Category Archives: Twitter

Increase your Return on Influence with Mark Schaefer

Mark-twitter_4Mark Schaefer, Executive Director of {grow}, is among the most acclaimed and accomplished marketing consultants in America, with a special emphasis in social media marketing.  He’s an AdAge magazine “Power 150″ marketing blogger, TweetSmarter 2011 Global Twitter User of the year, and Peer-elected 2011 B2B Twitter User of the Year. He has won numerous international awards for his blog {grow}, is the author of three bestselling marketing books, and owns seven patents.

His book The Tao of Twitter is the best-selling book on Twitter in the world and was named the B2B Magazine (UK) social media book of the year. His book Return On Influence was named to the elite “Top Academic Titles” of the year by the American Library Association, which declared it a “path-finding” and “essential” book.

Mark has 30 years of global sales and marketing experience and two advanced degrees, in business and applied behavioral sciences.  A career highlight was studying under Peter Drucker at Claremont Graduate University.

He is a globally-recognized business writer, university lecturer, and innovator, receiving seven international patents for new product ideas with Fortune 100 companies. He is a marketing faculty member at Rutgers University and has been a keynote speaker at major conferences around the world. He has also appeared in the New York Times, CBS This Morning, Fox News, INC Magazine, MSNBC, Business Week, Entrepreneur magazine, and many other publications.

With extensive experience in sales, marketing, eCommerce, social media, creative services and marketing communications, his firm can help many types of businesses. Their most successful partnerships have been with business owners who have great products and services but can’t afford the expense of a full-time marketing resource to help them grow. His company provides affordable out-sourced marketing support to address both short-term sales opportunities and long-term strategic renewal.

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Are You Missing Dark Social Media?

What’s the biggest social network in the world? Careful, it’s a trick question.

I started asking it about three years ago when I learned the answer from Tynt, a start-up that had stumbled upon a method for tracking what content is so important to us that we share it with others or keep it for ourselves. By tracking what we physically copy and paste from one digital medium to another — text, images, video, links, various forms of code — Tynt discovered that Facebook is not the social network. In fact, Facebook, Google+, Twitter and every other social networking site or app combined don’t even come close to the No. 1 way we share stuff: email is, by a margin of more than two-to-one.

universe is dark matter

“The universe is a big place. Perhaps the biggest” -Kilgore Trout

This is the best piece I’ve ever seen on the motivation behind my 2008 book about Twitter. I saw what would be an opportunity for real time data from our customers.

In our research, we started my radio show. One episode on data had a discussion where I heard the line “all of social media together is a fraction of 1 percent of SMS messaging”

As we discussed whether text data was being crunched by telcos, email content data, chat and more.. I had an epiphany:

MOST of human conversation will never be indexed.

What I say to other in the room while watching Superbowl ads, whether there are people in the room, the turning up and down volume and dozing off when there now hope for Denver are data points that are not being collected or even talked about.

You can put out the best content, ads that test through the roof and record setting ratings and it’s all thrown away if my brother stops by and says “I tried that product, it sucks”

Most of the universe is dark matter, but it’s all data. I think Zuckerberg gets this. His interviews in “The Facebook Effect” and Kirkpatrick commentary at the end of the book and in interviews that came with the audiobook spelled this out.

Zukerberber is not out to build the biggest web site. He’s building a social graph and that will dwarf what we see as Facebook.com today.

Read the article at MediaPost.com.

The Future of Social Media with Kate Buck Jr.

katebuckjrKate Buck Jr (aka “kbj” or @katebuckjr on Twitter) is the Founder and CEO of KBJOnline, a social media management and consulting agency in Austin, Texas. Kate has worked with some of the top names in Internet Marketing as well as consulted with dozens of entrepreneurs, businesses and nonprofits both around the globe. She is the creator of the Let’s Get Social training program, in which more than 10,000 social media managers have participated.

In addition to speaking at leading interactive marketing conferences and conducting training events around the country, Kate has also hosted wildly popular social events. Prior to founding KBJOnline, she served for three years as the LandmarkConnect Community Manager for Landmark Education, a leading global training and development company.

A student herself, Kate is fascinated with the technology that connects people of like minds and interests around the world. Kate is passionate about training and developing social media managers and teams in the most effective strategies for online marketing using social tools.

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Engage and Manage Relationships with OneQube

One QubeOneQube is a cloud-based platform that allows you engage in Twitter chats and hashtags with real-time analytics, gives you the ability to explore profiles and shared content without leaving the conversation, and provides Tweet Chat transcripts on demand.

It lets you manage your followers and lists in a searchable database where their profile, tweets, website, social graph and demographic data is instantly accessible. It tracks and reports hashtags, and contains direct messaging, Tweet buffering, and social relationship management.

One QubeEasily sort and track your followers, instantly create curated groups for targeted conversations, and scale your efforts to create momentum.

