Increase your Return on Influence with Mark Schaefer

Mark-twitter_4Mark Schaefer, Executive Director of {grow}, is among the most acclaimed and accomplished marketing consultants in America, with a special emphasis in social media marketing.  He’s an AdAge magazine “Power 150″ marketing blogger, TweetSmarter 2011 Global Twitter User of the year, and Peer-elected 2011 B2B Twitter User of the Year. He has won numerous international awards for his blog {grow}, is the author of three bestselling marketing books, and owns seven patents.

His book The Tao of Twitter is the best-selling book on Twitter in the world and was named the B2B Magazine (UK) social media book of the year. His book Return On Influence was named to the elite “Top Academic Titles” of the year by the American Library Association, which declared it a “path-finding” and “essential” book.

Mark has 30 years of global sales and marketing experience and two advanced degrees, in business and applied behavioral sciences.  A career highlight was studying under Peter Drucker at Claremont Graduate University.

He is a globally-recognized business writer, university lecturer, and innovator, receiving seven international patents for new product ideas with Fortune 100 companies. He is a marketing faculty member at Rutgers University and has been a keynote speaker at major conferences around the world. He has also appeared in the New York Times, CBS This Morning, Fox News, INC Magazine, MSNBC, Business Week, Entrepreneur magazine, and many other publications.

With extensive experience in sales, marketing, eCommerce, social media, creative services and marketing communications, his firm can help many types of businesses. Their most successful partnerships have been with business owners who have great products and services but can’t afford the expense of a full-time marketing resource to help them grow. His company provides affordable out-sourced marketing support to address both short-term sales opportunities and long-term strategic renewal.

Listen To Social Networking Internet Radio Stations with Warren Whitlock on BlogTalkRadio

 

NMX President Rick Calvert on the New Media Evolution

NMX President Rick Calvert on the New Media Evolution

Rick Calvert

Rick Calvert

Heather Vale interviews Rick Calvert, CEO and Co-Founder of NMX, The New Media Expo for Profitable Social Media and Performance Marketing Insider. Appropriately enough, the interview was conducted in the NMX Lounge at NAB, Las Vegas.

In this interview discover how NMX evolved out of the original BlogWorld and New Media Expo, what can be found at NMX each year, why entrepreneurs should add new media elements to their businesses, how companies like Red Bull are blurring the lines between content and advertising through content marketing, some various ideas about how you can incorporate social media and new media into your customer relations, how new media fits into the traditional broadcasting world, and more.

Find out more about NMX at NMXlive.com.

The Secret Rhythm of Social Media

Asocial media rhythmbout once a week, I take a look at my upcoming calendar… Especially where I know I’m going to be meeting a lot of people… And think about the interesting folks attending, speaking, or near to the venue.

I’ve read about networking experts doing this, and even talk to people who make a practice of it, but rarely do I find someone this committed to excellence in everything he does.

You may have heard of Jon Acuff. He is a New York Times Best-selling author and someone I’m certainly going to look for at Infusioncon next week in Phoenix

Here is one of the posts I liked very much today.

Social Media Secret Rhythm

In a few weeks I’m headed to Phoenix, AZ to speak at ICON14. I’m doing a breakout and when I’m done I hope to take some notes from folks like Seth Godin and Simon Sinek on the main stage.

After working with Infusionsoft for the last few months it will be my first time to meet the team that’s been such a huge help to me as I figure out how to be an entrepreneur.

The title of my talk is “the secret rhythm of social media.”

The whole talk would be too long for a blog post, but I will share one of the ideas that I think drives social media.

It’s a simple word really, but I swear it took me a long time to learn.

The word is “empathy.”

In the context of social media, I define empathy as “Understanding what someone needs and acting on it.”

There’s two parts to that idea. The first is “understanding what someone needs.”

Do you know how you do that? You spend time with them.

That’s it. That’s the bottom line. I lost touch with that when I got busy and stopped connecting as much as I used to on Twitter. You can track my ability to understand how to help people with social media based in part on how often I respond to tweets. In the last 7 months I’ve tried to increase that and I feel more connected than I have at other times. There are a lot of ways to respond with social media: twitter, facebook, blog comments, instagram, linkedin, etc. For me, it’s Twitter.

