We say that the simple formula for profitable social media is Listen and Love… but companies have questions:

  • Who does the listening?
  • How to we manage this?
  • What if we try something that fails?

Some planning and organization will help, but that’s not an excuse to put off listening to the conversations that are already happening. The biggest mistake today would be not trying.

Chris Brogan, Charlene Li and David Meerman Scott are 3 of my favorite speakers on social media. Listen to any one of them for an hour to get a big picture of how social media is working inside a business.

Here all three share the stage. Specific examples of using social media, positive answers for those still asking how to justify and best of all, permission to jump in and try it in real time.