Tag Archives: Marketing

Overcome Adversity with JP Maroney

151_8171925918_236_nJP Maroney is an American entrepreneur and CEO of Marocom Group, a collection of companies and joint ventures involved in publishing, media, training, consulting and internet commerce.

Self-described as a serial business-builder, JP started his first venture at age 19. Soon after marrying, JP and his wife, Tonya, launched an advertising and marketing agency that created print media and eventually ventured into radio marketing campaigns.

At age 22, JP and Tonya created their first magazine, a travel-oriented publication called Escape Magazine. That led to JP buying a weekly classifieds marketing newspaper called PennyWise.

At age 25, JP lost everything — went bankrupt, and had to scramble to survive — working as a waiter, shoe salesman and pizza deliveryman. But, his fortune changed when he started publishing another magazine, then sold it in 1999.

Then JP launched yet another business as a speaker, author and publisher of training programs. Today, as co-founder and Chairman of Marocom Group, JP controls ventures in publishing, media, training, consulting and internet commerce.

A thorough researcher, writer and best-selling author, JP is the author or co-author of more than 30 books and audio/video learning systems. His articles and columns appear in dozens of print and online publications throughout the US and Internationally. He has also collaborated, organized and published business and self-improvement books with more than 70 other speakers, trainers and consultants.

A frequent keynote and seminar speaker, JP has lived through what most speakers can only “talk” about. He teaches proven principles, ideas and strategies that have been hammered out on the anvil of experience.

Listen in to the radio show on May 20.

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Increase your Return on Influence with Mark Schaefer

Mark-twitter_4Mark Schaefer, Executive Director of {grow}, is among the most acclaimed and accomplished marketing consultants in America, with a special emphasis in social media marketing.  He’s an AdAge magazine “Power 150″ marketing blogger, TweetSmarter 2011 Global Twitter User of the year, and Peer-elected 2011 B2B Twitter User of the Year. He has won numerous international awards for his blog {grow}, is the author of three bestselling marketing books, and owns seven patents.

His book The Tao of Twitter is the best-selling book on Twitter in the world and was named the B2B Magazine (UK) social media book of the year. His book Return On Influence was named to the elite “Top Academic Titles” of the year by the American Library Association, which declared it a “path-finding” and “essential” book.

Mark has 30 years of global sales and marketing experience and two advanced degrees, in business and applied behavioral sciences.  A career highlight was studying under Peter Drucker at Claremont Graduate University.

He is a globally-recognized business writer, university lecturer, and innovator, receiving seven international patents for new product ideas with Fortune 100 companies. He is a marketing faculty member at Rutgers University and has been a keynote speaker at major conferences around the world. He has also appeared in the New York Times, CBS This Morning, Fox News, INC Magazine, MSNBC, Business Week, Entrepreneur magazine, and many other publications.

With extensive experience in sales, marketing, eCommerce, social media, creative services and marketing communications, his firm can help many types of businesses. Their most successful partnerships have been with business owners who have great products and services but can’t afford the expense of a full-time marketing resource to help them grow. His company provides affordable out-sourced marketing support to address both short-term sales opportunities and long-term strategic renewal.

Listen To Social Networking Internet Radio Stations with Warren Whitlock on BlogTalkRadio

 

Motivate Your Marketing with Robert Imbriale

Robert ImbrialeRobert Imbriale, the President of Ultimate Wealth, Inc., is passionate about success. It’s a topic he has studied most of his adult life, and his favorite tool for creating success is a small business.

He’s a very knowledgeable marketing expert of both on and off-line marketing strategies and he has helped many business owners turn an idea into a profitable business – some of those have reached the million-dollar mark inside of 18 months.

Known as The Motivation Coach, Robert is a powerful speaker, seminar leader, business strategy expert, marketing expert, and a person who clearly understands human potential.

His unique combination of human psychology with his passion for the tools that make business possible give him what some refer to as an “unfair advantage” when it comes to helping his clients in business.

New Social Networking Podcasts with Warren Whitlock on BlogTalkRadio

 

Business and Marketing with Bob Debbas

debbasBob Debbas is a Professor of Marketing and E-Marketing, the author of Offline Online Marketing, a serial entrepreneur and the CEO of several online companies including WeAreLogos.com and MyGraphicStudio.com. He regularly interviews business experts and entrepreneurs on WeeklyInterview.com. He is also a human rights activist and blogger.

Two thirds of all businesses worldwide are wasting their marketing money because they don’t know how to identify, communicate, follow up and build long term relationships with the customers they are trying to reach. Businesses of all types and sizes will benefit by learning:

  • How to quickly restructure their marketing strategies to stop hemorrhaging valuable prospects (assets)
  • Why most companies can’t accurately measure their marketing efforts, and how can they make their marketing dollars more efficient
  • What the current trends and changes are in the marketplace and how companies should adapt to these changes in order to seize these opportunities
  • How businesses can effectively apply tips about branding, SEO, direct marketing, mobile use and tradeshow attendance to increase their ROI

 

Online Business Radio at Blog Talk Radio with Warren Whitlock on BlogTalkRadio

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Design Your Success Blueprint with Richard Krawczyk

Richard-M-KrawczykKnown as “Mr. Blueprint,” Richard Krawczyk is a best-selling author, human potential expert, motivational keynote speaker, business strategist, and most important of all, a father. His credentials include a lifetime of entrepreneurial success. He is a leading authority in the areas of achievement, motivation and peak performance.

He firmly believes that if you live your life with passion, you will create life-long success. Richard’s powerful message of knowledge, opportunity and action make him a worldwide crowd favorite. He created the Ultimate Success Blueprint featuring the ELATE System, and authored the #1 best-selling book Financial Aerobics.

While others focus on money, Richard reminds us that there is more to success than just money. You can become successful in all areas of your life: emotionally, spiritually, financially and in health. Based on these principles, he founded Success Now International – a leading personal and business development training company.

Listen To Business Internet Radio Stations with Warren Whitlock on BlogTalkRadio

 

 

Using Social Media to Build Your Business

There’s a lot of noise out there about what social media is, what it isn’t, how you use it, why you use it, and so forth. In fact, if you try to learn every detail, you will never get around to using it.

Yes, you can profit from social media. Yes, you can create relationships. Yes, you can chat with old friends. You can run ads. You can be polite. You can be obnoxious.

Getting beyond all the hype, social media is a communications medium. Just like the telephone, snail mail, and email before it, it is a way to meet people, talk with them, and get to know them better. Like all previous communication media, it has conventions.

Remember that in the past most advertising circulars that came by mail got thrown away. People calling on the telephone to sell you something were considered lower than dirt. We appreciated personal letters and phone calls. We appreciated people trying to help us.

When marketers discovered social media, they dived in with both feet, sending out blatant marketing messages, sending messages every three seconds, hoping to drive traffic to their products and services. They quickly found out that most people on social media were like people everywhere. They hated having advertising messages they didn’t want thrust in front of them.

The best marketers on social media, like the best marketers anywhere, realize that the surest way to profit is first to help, to educate, to create relationships, and to build a solid reputation. They stay away from direct advertising in posts because such advertising doesn’t work very well.

This is the essence of profitable social media. People are hungry for information that will help them accomplish their goals. The more you help them do that, the more likely you are to attract them to your commercial web sites, where you can sell all you want.

Social media is like the private party where you meet people for the first time and develop personal relationships. Take some time to get to know people and their needs before you dump products in front of them. Use your posts to attract the right people into your marketing process.

Many companies have successfully used social media to build their businesses. On this blog we’ll give you a lot of examples of how they did it and how you can do it as well.