Game Theory Won Eurovision. It Could Also Save Your Life

Eurovision

If you want a really childish explanation of game theory, it is that when everyone else goes around shouting ‘rock’, a few smart people should start to shout ‘paper’. And perhaps a few really smart and really ave people, figuring out this ‘paper’ strategy in advance, might even be emboldened to shout ‘scissors’. In Eurovision this year, Poland shouted ‘paper’; Austria shouted ‘scissors’.

The cunning real trick here is that, if you want to win Eurovision, it is better to do something distinctive than to do something conventionally good. That is not to say that the distinctive cannot be good or even great (France Gall’s and Serge Gainsbourg’s 1965 winning song ‘Poupe de cire, poupe de son’ was booed in rehearsals simply for not being a standard ballad; ‘Waterloo’ was highly unusual at the time). But the fact is that, even if you miraculously produce a conventional song that is 10 per cent better than the 15 other conventional ballads you are competing against, that 10 per cent advantage is never enough to drown out all the noise created by regional voting blocs, national rivalries and so forth. Better to go all or nothing — ‘Monte Carlo or bust’ — in this case by fronting someone with the second most famous facial hair of any Austrian in history. That way you will either win spectacularly or lose spectacularly, but you won’t end up coming fourth just because the bloody Scandies all voted for each other again.

The reason more people don’t try this is simple. It takes courage. When you fail conventionally you get sympathy; when you fail unconventionally you get blamed. It’s a behavioural bias known as defensive decision-making, and it affects almost everything.

When making any choice, our first instinct is not to choose the ‘best’ answer but the answer which minimises the harm we personally can suffer in the worst-case outcome. (‘Minimax’ is what John von Neumann calls this). Let’s say I have the deciding vote on Austria’s entry to Eurovision: if I pick some boring but worthy schlager and it loses, I keep my job. If I choose a drag artist with a beard and she loses, then the finger-pointing begins.

Philip Hensher

We owe Constant Lambert (1905-1951) a huge amount, and the flashes of illiance that survive from his short life only suggest the energy with which he established the possibilities for… Readmore

Increase your Return on Influence with Mark Schaefer

Mark-twitter_4Mark Schaefer, Executive Director of {grow}, is among the most acclaimed and accomplished marketing consultants in America, with a special emphasis in social media marketing.  He’s an AdAge magazine “Power 150″ marketing blogger, TweetSmarter 2011 Global Twitter User of the year, and Peer-elected 2011 B2B Twitter User of the Year. He has won numerous international awards for his blog {grow}, is the author of three bestselling marketing books, and owns seven patents.

His book The Tao of Twitter is the best-selling book on Twitter in the world and was named the B2B Magazine (UK) social media book of the year. His book Return On Influence was named to the elite “Top Academic Titles” of the year by the American Library Association, which declared it a “path-finding” and “essential” book.

Mark has 30 years of global sales and marketing experience and two advanced degrees, in business and applied behavioral sciences.  A career highlight was studying under Peter Drucker at Claremont Graduate University.

He is a globally-recognized business writer, university lecturer, and innovator, receiving seven international patents for new product ideas with Fortune 100 companies. He is a marketing faculty member at Rutgers University and has been a keynote speaker at major conferences around the world. He has also appeared in the New York Times, CBS This Morning, Fox News, INC Magazine, MSNBC, Business Week, Entrepreneur magazine, and many other publications.

With extensive experience in sales, marketing, eCommerce, social media, creative services and marketing communications, his firm can help many types of businesses. Their most successful partnerships have been with business owners who have great products and services but can’t afford the expense of a full-time marketing resource to help them grow. His company provides affordable out-sourced marketing support to address both short-term sales opportunities and long-term strategic renewal.

Listen To Social Networking Internet Radio Stations with Warren Whitlock on BlogTalkRadio

 

NMX President Rick Calvert on the New Media Evolution

NMX President Rick Calvert on the New Media Evolution

Rick Calvert

Rick Calvert

Heather Vale interviews Rick Calvert, CEO and Co-Founder of NMX, The New Media Expo for Profitable Social Media and Performance Marketing Insider. Appropriately enough, the interview was conducted in the NMX Lounge at NAB, Las Vegas.

In this interview discover how NMX evolved out of the original BlogWorld and New Media Expo, what can be found at NMX each year, why entrepreneurs should add new media elements to their businesses, how companies like Red Bull are blurring the lines between content and advertising through content marketing, some various ideas about how you can incorporate social media and new media into your customer relations, how new media fits into the traditional broadcasting world, and more.

Find out more about NMX at NMXlive.com.

