Each day, thousands of radio and TV producers have to find someone to fill the 14,329 interview segments of their shows… and countless reporters have to meet a deadline and turn in a story.
No doubt the media is looking for your interesting information.
Still, MOST press releases are ignored. When I worked in broadcasting, even at a music station, I say a trash can fill daily with unopened envelopes contained boring press releases. The news guy knew there were a waste of his time.
When I worked at a newspaper.. it was a dumpster each day.
Today, the Internet has made it cheaper to send bad press releases, and the volume has expanded exponentially.
So, why bother with a press release?
The answer is simple.. those reporters and producers are STILL TRYING TO FIND YOU.
According to a surveys by Middleberg/Ross and the Pew Internet Project, 98 percent of working journalists go online daily. They use the internet for article research most.. but 76 says they use the internet to FIND SOURCES AND EXPERTS.
You are the expert. You wrote the book, right?
Nearly as many (73%) say they use the net to “search for press releases”
One of the authors I work with submitted a press release recently. Over 100,000 hits, almost all of them didn’t amount to anything. However, one radio show called him, and then one network reality show offered him a chance to appear as an expert in an upcoming production.
Does this mean you should flood the media with press releases? No, you can still wear out your welcome. But if you have a comment on a news story, announce results of your research, acheive a milestone, or start a new project, it’s appropriate to write a release.
We’re writer right? Let’s keep writing.
I participate in many book promotions each month.. the buy today on Amazon promotions are getting pretty common.
But once in a while, I see one that really stands out.. a good new book, a professional web site, and quality content that is a step above the norm.
One of the best of I’ve seen recently is
The Art of Business
The heart of any promotion like this, what gets the results, are the lists that recommend it.. so even a poor site with a lot of quality traffic can beat a “pretty” site, so I can’t say how well the book will do.
But judging from the site, and the guy who recommended the book to me, I would expect to see this one skyrocket to the top list on Amazon today.
Joel Walsh reseached the writing on top ranking web sites and wrote this article. He has a bit of a bias toward using professionals, but his advice is sound.
Several great tips in this article:
The importance of good copywriting on the web
Here’s a Amazon promotion running until July 29th.
Interesting book, and valuable gifts.
I bought a copy, and recomend that author regular participate in these to build their network.
Think Reinvention Is Too Hard? Hi, I’m Peter ‘The Humorator’ Fogel
Would you like to become a best selling author?
Let me tell you how easy this can be.
I’ve just produced an audio seminar How To Become A Best Selling Author.
This will be part of a course I’m developing, but for a limited time, you can access this recording FREE at the following link
During the promotion for Change Your Life In 7 Days I got talking to a couple of friends who had donated gifts for the launch, and we discussed how every author might get more promotion.. While enhancing the value of the gifts to potential readers.
The results was a trial of two new programs, offered to anyone that signed up to get in on the Change Your Life In 7 Days promotion.
Here’s how it works.
Let’s say Terri Levine, best selling author of books about coaching, and the president of Coaching U, is giving away a bonus e-book during the promotion…
We figured that not everyone in millions viewing the gift list would have heard of Terri, so why not offer an additional FREE SEMINAR recording about her latest work?
That way, once the readers that are interested in an above average income from home doing life coaching hear from Terri (interviewed with her partner Sharon by me), they will be even more excited to get the free gift e-book.
Here’s the page we came up with for High Income Coaching.
BUT WAIT… there’s more.
After the Terri Levin and Sharon Wilson interview, I talked to Kevin Hogan. You may well have heard about Kevin. He’s a successful speaker, and has 13 books out.
I got Kevin to give a jammed packed seminar about his latest work.. all things that he has not released before. We recorded the seminar, and posted it here.
I have to tell you.. both of these seminars have “back end offers”.. if you are interested in the product, you’ll be able to get free coaching from Terri’s group, or a discount on a home study course from Kevin.
But THAT’s THE POINT!
These programs are great introductions to the authors.. and enhance their value to anyone on the list that at least listened to the free seminar…. recorded to be used again and again.
Would you like to get more leads from recommending other author’s book?
Give me a call. I’m including this promotion and guaranteeing results to my Business Success cover co-authors… There are a couple of spots open. My number is 702-953-5843
In June, I did a best seller campaign for Paul McKenna, the world’s most successful hypnotist, launching his UK best selliing book into the US market.
We had a trip to London to train with Paul McKenna and NLP founder Richard Bandler, which was given away, and over $12327.00 in bonus gifts for a purchase at Amazon.com.
If you didn’t participate, you should go ahead and sign up to experience the promotion. The book is excellent, and MOST of the gifts are still available. You can see an updated list of what is still offered when you viste http://changeyourlifebook.com and register.