Using the Buyer Legend Process to Connect With Buyers

Finding the right question is more important than chasing the right answer

Jeffrey and Bryan Eisenberg

Jeffrey and Bryan Eisenberg

For almost two decades, brothers Jeffrey and Bryan Eisenberg have been recognized by their peers as authorities in marketing optimization, analytics, and customer-experience design.

While deeply grateful for their success, they remained unfulfilled by unanswered questions. The two most common troubling questions asked by executives and entrepreneurs were, “What is the secret to selling more?” and “Why doesn’t my team get it?”

What is the Buyer Legends Process?

Buyer LegendsBuyer Legends is a business process that uses storytelling techniques to map the critical paths a prospective buyer might follow on his journey to becoming a buyer.

This process aligns strategy to brand story to the buyer’s actual experience on their customer journey.

These easy-to-tell stories reveal the opportunities and gaps in the customer’s experience versus the current marketing & sales process.

These legends communicate the brand’s story intent and critical touch point responsibilities within every level of an organization, from the boardroom to the stockroom.

Buyer Legends reconcile the creative process to data analysis; aligning metrics with previously hard-to-measure marketing, sales, and customer service processes. The first result is improved execution, communications, and testing. The second result is a big boost to the bottom line.

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Change for Good with Mike Robbins

Change for Good with Mike Robbins

Mike-Robbins-author-photo-white-shirt-brown-jacketSmallx2-copyMike Robbins is the author of three books: Focus on the Good Stuff; Be Yourself, Everyone Else is Already Taken, and Nothing Changes Until You Do.

As an expert in teamwork, emotional intelligence, and the powers of appreciation and authenticity, Mike delivers keynote addresses and interactive seminars that empower people, teams, and organizations to work together effectively and be more successful. He has inspired tens of thousands of people around the world to reach new levels of awareness and productivity, both personally and professionally.

nothing-changes-until-you-do-cover-orderHis clients include some of the top organizations and institutions in the world, such as: Google, Wells Fargo, Adobe, Charles Schwab, Twitter, the U.S. Department of Labor, Gap, New York Life, Stanford University, Chevron, eBay, Kaiser, UC Berkeley, Genentech, the San Francisco Giants and many others.

He has been featured on ABC News, the Oprah radio network, in Forbes, the Washington Post, the Wall Street Journal, and many others. He hosted his own radio show called Let’s Get Real on Energy Talk Radio, and since 2008 has been a regular contributor to the Huffington Post.

Mike is a former board member for two non-profit organizations – Challenge Day, a powerful youth organization that focuses on peace, healing, and personal development for teens, and The Peace Alliance, an organization focused on creating a culture of peace.

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Increase your Mobile Tempo. Raj Singh

Increase your Mobile Tempo. Raj Singh

Tempo-RajSingh-sm

In this edition of Social Media Radio, we talk to Raj Singh of Tempo AI about the role of artificial intelligence in apps designed to use big data, context processing power to eliminate friction in our day to day tasks

Raj Singh is a mobile industry veteran and blogger with over a decade of experience working in all aspects of the mobile industry. Raj is a regular mobile writer and speaker including formal and guest blogging. Raj has also made contributions to a number of mobile user and expert groups including the JCP, MMA and the Bluetooth SIG.

He draws on this experience as CEO and Founder of Tempo AI, Inc. Tempo AI was incubated at SRI International (birthplace of Siri) where Raj was an EIR (Entrepreneur in Residence).

Tempo Smart Calendar_Agenda - smDesigned to help busy professional prepare for what’s next, Tempo Smart Calendar is like having an assistant anticipate what you need and surface that information right in the calendar, when you need it most. By eliminating the need to use multiple apps to discover mutual contacts, cull relevant emails, find contact information, notify attendees if you’re running late or get directions to your next event, Tempo does more in one tap so you never miss a beat.

I’ve been using Tempo AI for weeks and see the app and the developers learning and iterating quickly to enhance the experience. I have no doubt that my phone will soon know where I’m
going before I decide to go there.

