How to Compete in the Age of Context with @scobleizer

btr1Robert Scoble, known in social media as @Scobleizer, is a blogger, tech enthusiast, media innovator and start-up fanatic. He used to work for Fast Company as a video blogger and is now the Startup Liason Officer at Rackspace Hosting, builder of online community Building 43, and an avid pioneer user of Google Glass.

Building43 was designed to bring together thought leaders in a variety of disciplines and organizations, from entrepreneurs to those responsible for the latest technologies. They share knowledge, experiences and advice on how you can use cool new tools and apps.

 

 

Current Social Networking Podcasts at Blog Talk Radio with Warren Whitlock on BlogTalkRadio

 

 

Writing and Publishing Today with Alan Bechtold

311662_153671101394080_1052334808_nAlan R. Bechtold has been writing and publishing since the age of eight, and is the best-selling author of “Will Work for Fun: 3 Simple Steps for Turning Any Hobby or Interest Into Cash”. He has also self-published countless books, reports and courses, mostly focusing on publishing for profit and utilizing what you publish as marketing to grow business revenues. An accomplished professional speaker, Alan has also been both host and guest on hundreds of radio shows, podcasts, teleseminars and Webinars. He started publishing profitably online before there was a World Wide Web, syndicating articles and news to operators of the local dial-up computer bulletin board operators.

As Founding Member and managing editor at LifePath Books, Alan helps busy executives and professionals who would most benefit from publishing a book get the job done, beginning to end. He’s also the CEO of Inkubator Media, publishers of high quality new media featuring a broad variety of the rising stars publishing today. Inkubator provides a unique approach combining self-publishing and “traditional” publishing, which allows authors to work directly with a publisher and editor to create your own self-published works, and receive mastermind training. Submitting them for publication by Inkubator Media includes full assistance polishing and unlimited opportunities to re-submit work. Once accepted and published, authors earn 70% of all proceeds.

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Establishing an Online Reputation with Ross Goldberg

btrRoss Goldberg is a best selling author who has released dozens of training programs, and helped thousands of internet entrepreneurs get more leads from the web. A former gang leader and disabled army veteran who has had two near-death experiences, he turned his life around when he discovered that he could make money online. He started by selling on eBay, but decided after his first year online that he would be better suited to helping others succeed. He now focuses on creating info products and software to help people build their own businesses.

Ross can attest that reputation is everything, and that honor and integrity makes a big difference in achieving success. Establishing an online reputation includes SEO, which Ross is a master at. These days it also includes social media, blogging, and other ways that we present ourselves online. And if false rumors or accusations appear, we need to know how to deal with it effectively. But reputation is both seen and unseen. Creating a fake persona no longer flies… it’s about being congruent, genuine and transparent with and about ourselves, and accepting the karma that comes with our choices.

Current Marketing Podcasts at Blog Talk Radio with Warren Whitlock on BlogTalkRadio

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What Is Your Visual Web Presence? [infographic]

They say a picture is worth 1000 words. If that’s so, one photo is longer in words than most blog post. Do you have a visual web presence?

The following infographic depicts just how visual the weather has become. With faster computers, higher bandwidth, and more and more to see every day, it’s a good time to think about your visual web presence.

What’s is your Visual Web Presence?

Discussing Visual Web Presence

I purposely left most of the discussion that I’d normally put in text out of this info graphic based post.

Did I go too far?

Maybe. I think there’s still plenty of room for discussion. Some of that of course can happen and audio, and a lot of it is much more convenient to happen in text.

Add your comments below let’s have a good old-fashioned text discussion/chat?

Improve Your Customer Experience with Kristy Bolsinger

Kristy BolsingerKristy Bolsinger is a marketer who is passionate about helping businesses focus on and improve the customer experience. Social media is not the end, rather the means. Search optimization is not the goal, it is a channel to leverage. Customer service is not an after thought, it is the red thread through the story. Every customer touch point is an opportunity to deepen the relationship between the customer and the brand. Customer experience design is the tool that allows us to better engage with our customers and integrate their voice and desires into our business model.