Why do we need it? Social Media has changed the way we connect, communicate, and consume globally, creating unprecedented volumes of content and relationships. Once you start connecting with more than a couple hundred people, it becomes increasingly harder to find the “Signal in the Noise,” which in turn makes it harder to engage in and manage meaningful connections with consumers, fans, or other businesses. The mission of OneQube™ is to change all that.

Amy Vernon
Amy Vernon

OneQube™ can be used by anyone — whether a single user, a team, or an enterprise. After you authenticate your Twitter account, the app indexes and analyzes your followers, allowing you to instantly query your followers based on the criteria that is important to you: keywords, location, gender, or influence.

Our guest is Amy Vernon, General Manager of social marketing for Internet Media Labs, the technology company that created the OneQube platform. Amy helps clients make the most out of their social marketing efforts on Facebook, Twitter, G+, Tumblr, StumbleUpon, Reddit, Pinterest, Instagram and any other platform that makes sense.

Her motto is: Don’t be stupid. In other words: Never do or say anything online that you don’t want the entire world to see or hear, and you should be OK.

 

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TweetChat Shutting Down. TweetChat Opens Again

tweetchat

Since the day an ominous message appeared across the top of TweetChat.com — “Twitter is changing the way services like @TweetChat deliver data to users. In the very near future, TweetChat will most likely be unable to continue to provide our service.” — IML has been in talks with Brooks Bennett, the creator of the beloved platform, to acquire it and make sure the site lives on.

Make no mistake — Brooks didn’t set out to sell the site. It was a labor of love, but the continuous changes to Twitter’s API meant continuous platform updates. And the sunsetting of the existing Twitter API meant the site as it is now would cease to work on June 11.

“There have always been requests to take the concept to the next level, and I am excited for the role OneQube’s SmartStream will play in filling this gap,” said Brooks, who agreed to sell the site to Internet Media Labs with the understanding that the application would be shut down and community migrated to oneQube #SmartStream. Brooks also is joining Internet Media Labs’ advisory board.

TweetChat was born four and a half years ago, after Brooks spoke at a public relations boot camp.

“I noticed many people at the camp getting excited about Twitter and social tools in general,” he told me. “Most people were creating their accounts and then would sit and stare at the screen thinking, ‘Now what?’ These folks were interested first and foremost in topics, not necessarily in specific people.”

Hashtags had come into use on Twitter in 2007 and while they had caught on, they were still rather niche.

“The hashtag was a new tool that folks were using, so I thought it would be cool to connect people in real-time around hashtags,” Brooks said. “The conference was on a Friday, so I spent the weekend putting a prototype together and presented it early the next week to my friends at Dorkbot Austin.”

It was love at first sight for many. I recall seeing Sarah Evans’ #journchat zipping through my TweetDeck in 2008 and wondering how the heck all these people participating were able to follow the conversation so easily. I asked a friend and he said, “Go to TweetChat.com and put in the hashtag.

Image courtesy of internetmedialabs.com

“Twitter Revolution” Thrust Back Into the Political Spotlight as Turkish Protesters Take to Social Media

When we wrote “Twitter Revolution” we were talking about marketing and business. We knew the world was changing, but had no idea we were coining a term that would be used for political uprisings around the world.

I vote to use the term “Arab Spring” 🙂

Another Twitter Revolution?

Over two years after the Arab Spring began, Turkey is in the midst of its own interpretation as a weekend of anti-government demonstrations spread across the country, ignited by opposition to construction of a shopping mall in a popular Istanbul park and exacerbated by traditional Turkish media’s lack of coverage.Protests spread to half of Turkey’s 81 provinces by Sunday with the Turkish Doctors’ Association reporting at least 1,700 people injured in Istanbul and Ankara.

Much like the movement that swept across Egypt, Libya, Syria and dozens of other countries in the region, social media, especially Twitter, has played an integral role in the organization of demonstrations and the spread of ideals.Turkish Prime Minister Recep Erdogan called the protesters an “extremist fringe” even as 10,000 demonstrators called on his government to resign. The increasingly authoritarian PM singled out Twitter saying, “the best examples of lies can be found there,” and called social media “the worst menace to society.”

Erdogan’s harsh crackdowns on press freedom in Turkey and his desire for a more tightly-controlled Internet are now fueling the very communication tools he had hoped to quell. “Erdogan does not listen to anyone any more,” said Koray Caliskan, a political scientist at Istanbul’s Bosphorus University, The Guardian reports. Similar occurences feuled the Arab Spring, which saught out to conquer widespread censorship of the mass media and the internet, especially social media. Recently, Jordan’s prime minister spoke out about the changes that have came about since the uprising that began in late 2010. “The past few years have been very crucial to our region, because the Arab Spring has opened new horizons and created more demands” for wider freedoms of expression and the press, reports the Albany Democrat-Herald.

