Category Archives: Future Trends

Winning Lessons from Jay Maharjan

This episode of Social Media Radio features Jay Maharjan. We talk about Jay’s latest book, Winning Lessons for Entrepreneurs in the Conceptual Economy.

contextual economyA ​new economic model is unfolding gradually before our eyes, but the future remains unclear. While we don’t yet fully understand this new model, one thing is for sure: The Knowledge economy we have come to know is changing.

With a unique background in engineering, art and management, Maharjan is singularly qualified to lay out the clear challenges and opportunities that both entrepreneurs and the workforce will encounter in this new economy.

Jay_pic3-225x300Through personal anecdotes — ranging from his first internship where he devised an entrepreneurial solution that saved Chrysler millions…to his successful launching and scaling of companies in multiple verticals — Maharjan provides the reader with a roadmap for navigating the changing economic landscape.

Jay started his entrepreneurial career in 2001 with one of his earlier companies selected as THE ‘start up’ company that was ahead of its time — to embrace risk-taking in open-source innovation. He also produced and hosted over 20 entrepreneur television series that aired on the national and regional media outlets.

His unbiased leadership work related to fostering entrepreneurship and local economies has been recognized by leadership at various levels.

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Ethical Marketing with Shel Horowitz

Shel_Horowitz-profileShel Horowitz is an author, international speaker, columnist, and marketing consultant. He believes that businesses can succeed by embracing principles of honesty, integrity, and environmental responsibility.

The first of his books on marketing was published in 1985, and since then he has written several other award-winning books and hundreds of articles on marketing. His focus has been primarily on ethical, green, and frugal marketing. Stressing values-based, big-picture marketing that tends to be less expensive than traditional approaches, he develops marketing methods and materials based in such guerrilla marketing techniques as forming partnerships, attracting media publicity, and using social media effectively.

Shel was still a teenager when he started doing publicity and marketing for grassroots environmental and community organizations with zero promotional budget. There wasn’t even money available for stamps, so he hand-delivered press releases on a three-speed bicycle. Trained as a journalist, he first became aware of the power of the news media when a local paper refused to print meeting notices he wrote for a controversial group—but gave extensive news coverage to its refusal. Now, for over thirty years, he’s helped businesses, nonprofits, and community groups identify their key message and get it out to the public with little or no expenditure.

He has been quoted or cited in over 70 books, and blogs at GreenAndProfitable.com. His eighth book, Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet, was #1 Environmental category bestseller on Amazon, and has made the category bestseller list at least 30 times.

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Brad Wyman and Cali Lewis on the Future of Tech

Heather Vale Goss interviews filmmaker Brad Weinman and pioneer podcaster Cali Lewis in the NMX Lounge at NAB, Las Vegas, for Profitable Social Media and Performance Marketing Insider. Cali was working on her GeekBeat.TV show, and Brad was talking about his expertise, crowdfunding.

With over 30 feature films to his credit, Wyman has worked with an impressive roster of A-list talent, from Reese Witherspoon and Charlize Theron to Matthew McConaughey and Cristina Ricci. His impressive 25 year career boasts the Oscar winning MONSTER. He is now Chief Crowdfunding Officer at FundAnything.

Cali Lewis has become a household name in the tech industry and her podcasts have been viewed hundreds of millions of times over the last eight years. She’s also a noted industry commentator with regular appearances on BBC, CNN, FOX, ABC, NBC, MSNBC, Sirius, and as both a keynote speaker and panel participant at industry events.

In this fun interview, find out about some of the cool new technology that excites Cali and Brad, what got Cali into podcasting in the first place, why it’s cool to be a geek, how Brad “gets the money,” and more.

Boost Your Bottom Line with Adryenn Ashley

adryennAs an award winning filmmaker and actress, Adryenn Ashley  is used to transforming herself and others into riveting onscreen characters. “There are no obstacles, only opporunities,” she says. She uses her well honed techniques to transform everyday entrepreneurs into successful business celebrities. As a mentor to CEOs worldwide, she is directly responsible for adding significant revenue to her client’s bottom line.

Adryenn founded Wow! Is Me, Inc. after developing a proprietary marketing formula that works with both retail and service based businesses.  Her clients are from every industry, and offer a diverse selection of offerings.

Her high-end product line, Red Carpet Results, helps clients create their expert authority profile online and in the media to keep them top-of-mind with their ideal clients. Her fundamental belief is that everyone has a special skill — a unique quality worthy of praise and profit — and her mission is to help clients find that skill or knowledge and craft a profitable plan to transform it into a revenue generating business.

