Viral Song about Corporate Irresponsibility

The days of corporate irresponsiblity are over.

Have you ever been stuck on hold for hours?

Ever feel like going down to corporate headquarters to speak personally with the employee who said “It’s not my department?”

We don’t all have a band and a video producer to make something like this.. but it’s getting closer everyday

In the spring of 2008, Sons of Maxwell were traveling to Nebraska for a one-week tour and my Taylor guitar was witnessed being thrown by United Airlines baggage handlers in Chicago. I discovered later that the $3500 guitar was severely damaged. They didn’t deny the experience occurred but for nine months the various people I communicated with put the responsibility for dealing with the damage on everyone other than themselves and finally said they would do nothing to compensate me for my loss.

So I promised the last person to finally say no to compensation (Ms. Irlweg) that I would write and produce three songs about my experience with United Airlines and make videos for each to be viewed online by anyone in the world. United Breaks Guitars is the first of those songs.

How to Avoid a Label of “Corporate Irresponsibility”

Most issues aren’t near as hard to fix as you might expect. Just follow this two step formula:

  1. Listen  Find out what the customer wants
  2. Love – Do your best to get that for them

Think about the people you love, your friends and family. You can’t always get them what they want, but you do your best and they understand that (most of the time).

So do your customers.

Listen and love. It’s a simple as that.

What are you doing to listen to your readers and customers?