If you aren’t seeing the ROI you are looking for, it’s time for a social media makeover.
Follow the tips from this blog and I can guarantee you’ll have more profitable social media.
social media makeover
5 Tool for a Social Media Makeover
By Ian Cleary, Contributing Columnist to {grow}
In the world of social media it’s important to step back and review what you have done and implement changes on a regular basis. And maybe, just maybe, it’s time for a makeover. Here are five cool tools you can use that just might deliver some new “oomph” to your social media efforts:
On average only 16 percent of your fans see your Facebook updates. Suck! This is a well-known number but something you should completely ignore because there’s no reason why you should be average!
But even if 50 percent of your fans see your Facebook updates there’s still the other 50 percent that don’t see them at all. And on top of this are they actually reading them? How often do you read all the updates on your Facebook page?
One strategy for ensuring more of your fans see your updates is converting your fans to eMail Subscribers. This means you can communicate with them over both channels and have a better chance of reaching them.
You can add a customized application to your Facebook page with a provider such as Heyo, Tabsite or a run a competition using Shortstack and start building those email subscribers.
Social media is not necessarily all about sales but I’m sure you’d like to see some action from the updates you make. This may be visits to your website where you get people spending time there, subscribing to your email list or buying your products or services.
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