The second part of social media empathy is “acting on it.” If you know what someone needs and don’t act on it, you’re using “media,” not social media. You can take and take online only so long until people figure out you don’t care about them. You’re not here for them. You’re here for you. Eventually that catches up with you.

Empathy isn’t easy.

Good things never are.

They take time and hustle.

Want to serve people with social media?

Understand what they need and act on it.

– See more at: http://acuff.me/2014/04/secret-rhythm-social-media/#sthash.F0KCOcu0.dpuf

Convince and Convert with Jay Baer

Baer_0176-1-240x300Jay Baer is the founder of ConvinceandConvert.com and host of the Social Pros podcast. Known as a hype-free social media and content strategist and speaker, he is also the author of the New York Times bestseller Youtility: Why Smart Marketing is About Help not Hype.

Jay has consulted with more than 700 companies on digital marketing since 1994. He was named one of America’s top social media consultants by Fast Company magazine, and the Convince and Convert blog is ranked as the world’s #1 content marketing resource.

An active angel investor, he’s also involved in an advisory capacity with several social media and content marketing start-up companies.

NY-Times-Badge-300x300At Convince & Convert, he oversees big picture ideas for corporate clients, helps agency customers understand and profit from social and digital services, and spreads the gospel of social and content acceleration with dozens of speaking engagements annually.

Convince & Convert is not an agency but social and content accelerators. They help you get better at social media and content marketing through audits, strategic planning and ongoing advice and counsel.

They work with leading companies and agencies to take their social media and content marketing prowess from good to great. In the past year, they’ve completed projects for Wal-Mart, BMC Software, Caterpillar, Columbia Sportswear, Billabong, Visit California, Wyoming Office of Tourism, Petco and many more.

More Social Networking Podcasts at Blog Talk Radio with Warren Whitlock on BlogTalkRadio

 

Facebook Spreads Your Good Emotions (and Bad)

A good mood really is contagious, even on social media. According to a new study, the mood of your Facebook updates is directly influenced by the moods of those in your newsfeed. The study, which was conducted by researchers at the University of California, Yale, and Facebook, examined statuses on the popular social network with a particularly positive or negative emotional bent, as identified by algorithm.

The study, which was conducted by researchers at the University of California, Yale, and Facebook, examined statuses on the popular social network with a particularly positive or negative emotional bent, as identified by algorithm. The researchers first proved that rainy days caused fewer positive statuses and more negative ones—even when the program eliminated statuses explicitly about the weather. During a rainy day, they found, a city’s number of negative posts will increase by 1.16%, and positive ones will decrease by %1.19.

The researchers then looked at friends of the rained-in parties—but ones who lived in other cities, where the weather was fine. This group was affected by their wetter friends: For every negative post from the rainy group, dry friends posted 1.29 more negative posts than would normally be expected. Positive posts had a slightly stronger effect, inspiring 1.75 more positive posts. “Effectively this means that 1-2 people were indirectly affected,” researcher Massimo Franceschettitold Quartz.Not exactly an epidemic of goodwill, but a notable increase. “We showed,” says Franceschetti, “that social networks can actually magnify and promote social synchrony. This could mean that social networks actually make the world more volatile, because people are more prone to synchronize emotionally with peers around the world.”

Contagious emotion isn’t a new idea: “We know that emotions are contagious in a sense,” saysFranceschetti. “When you go to a restaurant and you’re greeted with a smile, this makes you feel better. It improves your experience. But isolating this network effect on such a massive scale—with the help of a huge online social network—allows us to measure the contagion more effectively.” The authors hope that knowledge of this effect will inform everything from marketing tactics to acts of good will. “The benefit of a good action can spread,” says Franceschetti. “Providing better care for the suffering could effect numerous others’ happiness as well.”

We all expect to have our opinions influenced by peers on social media, and it seems that their moods may sway us as well. If your newsfeed is full of grousers, perhaps it’s time to find new (Facebook) friends.