Kristy currently works at PricewaterhouseCoopers (PwC) with enterprise organizations helping them to better engage with their customers and improve the bottom line. She joined PwC as part of the acquisition of Ant’s Eye View, a boutique  social business startup she joined in 2010. Prior to Ant’s Eye View she was the social strategist for the Casual Games group (GameHouse, RealArcade) within RealNetworks. She has an MBA from Atkinson Graduate School of Management at Willamette University.

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Tech Analysis of Online Gaming – A Growing World!

With the increasing number of searches made on search engines for casino promotions, it is evident that gaming is spreading by leaps and bounds. The top games of 2012 were Call of Duty, Madden NFL 13, Halo IV, Assassin's Creed III, Just Dance and many more. Around 90 percent boys under the age of 18 and over 90 percent of girls under the age of 18 say they play online games. There are several Casino Promotions available online that offer a variety of freebies which are given on a daily, weekly or monthly basis. These freebies offered by the casino promotions include getting bonus virtual money to play the game, getting additional bonus on a regular basis, exclusive memberships in premiere tournament, double or triple loyalty points among several other benefits.

 

Those playing online games are basically looking for competition as they find others players to compete with. There are records that are set by other existing players and the new joiners aspire to break these records. There are about 300 million people engaging around the world in gaming, including both video gaming and computer gaming. There are basically three kinds of players in the online gaming market, first is the hard-core gamers. They are quite small in number as compared to other gamers, though their number runs in millions across the world. These gamers spend most of their time in gaming. The second kind of players are the moderate players, who actually spend a little less time on gaming online than the hardcore gamers. The third kind of players belongs to the mass market segment. These players are larger in number than any of the earlier two segments mentioned. They like to indulge in short duration gaming so they win big money with Slots games fast, as they are are easy to learn, provide immediate entertainment, fun and thrill. Some players who like casino promotions are always on the look for such websites which have something on extra to offer.

 

The players generally begin gaming with confusion about the game, but once they get the hand of it, their excitement knows no bounds. Soon they become involved in the game and find it difficult to live without it. But after playing the same game over a long period of time, they get bored and they are over it. The online games began as early as the 1970s when only two players competed. Today there are games where millions of users are competing with each other.

 

Though most of the online games are played on the internet only without installing any of their components on your computer, there are several games applications which can be installed on your computer for quick access to them. With the employers frowning down upon the online gamers who take their passion to workplace, companies seek to curb the use of online games. However, there are several other companies which allow access to online games as a stress busting tool. Casino promotions also serve as a stress buster since getting freebies always gives a happy feeling to the user.

 

The @LadyGaga Performance is Best Understood by Her Most Loyal Social Media Fans

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I’m reading “Monster Fans” by Jackie Huba and learning about the blue balls that @LadyGaga used on TV and how it’s part of her social media success:

“What the heck are these blue balls in Lady Gaga’s MTV Music Video Awards performance Sunday night?”

That’s the question I got emailed this week from a friend of mine. Since I wrote a book about how Lady Gaga built her loyal fan base, he thought I would know. Well, this confusion from my friend is a classic Gaga technique for building loyalty and is one of the lessons in my book.

The idea here is to create and use symbols that only your community of loyalists will understand.

In history, studies of cultures and societies often show an emergence of shared symbols. We can all visualize many symbols we share with others as members of a given group, city, or country. These shared symbols are tangible vehicles through which some meaning is expressed. The symbols could be gestural, pictorial, object-oriented, linguistic, or some combination of these. Through the repeated process of rituals, symbols are given significance in the group. Shared symbols also have the ability to be exclusionary. Those who can recognize and understand the meaning of these symbols feel part of the group, like they be long, while outsiders will not understand the meaning and turn away, sometimes mocking the symbols. Gaga and the Little Monsters use many symbols to communicate with each other, with the most well known one being the “monster paw.” By using these symbols that only her loyal fans understand, she is speaking to them in a special language. Fans feel a strong bond to the community, and to Gaga, because they feel part of a special club of people who understand what the symbolism represents, while outsiders do not.

