Bob Debbas is a Professor of Marketing and E-Marketing, the author of Offline Online Marketing, a serial entrepreneur and the CEO of several online companies including WeAreLogos.com and MyGraphicStudio.com. He regularly interviews business experts and entrepreneurs on WeeklyInterview.com. He is also a human rights activist and blogger.
Two thirds of all businesses worldwide are wasting their marketing money because they don’t know how to identify, communicate, follow up and build long term relationships with the customers they are trying to reach. Businesses of all types and sizes will benefit by learning:
- How to quickly restructure their marketing strategies to stop hemorrhaging valuable prospects (assets)
- Why most companies can’t accurately measure their marketing efforts, and how can they make their marketing dollars more efficient
- What the current trends and changes are in the marketplace and how companies should adapt to these changes in order to seize these opportunities
- How businesses can effectively apply tips about branding, SEO, direct marketing, mobile use and tradeshow attendance to increase their ROI