Rohit Bhargava
Rohit Bhargava has spent most of his career inspiring better marketing by helping companies act in more human ways. His mantra is “Inspiring better marketing to help your world changing ideas succeed.”
He is the author of four best-selling marketing books, CEO & Founder of the Influential Marketing Group and Professor of Global Marketing at Georgetown University. An early marketing pioneer, Rohit co-founded the world’s largest team of social media strategists back in 2004 and spent more than a decade leading digital strategy at two of the largest marketing agencies in the world.
The Influential Marketing Group was created to offer more personalized Digital CMO style consulting for brands and selected startups. He is a sought after speaker on marketing, social media and the future of business – and has delivered “non-boring” keynotes to audiences from 20 to 5000 at respected events including TEDx (multiple), SXSW, the World Communication Forum (Davos) and at hundreds more events across close to 30 countries… and counting.
One of his best-known books is the award-winning Likeonomics: The Unexpected Truth Behind Earning Trust, Influencing Behavior, and Inspiring Action.
The book offers a new vision of a world beyond Facebook where personal relationships, likeability, brutal honesty, extreme simplicity, and basic humanity are behind everything from multi-million dollar mergers to record-breaking product sales. There is a real ROI to likeability, and exactly how big it is will amaze you.
His latest book is Always Eat Left Handed: 15 Surprisingly Simple Secrets Of Success. The tips in this book will change how think about your own success and give you concrete actionable lessons on how to actually put the secrets to work in your own life.
Most advice is obvious, and often delivered by people who are hopelessly romantic about the power of their own mistakes. But this book gives entertaining lessons and tried-and-true words of wisdom beyond the obvious and oft-repeated “Make mistakes. Do what you love. Take risks. Never give up.”