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Overcome Adversity with JP Maroney

Overcome Adversity with JP Maroney

151_8171925918_236_nJP Maroney is an American entrepreneur and CEO of Marocom Group, a collection of companies and joint ventures involved in publishing, media, training, consulting and internet commerce.

Self-described as a serial business-builder, JP started his first venture at age 19. Soon after marrying, JP and his wife, Tonya, launched an advertising and marketing agency that created print media and eventually ventured into radio marketing campaigns.

At age 22, JP and Tonya created their first magazine, a travel-oriented publication called Escape Magazine. That led to JP buying a weekly classifieds marketing newspaper called PennyWise.

At age 25, JP lost everything — went bankrupt, and had to scramble to survive — working as a waiter, shoe salesman and pizza deliveryman. But, his fortune changed when he started publishing another magazine, then sold it in 1999.

Then JP launched yet another business as a speaker, author and publisher of training programs. Today, as co-founder and Chairman of Marocom Group, JP controls ventures in publishing, media, training, consulting and internet commerce.

A thorough researcher, writer and best-selling author, JP is the author or co-author of more than 30 books and audio/video learning systems. His articles and columns appear in dozens of print and online publications throughout the US and Internationally. He has also collaborated, organized and published business and self-improvement books with more than 70 other speakers, trainers and consultants.

A frequent keynote and seminar speaker, JP has lived through what most speakers can only “talk” about. He teaches proven principles, ideas and strategies that have been hammered out on the anvil of experience.

Listen in to the radio show on May 20.

JPMaroney-progress

Get the Financial Fix with David C Levine

DavidLevineDavid C Levine has seen more financial products, services, and transactions than most investors will see in a lifetime. David was the Director of National Sales for one of the financial services industry’s fastest growing independent broker-dealers which at its peak had over 1,000 registered representatives. Most recently, David was the Director of Business Development for the broker-dealer and registered investment advisor divisions of a publicly traded financial services firm with hundreds of brokers, tens of thousands of clients, and billions of dollars of assets under management.

David has been licensed as a general securities representative, a registered principal, investment advisor and insurance agent for Life, Health, Variable, Fixed, and Equity Indexed Annuities. David also successfully developed and licensed Retirement Planning software to a top 10 Mutual Fund Company.

David left the financial services industry behind to help protect investors going forward. He is the founder and CEO of InvestorProtector which is the first of its kind independent, objective, and non-conflicted subscription service that helps investors protect their investments and life savings.

FinancialFixHis book, The Financial Fix, confirms what many investors suspect: Wall Street is rigged. It reveals in meticulous detail how investors consistently and repeatedly become victims of a deeply flawed and conflicted system.

Most important, 20-year securities industry veteran David C. Levine shows investors how to protect themselves.

Listen To Finance Internet Radio Stations with Warren Whitlock on BlogTalkRadio

 

Winning Lessons from Jay Maharjan

Winning Lessons from Jay Maharjan

This episode of Social Media Radio features Jay Maharjan. We talk about Jay’s latest book, Winning Lessons for Entrepreneurs in the Conceptual Economy.

contextual economyA ​new economic model is unfolding gradually before our eyes, but the future remains unclear. While we don’t yet fully understand this new model, one thing is for sure: The Knowledge economy we have come to know is changing.

With a unique background in engineering, art and management, Maharjan is singularly qualified to lay out the clear challenges and opportunities that both entrepreneurs and the workforce will encounter in this new economy.

Jay_pic3-225x300Through personal anecdotes — ranging from his first internship where he devised an entrepreneurial solution that saved Chrysler millions…to his successful launching and scaling of companies in multiple verticals — Maharjan provides the reader with a roadmap for navigating the changing economic landscape.

Jay started his entrepreneurial career in 2001 with one of his earlier companies selected as THE ‘start up’ company that was ahead of its time — to embrace risk-taking in open-source innovation. He also produced and hosted over 20 entrepreneur television series that aired on the national and regional media outlets.

His unbiased leadership work related to fostering entrepreneurship and local economies has been recognized by leadership at various levels.

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