Over the past few years, I’ve been talking to SEO guys about social media’s impact on search. They tend have these assumptions.
- If you find the right algorithm you can beat search engines
- Social media is just another system to learn and program for
- Coding beats talking to people
I explain that any human being would rather buy from someone that they know, like, and trust and nothing in optimization theories allows for people doing what they want. Eric Schmidt agrees
“Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results. The true cost of remaining anonymous, then, might be irrelevance.”
It is profitable to follow what Google says.
They don’t owe me a rank in their search engine or the visitors I get from them, and they have a lot more genius working to give relevant results than any huskter with a system for beating the algorithms
Social Media Impact on Search – What it means to you
In 2011, Google started pushing authorship, a way to tag posts that identified the human that wrote it. Since then I’ve seen SEO jocks go through what looks like the five steps.. ignoring this, denying it will affecting them, fighing it, bargaining, and finally accepting that their days are numbered.