Social Advertising Tage with Pound SIgn


Hashtags (the letters and symbols that work ad a code staring with a pound sign “#”) have been on Twitter since nearly the start

While they are known for adding silly fun or searchiness to a tweet, that aspect has never been needed. Search can find ANY word in a tweet.

I’ve always liked them for events.  Affiliate Summit, the big show this week in Vegas, could be in a tweet about the event, but sometimes doesn’t fit in the sentence. So without explaining where the tweet comes from, users add #ASW12 and everyone at the event, or following it can easily see what happening in real time.

Twitter didn’t invent hash tags. It’s a hack like comments in software code that was added by users. Over the years, Twitter had made them clickable, and many use them for all sorts of things.

Now Twitter is working on EVENTS.. which will eliminate this necessity

At Twitter, that means associating a tweet with an event, tied to it by a number of keywords. That may mean that the keywords auto-associate to the event itself.

“I think we’re finally going to have the Events feature,” Stone said, in a brief interview. “It’s something we’ve been talking about forever… and now that Ev’s back on products, I think that’s something that’s going to be coming up soon.

“Obviously Twitter electrifies events. You’re connected to it, in this matrix,” Stone added. “You want to be connected to it, if you’re there; but if you’re not there, you don’t want to hear about it… And in a short time, it’s gone.”

My guess would be that hashtags are going to be around long after EVENTS and other features are added.

What’s your favorite tag?