Gas masks appear to be standard issue for photographers in #Turkey. bit.ly/18HBrLN twitter.com/nycjim/status/…

In a clear example of media censorship, the state-controlled TV stations and newspapers ignored coverage of the protests, which are the largest and most violent protests the country has seen in years. “The Turkish media have embarrassed themselves,” Caliskan said. “While the whole world was oadcasting from Taksim Square, Turkish television stations were showing cooking shows. It is now very clear that we do not have press freedom in Turkey.”

Visual Twitter. 36% of al Links are Images [inforgraphic]

Research shows that social media is using images and graphics even more than past reports. The following infographic show the effects of a visual twitter:

From AllTwitter

Did you know that more than one-third (36 percent) of all links shared on Twitter point to an image, but that as many as three-quarters (77 percent) of tweets that link to an image from a brand do not reference the brand by name?

It’s hard to feel any sympathy for Coca-Cola, but soft drink brands are the least likely to be tagged by Twitter users who share photos of their products, followed by beer, luxury and sport brands.

However, you have to wonder: does that really matter? It certainly might be an issue if you’re a new business where every mention of your brand is essential to your growth, but Coca-Cola, Inc. is the absolute definition of a global marketing terminator. As for why, I’m reminded of Andy Warhol’s famous quote:

“What’s great about this country is that America started the tradition where the richest consumers buy essentially the same things as the poorest. You can be watching TV and see Coca-Cola, and you know that the President drinks Coke, Liz Taylor drinks Coke, and just think, you can drink Coke, too. A Coke is a Coke and no amount of money can get you a better Coke than the one the bum on the corner is drinking. All the Cokes are the same and all the Cokes are good. Liz Taylor knows it, the President knows it, the bum knows it, and you know it.”

So I’m not sure there’s much of a need for Coca-Cola to be tagged by Twitter fans who are sharing images of Coca-Cola products, nor do I think it matters all that much to the brand. But for a mom and pop business it absolutely does matter – visuals are processed up to 60,000 times faster than text, but potential new customers still need to know where to go to buy the products.

Check the infographic below for more detail on why images have become ubiquitous on Twitter.visual twitter

What to Do About Twitter Unfollows

unfollow on twitterI read a story about someone getting unfollowed on Twitter and couldn’t believe the fuss about Twitter unfollows.

Asking why someone unfollows you, or even just monitoring it seems like too much effort and not profitable, so for those worried about such things.. I give the following response:

There is way too much fuss over the etiquette of who “should” follow who. I think it comes off like Miss Manners telling people how many phone numbers should be in a address book.

Back in the early days when we were writing “Twitter Revolution: How Social Media and Mobile Marketing are Changing the Way We Do Business” we saw two arguments going.

  1. “You’re a jerk if you don’t follow back”
  2. “No one could possibly follow more than 50 people”

There’s some logic in any approach one takes.. but it’s their business, not mine.

We ended up starting the book with the two words I still live by — NO RULES — who you follow and unfollow is your business. Who I follow is my business.

I have wasted a lot of time “trimming” my follow account. Above 100k, the most likely criticism is “you look like a spamer if you follow everyone” — I translate this a “YOU CAN’T PLEASE EVERYONE”

I took on the trimming project to see if I could get a more realist view of people. Now at 60k + I can’t see anything different than when it was 90K. Which seems obvious to me. I also can’t tell the difference from when I followed 3000. There’s way more tweets than I’ll ever see, and I read lists and mentions.

Still, I can easily respond to EVERY tweet with my name and probably could with triple the tweets. I have to occasionally filter out #FF tweets and other things with lists.. I’ve never seen the point of posting a list anyway (if I want to know who you think is a super BFF, I’ll just read your profile 🙂

My standard response for #FOLLOWMEBACKORIWILLCRY tweets is “I follow who I want” .. since they talked to me, I’ll probably follow them.. as I follow people who I have conversations with.

Wouldn’t it be nice if we had numbers like “how many people you talk to” and “how many you’ve helped”

Follower counts don’t count.. the only number that matters it ONE.. the one person I’m in conversation with at any moment… the others are just “potential conversations”

Do you track Twitter Unfollows?

Share your thought in the comments.

90% Of Twitter Is Just Showing Up

How to Use Twitter

It’s not enough to just set up a profile and expect wonderful things to start to happen, as if by magic. Twitter, like life, doesn’t work that way. You need to do the work, and you need to put in the hours.

And the good news?

Most of Twitter can be reduced to one basic requirement: show up. And then keep showing up. Be a presence. Let people know that you’re there, that you’re proactive, that you’re listening, that this isn’t a fad or a phase, and that you’re committed for the long run.

Bottom line? Keep putting one foot in front of the other.

Here’s the thing. You don’t have to be on Twitter constantly, obsessing and talking about every little thing. In fact, that’s the worst thing you can do. It’s very much about balance. But that doesn’t mean the opposite is true. In fact, far from it: if you invest nothing into the network I can absolutely guarantee that you are going to get nothing back.

Don’t underestimate the value of being solid and dependable. If I can paraphrase Woody Allen for a moment, I’d say that’s 90% of what it takes to be successful on Twitter.