Category Archives: More Sales

Using the Buyer Legend Process to Connect With Buyers

Finding the right question is more important than chasing the right answer

Jeffrey and Bryan Eisenberg
Jeffrey and Bryan Eisenberg

For almost two decades, brothers Jeffrey and Bryan Eisenberg have been recognized by their peers as authorities in marketing optimization, analytics, and customer-experience design.

While deeply grateful for their success, they remained unfulfilled by unanswered questions. The two most common troubling questions asked by executives and entrepreneurs were, “What is the secret to selling more?” and “Why doesn’t my team get it?”

What is the Buyer Legends Process?

Buyer LegendsBuyer Legends is a business process that uses storytelling techniques to map the critical paths a prospective buyer might follow on his journey to becoming a buyer.

This process aligns strategy to brand story to the buyer’s actual experience on their customer journey.

These easy-to-tell stories reveal the opportunities and gaps in the customer’s experience versus the current marketing & sales process.

These legends communicate the brand’s story intent and critical touch point responsibilities within every level of an organization, from the boardroom to the stockroom.

Buyer Legends reconcile the creative process to data analysis; aligning metrics with previously hard-to-measure marketing, sales, and customer service processes. The first result is improved execution, communications, and testing. The second result is a big boost to the bottom line.

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Motivate Your Marketing with Robert Imbriale

Robert ImbrialeRobert Imbriale, the President of Ultimate Wealth, Inc., is passionate about success. It’s a topic he has studied most of his adult life, and his favorite tool for creating success is a small business.

He’s a very knowledgeable marketing expert of both on and off-line marketing strategies and he has helped many business owners turn an idea into a profitable business – some of those have reached the million-dollar mark inside of 18 months.

Known as The Motivation Coach, Robert is a powerful speaker, seminar leader, business strategy expert, marketing expert, and a person who clearly understands human potential.

His unique combination of human psychology with his passion for the tools that make business possible give him what some refer to as an “unfair advantage” when it comes to helping his clients in business.

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Be Fascinated by Sally Hogshead

sallyhogshead_bioimgSally Hogshead is a Hall of Fame speaker, international author, and the world’s leading expert on fascination. She’s the author of Fascinate: Your 7 Triggers to Persuasion and Captivation. She helps world-class businesses develop messages that influence and persuade consumers, partners, and employees.

Starting out as one of the most award-winning advertising writers in the country, she is today a world-renowned brand consultant and speaker, leading keynotes for companies such as Starbucks and Microsoft as well as innovation workshops. As a creative director, she develops fascinating ideas for both Fortune 500 companies and start-ups. Hogshead and her work have been featured in the New York Times and on the Today show, CBS, ABC, and MSNBC.

Sally measured over 160,000 people to identify a scientific approach to personal branding. Over the past decade, her team has uncovered surprising trends about why certain people and companies succeed. Today, Sally teaches how to communicate and captivate in a world with a 9-second attention span. When you fascinate a customer or employee, you immediately engage their interest. They’re more likely to remember you, trust you, respect you, and buy from you. But if you fail to fascinate, they’ll move on to the next option. To break through and stand out in any competitive environment, you must understand how to fascinate.

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Fascinate

 

Improve Your Customer Experience with Kristy Bolsinger

Kristy BolsingerKristy Bolsinger is a marketer who is passionate about helping businesses focus on and improve the customer experience. Social media is not the end, rather the means. Search optimization is not the goal, it is a channel to leverage. Customer service is not an after thought, it is the red thread through the story. Every customer touch point is an opportunity to deepen the relationship between the customer and the brand. Customer experience design is the tool that allows us to better engage with our customers and integrate their voice and desires into our business model.

Kristy currently works at PricewaterhouseCoopers (PwC) with enterprise organizations helping them to better engage with their customers and improve the bottom line. She joined PwC as part of the acquisition of Ant’s Eye View, a boutique  social business startup she joined in 2010. Prior to Ant’s Eye View she was the social strategist for the Casual Games group (GameHouse, RealArcade) within RealNetworks. She has an MBA from Atkinson Graduate School of Management at Willamette University.

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boisinger-9 AGSM -radio

 

Perry Marshall’s 80/20 Rule is Secret to Success

Perry Marshall
Perry Marshall

Perry Marshall is best known as the web’s foremost authority on pay-per-click marketing, and the author of The Definitive Guide to Google AdWords. But his latest book, which took 10 years of research to complete, is 80/20 Sales and Marketing.

Perry says the greatest secret to success is MASTERY of the 80/20 principle, because when you know how to walk into any situation and identify the 80/20’s, you can solve almost ANY money problem… any traffic problem… any conversion problem.

8020book_3d-2He says most people THINK they understand 80/20, but not one person in 1,000 actually does. And knowing the 80/20 principle allows you to fix your own business, or fix other peoples’ businesses. It has levers within levers, so that 1% changes can trigger 50% profits.

If you’re tired of trying stuff, trying stuff, trying stuff and never getting off the treadmill, this could be your ticket to success.

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Be Unreasonable for Business Success with Paul Lemberg

paul lemberg
Paul Lemberg

How can small business owners become wealthy? Paul Lemberg knows, and part of his advice is to Be Unreasonable — which is also the title of one of his bestselling books.

Paul Lemberg has worked directly with the owners of around 150 “small businesses” from North and South America, Europe and Asia. He has coached and advised them to achieve greater success, double and triple their profits, and sometimes grow their companies more than tenfold.

BeUnreasonableBut he has worked big companies too, including executives from dozens of Fortune-100 companies like Cisco, Goldman Sachs, Accenture, Adobe Software, Mass Mutual, and JP Morgan/Chase.

