Tracking Technology with David Gosse

david-gosseDavid Gosse is a serial entrepreneur that specializes in technology. He is the founder of, the Founder & CEO of Tracky Inc., and he owns two patents for internet search algorithms and has a third patent pending.

Since childhood he has believed that technology promises a better future, and getting things done should be easier. His passion is to help improve the way we can all socially collaborate and thus simplify our lives. Most of his career has involved the search engine industry, and he’s learned how the internet works. He has raised millions in startup capital, built and sold businesses and assembled stellar teams. He has also failed numerous times when launching what he thought was the next big thing.

What he has learned from it all is that we are social, and most of the fun, passion, deals and partnerships happen because of relationships. With his latest endeavor, Tracky, he’s trying to help us all socialize for reasons more than entertainment in the hope that everyone improves their quality of life together.

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Tech Analysis of Online Gaming – A Growing World!

With the increasing number of searches made on search engines for casino promotions, it is evident that gaming is spreading by leaps and bounds. The top games of 2012 were Call of Duty, Madden NFL 13, Halo IV, Assassin's Creed III, Just Dance and many more. Around 90 percent boys under the age of 18 and over 90 percent of girls under the age of 18 say they play online games. There are several Casino Promotions available online that offer a variety of freebies which are given on a daily, weekly or monthly basis. These freebies offered by the casino promotions include getting bonus virtual money to play the game, getting additional bonus on a regular basis, exclusive memberships in premiere tournament, double or triple loyalty points among several other benefits.


Those playing online games are basically looking for competition as they find others players to compete with. There are records that are set by other existing players and the new joiners aspire to break these records. There are about 300 million people engaging around the world in gaming, including both video gaming and computer gaming. There are basically three kinds of players in the online gaming market, first is the hard-core gamers. They are quite small in number as compared to other gamers, though their number runs in millions across the world. These gamers spend most of their time in gaming. The second kind of players are the moderate players, who actually spend a little less time on gaming online than the hardcore gamers. The third kind of players belongs to the mass market segment. These players are larger in number than any of the earlier two segments mentioned. They like to indulge in short duration gaming so they win big money with Slots games fast, as they are are easy to learn, provide immediate entertainment, fun and thrill. Some players who like casino promotions are always on the look for such websites which have something on extra to offer.


The players generally begin gaming with confusion about the game, but once they get the hand of it, their excitement knows no bounds. Soon they become involved in the game and find it difficult to live without it. But after playing the same game over a long period of time, they get bored and they are over it. The online games began as early as the 1970s when only two players competed. Today there are games where millions of users are competing with each other.


Though most of the online games are played on the internet only without installing any of their components on your computer, there are several games applications which can be installed on your computer for quick access to them. With the employers frowning down upon the online gamers who take their passion to workplace, companies seek to curb the use of online games. However, there are several other companies which allow access to online games as a stress busting tool. Casino promotions also serve as a stress buster since getting freebies always gives a happy feeling to the user.


Four Ways the Crowd Gets What they Need From Each Other –Without Buying from Companies

Four Ways the Crowd Gets What they Need From Each Other -Without Buying from Companies

I’m a little worried this morning.

I’m in Minneapolis, the capital city for consumer packaged goods, durable goods, and some of the top retailer ands in the entire world.  Why am I here?  I’m speaking to 300 corporate folks, at an event hosted by Magnet 360, Salesforce, and Marketo.

What am I going to tell them?  That people are shifting their behaviors, and enabled by internet tools, they can share products with each other –rather than buy it directly from them.   I’m going to tell them that people can buy once, then share goods with each other many times with each other.

I’m doing to tell them that the crowd can get what they want from each other, and their reliance on corporations will reduce.  I’m telling them that they could have reduced revenues.  I’m telling them, they could potentially lose their jobs.

As I head to the stage in a few hours, I must admit, dark thoughts are racing thoughts my head….

I’m going to deliver some bad news, how will they react?  Will they tune me out and surf instagram?  Shun me or tweet bad things about me?  Or maybe, throw those little Italian hotel candies at me?