This is exactly what Gaga was doing with the VMA performance of her new single, “Applause,” from her upcoming album ARTPOP. The concept of the album is that Gaga wants to bringing art back into pop culture. The 4:51 minute performance was chock full of costume changes (three in all), blue metallic balls and face painting.

You may not have understood all the imagery or references, but Gaga doesn’t care. She want to create an entertaing performance for everyone but she includes these special symbols that she knows only her diehard fans will understand. Here’s what most Little Monsters recognized

Special metallic blue balls the size of cantaloupes are carried by dancers at one point in the performance and even Gaga grabs one  and throws it across the stage. The balls are a reference to pop artist Jeff Koons “Gazing Balls” exhibition from earlier this year. Gaga is a big fan of the artist and he is mentioned in the lyrics to “Applause.”

Become a Masterful Networker with Thomas Mangum

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Thomas Mangum

For well over a decade, Thomas Mangum has been quietly making connections that have yielded millions for individuals and organizations looking to create a greater impact with their products, services and causes. That means strategic partnerships, clients and ultimately making an impact in lives. As an accomplished radio talk show host, interviewer, voiceover artist and communication skills evangelist, Thomas has worked and played with scores of leaders from around the world that are making an impact through intimate connection.

His motto is “Skip the small talk and move directly to the Large Talk”, which is where the conversation really starts. The reality is most people completely screw up professional networking and wonder why it never feels right but they go through the motions of what they think they “have to” do anyway. That leads to even more resentment of the process. Through Learn To Connect NOW! and Becoming a Masterful Networker, Thomas is finally showing others exactly what he’s doing to cultivate connection, being noticed in a sea of noise and most importantly be remembered without compromising what he values most… intimate connection.

Online Business Radio at Blog Talk Radio with Warren Whitlock on BlogTalkRadio

 

 

Perry Marshall’s 80/20 Rule is Secret to Success

Perry Marshall’s 80/20 Rule is Secret to Success

Perry Marshall

Perry Marshall

Perry Marshall is best known as the web’s foremost authority on pay-per-click marketing, and the author of The Definitive Guide to Google AdWords. But his latest book, which took 10 years of research to complete, is 80/20 Sales and Marketing.

Perry says the greatest secret to success is MASTERY of the 80/20 principle, because when you know how to walk into any situation and identify the 80/20’s, you can solve almost ANY money problem… any traffic problem… any conversion problem.

8020book_3d-2He says most people THINK they understand 80/20, but not one person in 1,000 actually does. And knowing the 80/20 principle allows you to fix your own business, or fix other peoples’ businesses. It has levers within levers, so that 1% changes can trigger 50% profits.

If you’re tired of trying stuff, trying stuff, trying stuff and never getting off the treadmill, this could be your ticket to success.

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Erik Stafford and Carlos Fernandes: Inside Agency Success

Erik Stafford and Carlos Fernandes: Inside Agency Success

Erik Stafford

Erik Stafford

Erik Stafford is the owner of Stafford Marketing and you’ve probably seen his work in mainstream magazines and newspapers, in the print and television campaigns of large corporations, on successful entrepreneurs’ websites, and in the work of hundreds of marketers who’ve used my design and copy tactics to boost their own sales.

He comes from an advertising and design background and have won numerous awards over the past fifteen years, including several AAF-ADDY Awards. He has worked with a wide range of companies around the globe as Creative Director at ISOOSI Innovative Marketing Studio.

Carlos Fernandes

Carlos Fernandes

Carlos Fernandes is the Founder and CEO of ISOOSI. He believes firmly that their success is pinned on the success of their clients and with that work ethic has molded the company into an academy of excellence and a haven for creative thinking.

He has successfully built several businesses (from concept through to sale) and his entrepreneurial talent and creative flare have led him to be acknowledged in the UK, the Caribbean and North America as an inspired and resourceful business leader.

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