The Secret Rhythm of Social Media

Asocial media rhythmbout once a week, I take a look at my upcoming calendar… Especially where I know I’m going to be meeting a lot of people… And think about the interesting folks attending, speaking, or near to the venue.

I’ve read about networking experts doing this, and even talk to people who make a practice of it, but rarely do I find someone this committed to excellence in everything he does.

You may have heard of Jon Acuff. He is a New York Times Best-selling author and someone I’m certainly going to look for at Infusioncon next week in Phoenix

Here is one of the posts I liked very much today.

Social Media Secret Rhythm

In a few weeks I’m headed to Phoenix, AZ to speak at ICON14. I’m doing a breakout and when I’m done I hope to take some notes from folks like Seth Godin and Simon Sinek on the main stage.

After working with Infusionsoft for the last few months it will be my first time to meet the team that’s been such a huge help to me as I figure out how to be an entrepreneur.

The title of my talk is “the secret rhythm of social media.”

The whole talk would be too long for a blog post, but I will share one of the ideas that I think drives social media.

It’s a simple word really, but I swear it took me a long time to learn.

The word is “empathy.”

In the context of social media, I define empathy as “Understanding what someone needs and acting on it.”

There’s two parts to that idea. The first is “understanding what someone needs.”

Do you know how you do that? You spend time with them.

That’s it. That’s the bottom line. I lost touch with that when I got busy and stopped connecting as much as I used to on Twitter. You can track my ability to understand how to help people with social media based in part on how often I respond to tweets. In the last 7 months I’ve tried to increase that and I feel more connected than I have at other times. There are a lot of ways to respond with social media: twitter, facebook, blog comments, instagram, linkedin, etc. For me, it’s Twitter.

The second part of social media empathy is “acting on it.” If you know what someone needs and don’t act on it, you’re using “media,” not social media. You can take and take online only so long until people figure out you don’t care about them. You’re not here for them. You’re here for you. Eventually that catches up with you.

Empathy isn’t easy.

Good things never are.

They take time and hustle.

Want to serve people with social media?

Understand what they need and act on it.

– See more at: http://acuff.me/2014/04/secret-rhythm-social-media/#sthash.F0KCOcu0.dpuf

Ethical Marketing with Shel Horowitz

Shel_Horowitz-profileShel Horowitz is an author, international speaker, columnist, and marketing consultant. He believes that businesses can succeed by embracing principles of honesty, integrity, and environmental responsibility.

The first of his books on marketing was published in 1985, and since then he has written several other award-winning books and hundreds of articles on marketing. His focus has been primarily on ethical, green, and frugal marketing. Stressing values-based, big-picture marketing that tends to be less expensive than traditional approaches, he develops marketing methods and materials based in such guerrilla marketing techniques as forming partnerships, attracting media publicity, and using social media effectively.

Shel was still a teenager when he started doing publicity and marketing for grassroots environmental and community organizations with zero promotional budget. There wasn’t even money available for stamps, so he hand-delivered press releases on a three-speed bicycle. Trained as a journalist, he first became aware of the power of the news media when a local paper refused to print meeting notices he wrote for a controversial group—but gave extensive news coverage to its refusal. Now, for over thirty years, he’s helped businesses, nonprofits, and community groups identify their key message and get it out to the public with little or no expenditure.

He has been quoted or cited in over 70 books, and blogs at GreenAndProfitable.com. His eighth book, Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet, was #1 Environmental category bestseller on Amazon, and has made the category bestseller list at least 30 times.

Popular Business Internet Radio with Warren Whitlock on BlogTalkRadio

 

Brad Wyman and Cali Lewis on the Future of Tech

Brad Wyman and Cali Lewis on the Future of Tech

Heather Vale Goss interviews filmmaker Brad Weinman and pioneer podcaster Cali Lewis in the NMX Lounge at NAB, Las Vegas, for Profitable Social Media and Performance Marketing Insider. Cali was working on her GeekBeat.TV show, and Brad was talking about his expertise, crowdfunding.

With over 30 feature films to his credit, Wyman has worked with an impressive roster of A-list talent, from Reese Witherspoon and Charlize Theron to Matthew McConaughey and Cristina Ricci. His impressive 25 year career boasts the Oscar winning MONSTER. He is now Chief Crowdfunding Officer at FundAnything.

Cali Lewis has become a household name in the tech industry and her podcasts have been viewed hundreds of millions of times over the last eight years. She’s also a noted industry commentator with regular appearances on BBC, CNN, FOX, ABC, NBC, MSNBC, Sirius, and as both a keynote speaker and panel participant at industry events.

In this fun interview, find out about some of the cool new technology that excites Cali and Brad, what got Cali into podcasting in the first place, why it’s cool to be a geek, how Brad “gets the money,” and more.