I’m here to tell them there are many reasons why this sharing movement is happening.  Not only does social technology make it super easy for people to connect with others, but for some people sharing used goods is often just as good as buying anew.  I’ll tell them that a new class of Conscious Consumers will want to reduce needless consumption.  I’ll also tell them that the due to the rapid increase in earth population, that we really don’t have a choice as a planet, but must be more careful with our fixed resources

Heck, I’m even going to tell them, that I myself, have become a conscious consumer.  Aside from consumable s like food, gas, and personal health items, I can name on one hand the physical goods I’ve purchased in the last two months:  A fancy handsfree phone for my home office, a fancy purse for my ever-deserving wife, and a pair of customized NikeID running shoes.  Heck, I may even read my heartfelt letter to ands, telling them how my lifestyle is starting to change and that means my relationship with ands is changing along with it.

You’re probably wondering, who does this?  Is it just Asian-American Industry Analysts with four-syllable-first-names and impossible to pronounce last names that live in Northern California?  Maybe. But if you read, Share or Die, by Neal Gorenflo of Shareable Magazine talks about how this asset light movement is common among Generation Y, who are native to sharing on the internet yet are saddled with college debt they’ve no choice.  Or, I may tell them about internet leader Andrew Hyde that reduces his inventory of items to 39 things and felt free.  Or I might tell them about my trips to Europe and Asia where these behaviors have been common for a long looong time. Or how about in dense American cities like New York or San Francisco sharing of bikes, cars, houses, gardens, and even food is already common.

I’ll share with them these four examples of startups that will ultimately reduce their revenue:

Reboot with Mitch Joel: Ctrl Alt Delete

Mitch Joel

Mitch Joel

Mitch Joel, one of the world’s leading experts in new media, warns that the time has come to CTRL ALT DELETE. To reboot and to start re-building your business model. If you don’t, Joel says, not only will your company begin to slide backwards, but you may find yourself unemployable within five years.

Whether you blame technology, smartphones, social media, online shopping or anything else, the DNA of business has changed forever.

The convergence of five key movements have caused the shift, and Joel advises you to adapt right now… or be left in the dust. Luckily there are key triggers to help you take control of the game.

Ctrl Alt DeleteMitch Joel is the President of digital marketing agency Twist Image, a high-profile speaker, columnist and author of several books including the bestseller Six Pixels of Separation and the latest, Ctrl Alt Delete: Reboot Your Business. Reboot Your Life. Your Future Depends on it.

In 2008, Mitch was named Canada’s Most Influential Male in Social Media, one of the top 100 online marketers in the world, and was awarded the highly prestigious Canada’s Top 40 Under 40. Most recently, Mitch was named one of iMedia’s 25 Internet Marketing Leaders and Innovators in the world.

Marketing Magazine dubbed him the “Rock Star of Digital Marketing” and called him, “one of North America’s leading digital visionaries.” He has been named one of the most influential authorities on blog marketing in the world. He has been called a marketing and communications visionary, interactive expert and community leader. He is also a blogger, podcaster, passionate entrepreneur and speaker who connects with people worldwide by sharing his marketing and innovation insights on the state of business.

Mitch is frequently called upon to be a subject matter expert for Forbes, BusinessWeek, Fast Company, Marketing Magazine, Profit, Strategy and many other media outlets. He speaks to businesses including Wal-Mart, Starbucks, Nestle, Procter and Gamble, and Unilever and has shared the stage with Bill Clinton, Sir Richard Branson, Malcolm Gladwell, Anthony Robbins and Dr. Phil.

This interview might be life-changing for you and your business. Tweet your ideas and questions to me on Twitter @WarrenWhitlock.

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Social Business is the Collaborative Economy

Here’s a post by my friend Jeremiah Owyang about social business.

When I first saw the tweet about it. I asked “how can you be social without collaboration?”… I had my usual problem with the terms we invent. However, Jeremiah is a real though leader, he defines the trends he sees and I admire how he takes the risk of naming these things.

Social business IS business. Collaboration IS the essence of life. (We make connection and we share stories). Looking past the semantics, I read the article and the chart at the end of his post. He’s got the trend right.