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Take OWNERship with Chris Brogan

ownerme-300x300Chris Brogan is a New York Times bestselling author, speaker, marketing consultant, and pioneer in the social media marketing industry. He is also the creator and publisher of OWNER Magazine.

OWNER is a digital magazine dedicated to covering the business curriculum for your future. Whether you are the owner of a business, or just the owner of your cubicle with a lot of goals and intentions, it is created for you. Their goal is to help you with insight, instruction, interviews, innovation, and interesting perspectives that will be helpful for your intentions. It’s not about small biz versus big, but about old perspectives versus new. It’s a gathering point for all those reinvented wheels, those people who were called crazy… the carnival of freaks and those who don’t quite fit in.

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Business and Marketing with Bob Debbas

debbasBob Debbas is a Professor of Marketing and E-Marketing, the author of Offline Online Marketing, a serial entrepreneur and the CEO of several online companies including WeAreLogos.com and MyGraphicStudio.com. He regularly interviews business experts and entrepreneurs on WeeklyInterview.com. He is also a human rights activist and blogger.

Two thirds of all businesses worldwide are wasting their marketing money because they don’t know how to identify, communicate, follow up and build long term relationships with the customers they are trying to reach. Businesses of all types and sizes will benefit by learning:

  • How to quickly restructure their marketing strategies to stop hemorrhaging valuable prospects (assets)
  • Why most companies can’t accurately measure their marketing efforts, and how can they make their marketing dollars more efficient
  • What the current trends and changes are in the marketplace and how companies should adapt to these changes in order to seize these opportunities
  • How businesses can effectively apply tips about branding, SEO, direct marketing, mobile use and tradeshow attendance to increase their ROI

 

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Tracking Technology with David Gosse

david-gosseDavid Gosse is a serial entrepreneur that specializes in technology. He is the founder of Namechk.com, the Founder & CEO of Tracky Inc., and he owns two patents for internet search algorithms and has a third patent pending.

Since childhood he has believed that technology promises a better future, and getting things done should be easier. His passion is to help improve the way we can all socially collaborate and thus simplify our lives. Most of his career has involved the search engine industry, and he’s learned how the internet works. He has raised millions in startup capital, built and sold businesses and assembled stellar teams. He has also failed numerous times when launching what he thought was the next big thing.

What he has learned from it all is that we are social, and most of the fun, passion, deals and partnerships happen because of relationships. With his latest endeavor, Tracky, he’s trying to help us all socialize for reasons more than entertainment in the hope that everyone improves their quality of life together.

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Tech Analysis of Online Gaming – A Growing World!

With the increasing number of searches made on search engines for casino promotions, it is evident that gaming is spreading by leaps and bounds. The top games of 2012 were Call of Duty, Madden NFL 13, Halo IV, Assassin's Creed III, Just Dance and many more. Around 90 percent boys under the age of 18 and over 90 percent of girls under the age of 18 say they play online games. There are several Casino Promotions available online that offer a variety of freebies which are given on a daily, weekly or monthly basis. These freebies offered by the casino promotions include getting bonus virtual money to play the game, getting additional bonus on a regular basis, exclusive memberships in premiere tournament, double or triple loyalty points among several other benefits.

 

Those playing online games are basically looking for competition as they find others players to compete with. There are records that are set by other existing players and the new joiners aspire to break these records. There are about 300 million people engaging around the world in gaming, including both video gaming and computer gaming. There are basically three kinds of players in the online gaming market, first is the hard-core gamers. They are quite small in number as compared to other gamers, though their number runs in millions across the world. These gamers spend most of their time in gaming. The second kind of players are the moderate players, who actually spend a little less time on gaming online than the hardcore gamers. The third kind of players belongs to the mass market segment. These players are larger in number than any of the earlier two segments mentioned. They like to indulge in short duration gaming so they win big money with Slots games fast, as they are are easy to learn, provide immediate entertainment, fun and thrill. Some players who like casino promotions are always on the look for such websites which have something on extra to offer.

 

The players generally begin gaming with confusion about the game, but once they get the hand of it, their excitement knows no bounds. Soon they become involved in the game and find it difficult to live without it. But after playing the same game over a long period of time, they get bored and they are over it. The online games began as early as the 1970s when only two players competed. Today there are games where millions of users are competing with each other.

 

Though most of the online games are played on the internet only without installing any of their components on your computer, there are several games applications which can be installed on your computer for quick access to them. With the employers frowning down upon the online gamers who take their passion to workplace, companies seek to curb the use of online games. However, there are several other companies which allow access to online games as a stress busting tool. Casino promotions also serve as a stress buster since getting freebies always gives a happy feeling to the user.

 

Four Ways the Crowd Gets What they Need From Each Other –Without Buying from Companies

Four Ways the Crowd Gets What they Need From Each Other -Without Buying from Companies

I’m a little worried this morning.