He was one of the world’s first business coaches, has authored three books, and his work has been featured in over eighty magazines and publications including the New York Times, the Los Angeles Times, and Bottom Line Personal. He has also appeared on TV shows like Good Morning America, CNN, Financial News Network, and dozens of national radio programs.

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How to Unleash the Power of Crowds – Think and Grow Rich

Most have attained their greatest success just one step beyond their greatest failure.” -Napoleon Hill

Imagine bringing the wisdom and lessons of Think and Grow Rich to a new generation, adapting it so that today’s population, growing up in a different world, can learn about this in a inspiring way… social, mobile, and viral!

declandunnOur guest is Declan Dunn, pioneer in internet marketing and new media, an expert on customer relations, conversions, retention and ROI.

  • How TAGR planned and pre launched the Facebook page, while building the web site and mobile app;
  • How to target influencers engaging, spreading the word and to creating a better product;
  • Why new media – doing several short movies, with interactive participation of the audience, and a mobile app – are critical parts of moving the story beyond just words in the book, and into action.

Plus the power of crowd funding and IndieGoGo to build an audience.

 

 

Current Entrepreneur Podcasts at Blog Talk Radio with Warren Whitlock on BlogTalkRadio

 

 

Jonathan Salem Baskin: A Picture Needs a Thousand Words?

JSB-June-2013-300x300Is a picture worth a thousand words? Or do we need a thousand words to agree on the meaning and implications of a picture?

Our guest is Jonathan Salem Baskin, author of “A Thousand Words”. His book explores the differences between imagery and words as languages we use to communicate.

Certainly visual data is faster and easier, but why? And does that necessarily make it better than the slower and sometimes more difficult work that reading requires? Baskin dips into biology, economics, literature, and business history to figure out the answers to these questions.

41NO5wSr1KL._BO2,204,203,200_PIsitb-sticker-arrow-click,TopRight,35,-76_AA300_SH20_OU01_Jonathan is a thought-leader on brands and marketing, and has nearly 30 years of experience putting his ideas into practice for clients around the world. He has led communications for such brands as Limited Brands, Nissan and Blockbuster, and led the PR agency on Apple’s launch of its first iMac. He has published six books, including Branding Only Works on Cattle, writes a regular column for Advertising Age, is a regular contributor to Forbes, and pens daily blog posts at Histories of Social Media.

 

 

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Best Selling Authors Train Las Vegas Business Owners On Internet Marketing

On April 17th, Warren Whitlock will present a "lunch and learn" training for Las Vegas business owners with web marketing authority Brian Williams.

The workshop (which includes catered lunch), "Three Steps Any Las Vegas Business Can Easily Implement to Guarantee New Customers and Get Existing Customers to Buy More Often" is geared toward the business owner who knows that the Internet, social media, search engines and mobile devices and changing how business is done but leery of the way new technologies are preached as "cure-all’s."

According to Brian Williams,

"The goals of business have not changed. We want more customers, and more business from existing customers. Once we peal away the mumbo jumbo and tech jargon, there are some real tools that any business can use to grow in this economy."

Williams mission is getting real business results from new technology. His short seminar was designed to help business owners learn how to evaluate vendors and marketing programs so that businesses can focus on delivering their valuable service rather than needing to become a marketing expert.

The "Lunch and Learn" event is limited to 20 Las Vegas business owners. Tickets are available online at http://brianwilliams.eventbrite.com, or by calling 702-582-9366.

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"Lunch and Lean" seminars are produced by Warren Whitlock, social media marketing strategist and best selling author of Profitable Social Media: Business Results Without Playing Games to bring new ideas and profitable strategies to our fellow Las Vegas business owners. Whitlock is the host of "Social Media Radio" and is presenting a these events to train business owners strategies to profit.

Social Media as a Weapon?

Marketing, promotion and business today are easier than ever. Tools can help people. Metaphors abound, but “social media as a weapon” feels odd to me.

social media as a weapon

You start by listening. You can look at a complaint, a sarcastic comment or an off based remark as an annoyance, but I’m personally thankful for every real engagement. Bots (both software and people who post like they were a bot) are in the way, but real people writing are a blessing and I’m grateful.

Today on EmprieAvenue, I got shareholder mail (a private message sent only to players who invested in a stock by that stock’s owner) with a very long pitch that ended up mostly whining about abuse to their system).

Readers responded politely and then got this reprimand:

We sincerely apologize if you misinterpret our business overview.We will used your opinion,feedback and suggestion to improve our company organization strategy in our upcoming board meeting.We have an open door policy feel free to share your idea with us.

The people writing the replies were shareholders. That means they have

  1. Spent the time and effort to be identified as real humans to play the game
  2. Picked the stock and invested (it’s a stock market game)
  3. Read the shareholder mail
  4. Spent a couple minutes more to write a response

 

My reaction before reading the shareholder replies was to either delete the message. In my experience, they aren’t there to learn, they’ll just get mad and move on.

After reading the replies, I wanted to punish the player. Since that not the way I roll, I’m keeping the stock (connection) to watch and see what happens and writing this post without mentioning names. That’s how I roll Smile

Do You Use Social Media as a Weapon?

You know that marketing today must include listening and engaging with your customers/prospects/vendors/network/shareholders. When you do engage, make sure it’s done as if the real person reading and responding is your best friend (use “mother” “sister” or “lover” here is you please.. I use “child” as I’ve learned that nothing my children do should ever make me angry).

Getting this down will allow you to attract the people you are looking for, without looking for them. I call this marketing philosophy LISTEN AND LOVE. There’s no reason you need consider any marketing too, and especially social media, as a weapon.

Listen and love.. it’s as simple as that