What’s next?

social business

Above Image: Market Opportunities for the Collaborative Economy by Vertical, from Sharable Magazine

Social Business is the Collaborative Economy

What’s the next phase of Social Business?  That’s the question I’m frequently asked.  Without a doubt, the next phase is the Collaborative Economy.

What’s that?  That’s where ands will rent, lend, provide subscriptions to products and services to customers, or even further, allow customers to lend, trade, or gift anded products or services to each other.  This unstoppable trend is fueled by the social web, the specific features include relationships, online profiles, reputations, expressed needs and offerings and ecommerce. Customers are already starting to conduct these behaviors among themselves using TaskRabbit, AirBnb, Lyft, and many others tools –some of these are disruptions and opportunities to ands.

[The next phase of Social Business is the Collaborative Economy; Brands will enable customers to share, trade, lend, gift products and goods using social technologies]

While this movement will have oader global and economic impacts, at Altimeter, we’re focused on disruptions to corporations.  We’re knee deep in interviews for our next report on the Collaborative Economy, and have interviewed startups, VCs, ands, social business software vendors, authors, thought leaders, and are dissecting data of 200 sharing startups, for a oad overview of what it means to business.

Matrix: Phases of Social Business

Caveat: There are many oader impacts inside of the company that also impact HR, recruiting, supply chain, IT, and more, the above is just a sample of the most well discussed impacts.Brands Already On Board: Toyota, Barclays Card, Avis, BMW, WalmartWhat are examples of companies that are already taking advantage of this new social business trend now?  Here’s a few from the Master List of Brands Participating in the Collaborative Economy:  To stay current with car sharing or lending services like Lyft, RelayRide, Zipcar, Uber and more Toyota, OnStar and BMW are allowing cars to be rented.   Barclays Card sponsored and supported bicycle sharing in the city of London, associating their and with the movement.  And retail giant Walmart is considering allowing customers to deliver goods to each other, to compete with Taskrabbit and Amazon.

[The first phase of Social Business impacted anding and PR, it shifted to support and product development.The next phase impacts core business model]

Mindset Change Required in CorporationsSo there you have it, the next phase of Social Business goes beyond marketing and customer support, it changes the fundamental business models and relationships that we will have with our customers. The big change that ands will struggle with, as is it means that ands will have to care about the relationship between customers as they trade and rent your products between themselves.

How the TIME Social Media Editor Does Old Media

When we heard about a TIME social media editor using social media for an old media property, our first thought was “Won’t this just be #oldmediabias talking about what they are doing to get people back to ‘the way things should be”

TIME's Social Media Editor talks about new media for old media

In this Ebyline interview of social media editor Kelly Conniff by Susan Johnson, we see there’s more to it than that. Still, we have the paradox: the better she does at embracing the future, the harder it will be for TIME to pretend they can hold to the past?

Is there a future for magazine? Read this and let’s discuss in the comments below.

When news breaks, readers turn to social media to read and post updates, presenting opportunities for news outlets to engage with them and challenges in keeping up with multiple platforms and a 24/7 news cycle. Ebyline recently discussed these challenges and opportunities with Kelly Conniff, who started as social media editor at TIME in September after working as social media manager at the National Geographic Society since 2009. Excerpts from that interview follow.

What social media platforms does TIME focus on?

Really the number one platform we’re on is definitely Twitter. We actually just hit four million followers today, which was amazing. Beyond that we also are on Facebook, and we just actually hit 600,000 [Facebook likes]. We’re one of the biggest news ands on Google +, and we should be in the neighborhood of hitting two million next week, which is just amazing.

We’re also on Pinterest and Instagram. We actually have two Tumblr’s. One is TIME magazine proper, and it’s very much kind of our behind-the-scenes look at how the magazine is made, how we put together our amazing covers, and basically how we do what we do. We also have one for LightBox, which is our photography blog that is very popular in the industry. That one focuses a little bit more on the photo projects that we feature every day as well as kind of promoting what’s happening in the photography community.

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