I’m in Minneapolis, the capital city for consumer packaged goods, durable goods, and some of the top retailer ands in the entire world.  Why am I here?  I’m speaking to 300 corporate folks, at an event hosted by Magnet 360, Salesforce, and Marketo.

What am I going to tell them?  That people are shifting their behaviors, and enabled by internet tools, they can share products with each other –rather than buy it directly from them.   I’m going to tell them that people can buy once, then share goods with each other many times with each other.

I’m doing to tell them that the crowd can get what they want from each other, and their reliance on corporations will reduce.  I’m telling them that they could have reduced revenues.  I’m telling them, they could potentially lose their jobs.

As I head to the stage in a few hours, I must admit, dark thoughts are racing thoughts my head….

I’m going to deliver some bad news, how will they react?  Will they tune me out and surf instagram?  Shun me or tweet bad things about me?  Or maybe, throw those little Italian hotel candies at me?

I’m here to tell them there are many reasons why this sharing movement is happening.  Not only does social technology make it super easy for people to connect with others, but for some people sharing used goods is often just as good as buying anew.  I’ll tell them that a new class of Conscious Consumers will want to reduce needless consumption.  I’ll also tell them that the due to the rapid increase in earth population, that we really don’t have a choice as a planet, but must be more careful with our fixed resources

Heck, I’m even going to tell them, that I myself, have become a conscious consumer.  Aside from consumable s like food, gas, and personal health items, I can name on one hand the physical goods I’ve purchased in the last two months:  A fancy handsfree phone for my home office, a fancy purse for my ever-deserving wife, and a pair of customized NikeID running shoes.  Heck, I may even read my heartfelt letter to ands, telling them how my lifestyle is starting to change and that means my relationship with ands is changing along with it.

You’re probably wondering, who does this?  Is it just Asian-American Industry Analysts with four-syllable-first-names and impossible to pronounce last names that live in Northern California?  Maybe. But if you read, Share or Die, by Neal Gorenflo of Shareable Magazine talks about how this asset light movement is common among Generation Y, who are native to sharing on the internet yet are saddled with college debt they’ve no choice.  Or, I may tell them about internet leader Andrew Hyde that reduces his inventory of items to 39 things and felt free.  Or I might tell them about my trips to Europe and Asia where these behaviors have been common for a long looong time. Or how about in dense American cities like New York or San Francisco sharing of bikes, cars, houses, gardens, and even food is already common.

I’ll share with them these four examples of startups that will ultimately reduce their revenue:

Reboot with Mitch Joel: Ctrl Alt Delete

Mitch Joel
Mitch Joel

Mitch Joel, one of the world’s leading experts in new media, warns that the time has come to CTRL ALT DELETE. To reboot and to start re-building your business model. If you don’t, Joel says, not only will your company begin to slide backwards, but you may find yourself unemployable within five years.

Whether you blame technology, smartphones, social media, online shopping or anything else, the DNA of business has changed forever.

The convergence of five key movements have caused the shift, and Joel advises you to adapt right now… or be left in the dust. Luckily there are key triggers to help you take control of the game.

Ctrl Alt DeleteMitch Joel is the President of digital marketing agency Twist Image, a high-profile speaker, columnist and author of several books including the bestseller Six Pixels of Separation and the latest, Ctrl Alt Delete: Reboot Your Business. Reboot Your Life. Your Future Depends on it.

In 2008, Mitch was named Canada’s Most Influential Male in Social Media, one of the top 100 online marketers in the world, and was awarded the highly prestigious Canada’s Top 40 Under 40. Most recently, Mitch was named one of iMedia’s 25 Internet Marketing Leaders and Innovators in the world.

Marketing Magazine dubbed him the “Rock Star of Digital Marketing” and called him, “one of North America’s leading digital visionaries.” He has been named one of the most influential authorities on blog marketing in the world. He has been called a marketing and communications visionary, interactive expert and community leader. He is also a blogger, podcaster, passionate entrepreneur and speaker who connects with people worldwide by sharing his marketing and innovation insights on the state of business.

Mitch is frequently called upon to be a subject matter expert for Forbes, BusinessWeek, Fast Company, Marketing Magazine, Profit, Strategy and many other media outlets. He speaks to businesses including Wal-Mart, Starbucks, Nestle, Procter and Gamble, and Unilever and has shared the stage with Bill Clinton, Sir Richard Branson, Malcolm Gladwell, Anthony Robbins and Dr. Phil.

This interview might be life-changing for you and your business. Tweet your ideas and questions to me on Twitter @WarrenWhitlock.

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