Why would anyone waste time playing a silly game on Facebook?

That’s what the majority of users are saying.

But think for a moment about the small part that does play. By “Small” I mean 75,000,000 users on Farmville.

Facebook now has  team working on  marketing with games, developing ways to make the user experience better. Targeted ads, to be sure.. but also connecting people similar interest

People who use Facebook either tend to tell us that they love playing games or hate them, and we haven’t had the right tools to enable developers to grow their games while at the same time providing a great user experience for non-gamers. We’re building more sophisticated tools that will allow us all to be more successful against those goals.

For game players, here are some improvements we’re excited to be launching today:

  • Full stories in News Feed so they won’t miss when a friend shares an action or needs help in a game. The more active a person is in a game, the more prominent the stories will be.
  • Smarter bookmarks on the home page that will automatically appear and reorder based on the games they’re playing. They will no longer need to individually bookmark apps, and it will be easier to get to favorite apps.
  • A clearer, highlighted number for pending requests or tasks alongside bookmarks.
  • Requests in the Games Dashboard, where they can manage all their game activity and discover new games.

Facebook Developers Page

And best of all.. less announcements to the rest of us that aren’t involved in the game?

How will you include this market in your profitable social media plans?