Ethical Marketing with Shel Horowitz

Shel_Horowitz-profileShel Horowitz is an author, international speaker, columnist, and marketing consultant. He believes that businesses can succeed by embracing principles of honesty, integrity, and environmental responsibility.

The first of his books on marketing was published in 1985, and since then he has written several other award-winning books and hundreds of articles on marketing. His focus has been primarily on ethical, green, and frugal marketing. Stressing values-based, big-picture marketing that tends to be less expensive than traditional approaches, he develops marketing methods and materials based in such guerrilla marketing techniques as forming partnerships, attracting media publicity, and using social media effectively.

Shel was still a teenager when he started doing publicity and marketing for grassroots environmental and community organizations with zero promotional budget. There wasn’t even money available for stamps, so he hand-delivered press releases on a three-speed bicycle. Trained as a journalist, he first became aware of the power of the news media when a local paper refused to print meeting notices he wrote for a controversial group—but gave extensive news coverage to its refusal. Now, for over thirty years, he’s helped businesses, nonprofits, and community groups identify their key message and get it out to the public with little or no expenditure.

He has been quoted or cited in over 70 books, and blogs at His eighth book, Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet, was #1 Environmental category bestseller on Amazon, and has made the category bestseller list at least 30 times.

Popular Business Internet Radio with Warren Whitlock on BlogTalkRadio


“How Social Media Can Improve Your Business And Our Communities”

Los Angeles, CA

imageEmerging Leader of United Way Social Media Training and Workshop for businesses and leaders on October 28th at 5:30 at Sheppard Mullin Richter & Hampton LLP in Los Angeles

Warren Whitlock of will train local business leaders on social media strategies they can use to create a buzz, draw a crowd, raise funds and build a community with a non-profit events. The live interactive training session and workshop will cover how social media can grow your business and help build awareness for campaigns such as United Way’s Creating Pathways Out of Poverty plan.

Whitlock is co-author of the first book on, Twitter Revolution: How Social Media and Mobile Marketing is Changing the Way We Do Business & Market Online. He speaks to business and trade groups on social media marketing and is the host the syndicated Social Media Radio Show.

The workshop is open to the public. Seating is limited, RSVP by calling 213.808.6251 or via email is a web site for authors, speakers, business professionals and though leaders sharing new ideas, best practices and promotional ideas to help experts create a presence online, share important memes and messages, attract new readers and business leads and create online marketing systems to make a book (or idea) a best seller. Warren Whitlock is the publisher.

United Way is a worldwide network in 30 countries and territories, including nearly 1,300 local organizations in the U.S. It advances the common good, creating opportunities for a better life for all. Our focus is on education, income and health – the building blocks for a good quality of life. United Way recruits people and organizations who bring the passion, expertise and resources needed to get things done. LIVE UNITED is a call to action for everyone to become a part of the change.

United Way of Greater Los Angeles is a nonprofit organization that creates pathways out of poverty by helping homeless people move into housing, providing students with the support they need to graduate high school prepared for college and the workforce, and helping hard-working families become financially stable. United Way identifies the root causes of poverty and works strategically to solve them by building alliances across all sectors, funding targeted programs and advocating for change.

Homeless Use Social Media

Mark Horvath has an inspirational story for anyone looking to discover ways social media can be profitable.

We met Mark at Blogworld 2010 and caught him for a short interview

Follow Mark at @HardlyNormal on Twitter

The Most Profitable Use of Social Media for Business

social media for businessWe want to showcase the best stories and case studies of actual businesses that are using social media for business to make a real impact on their marketing.

We will have examples in our book well beyond the usual stories you have heard before and will focus on those submitted here.

Post a comment about your business or a business you know or consult that used social media with measurable results to:

  • Give Better Customer Service
  • Respond Quickly to the Market
  • Form New Partnerships
  • Increase Efficiency
  • Help Employees Do Their Jobs
  • Anything PROFITABLE

Engage With Us to Discuss Profitable Social Media for Business

The author reads this blog daily and will reply to your comments or contact you for interviews or clarification.

Here’s your chance to shine a light on a good company.

About Warren Whitlock

Warren is a #1 best selling author, speaker, publisher, blogger, and social media marketing expert. He wrote the first book about Twitter and Mobile Marketing,  He is the host of Social Media Radio and speaks frequently about social media marketing, online publicity and marketing, social networking and building lifetime value for rapid growth.

Warren helps businesses transform to a new way of doing business using social media and online marketing and promotion to attract the right audience from the 2 billion people using the Internet. His breakthrough strategies to integrate mobile marketing, public relations and and lead generation with conversions to return on investment for lifetime value has helped  hundreds businesses achieve rapid and continuing results from their marketing process.

Warren has been an entrepreneur in the computer, publishing and media.  He started his career in broadcast advertising, developing cross promotions between two or more businesses, and has used the same strategies in direct mail and other media.

Over the past decade, Warren has taught thousands of small businesses, authors and individuals how to use proven direct marketing principles to promote product or service, started a trade association for manufacturers in the imaging products industry and served on several executive board

Giving Away A House for Christmas

I’m posting live from the house giveaway here in Atlanta.

My friends Ed Zimbardi and Mark Evans DM, with their partner Jim Toner, run Atlanta Wealth Builders and teach investors how to make money in the current Real Estate market.

House Giveaway Broadcasts

They’ve had a great year. So they picked one house to give away! We streamed the video live and were featured on several Atlanta news shows

They closed the sale on the house on Friday the 19th. Their crew worked around the clock to get it ready for 12/23 Noon when they turn it over to a family.

The size of a gift doesn’t matter. Thinking of people and helping where you can does.

And when you participate in  a house giveaway.. I highly suggest you do. It’s was fun and rewarding