Matthew McConaughey and Cristina Ricci. His impressive 25 year career boasts the Oscar winning MONSTER. He is now Chief Crowdfunding Officer at FundAnything.
Cali Lewis has become a household name in the tech industry and her podcasts have been viewed hundreds of millions of times over the last eight years. She’s also a noted industry commentator with regular appearances on BBC, CNN, FOX, ABC, NBC, MSNBC, Sirius, and as both a keynote speaker and panel participant at industry events.
In this fun interview, find out about some of the cool new technology that excites Cali and Brad, what got Cali into podcasting in the first place, why it’s cool to be a geek, how Brad “gets the money,” and more.
As an award winning filmmaker and actress, Adryenn Ashley is used to transforming herself and others into riveting onscreen characters. “There are no obstacles, only opporunities,” she says. She uses her well honed techniques to transform everyday entrepreneurs into successful business celebrities. As a mentor to CEOs worldwide, she is directly responsible for adding significant revenue to her client’s bottom line.
Adryenn founded Wow! Is Me, Inc. after developing a proprietary marketing formula that works with both retail and service based businesses. Her clients are from every industry, and offer a diverse selection of offerings.
Her high-end product line, Red Carpet Results, helps clients create their expert authority profile online and in the media to keep them top-of-mind with their ideal clients. Her fundamental belief is that everyone has a special skill — a unique quality worthy of praise and profit — and her mission is to help clients find that skill or knowledge and craft a profitable plan to transform it into a revenue generating business.
Chris Brogan is a New York Times bestselling author, speaker, marketing consultant, and pioneer in the social media marketing industry. He is also the creator and publisher of OWNER Magazine.
OWNER is a digital magazine dedicated to covering the business curriculum for your future. Whether you are the owner of a business, or just the owner of your cubicle with a lot of goals and intentions, it is created for you. Their goal is to help you with insight, instruction, interviews, innovation, and interesting perspectives that will be helpful for your intentions. It’s not about small biz versus big, but about old perspectives versus new. It’s a gathering point for all those reinvented wheels, those people who were called crazy… the carnival of freaks and those who don’t quite fit in.
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Bob Debbas is a Professor of Marketing and E-Marketing, the author of Offline Online Marketing, a serial entrepreneur and the CEO of several online companies including WeAreLogos.com and MyGraphicStudio.com. He regularly interviews business experts and entrepreneurs on WeeklyInterview.com. He is also a human rights activist and blogger.
Two thirds of all businesses worldwide are wasting their marketing money because they don’t know how to identify, communicate, follow up and build long term relationships with the customers they are trying to reach. Businesses of all types and sizes will benefit by learning:
- How to quickly restructure their marketing strategies to stop hemorrhaging valuable prospects (assets)
- Why most companies can’t accurately measure their marketing efforts, and how can they make their marketing dollars more efficient
- What the current trends and changes are in the marketplace and how companies should adapt to these changes in order to seize these opportunities
- How businesses can effectively apply tips about branding, SEO, direct marketing, mobile use and tradeshow attendance to increase their ROI
Online Business Radio at Blog Talk Radio with Warren Whitlock