Finding the right question is more important than chasing the right answer
Jeffrey and Bryan Eisenberg
For almost two decades, brothers Jeffrey and Bryan Eisenberg have been recognized by their peers as authorities in marketing optimization, analytics, and customer-experience design.
While deeply grateful for their success, they remained unfulfilled by unanswered questions. The two most common troubling questions asked by executives and entrepreneurs were, “What is the secret to selling more?” and “Why doesn’t my team get it?”
What is the Buyer Legends Process?
Buyer Legends is a business process that uses storytelling techniques to map the critical paths a prospective buyer might follow on his journey to becoming a buyer.
This process aligns strategy to brand story to the buyer’s actual experience on their customer journey.
These easy-to-tell stories reveal the opportunities and gaps in the customer’s experience versus the current marketing & sales process.
These legends communicate the brand’s story intent and critical touch point responsibilities within every level of an organization, from the boardroom to the stockroom.
Buyer Legends reconcile the creative process to data analysis; aligning metrics with previously hard-to-measure marketing, sales, and customer service processes. The first result is improved execution, communications, and testing. The second result is a big boost to the bottom line.
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Robert Imbriale, the President of Ultimate Wealth, Inc., is passionate about success. It’s a topic he has studied most of his adult life, and his favorite tool for creating success is a small business.
He’s a very knowledgeable marketing expert of both on and off-line marketing strategies and he has helped many business owners turn an idea into a profitable business – some of those have reached the million-dollar mark inside of 18 months.
Known as The Motivation Coach, Robert is a powerful speaker, seminar leader, business strategy expert, marketing expert, and a person who clearly understands human potential.
His unique combination of human psychology with his passion for the tools that make business possible give him what some refer to as an “unfair advantage” when it comes to helping his clients in business.
Sally Hogshead is a Hall of Fame speaker, international author, and the world’s leading expert on fascination. She’s the author of Fascinate: Your 7 Triggers to Persuasion and Captivation. She helps world-class businesses develop messages that influence and persuade consumers, partners, and employees.
Starting out as one of the most award-winning advertising writers in the country, she is today a world-renowned brand consultant and speaker, leading keynotes for companies such as Starbucks and Microsoft as well as innovation workshops. As a creative director, she develops fascinating ideas for both Fortune 500 companies and start-ups. Hogshead and her work have been featured in the New York Times and on the Today show, CBS, ABC, and MSNBC.
Sally measured over 160,000 people to identify a scientific approach to personal branding. Over the past decade, her team has uncovered surprising trends about why certain people and companies succeed. Today, Sally teaches how to communicate and captivate in a world with a 9-second attention span. When you fascinate a customer or employee, you immediately engage their interest. They’re more likely to remember you, trust you, respect you, and buy from you. But if you fail to fascinate, they’ll move on to the next option. To break through and stand out in any competitive environment, you must understand how to fascinate.
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Kristy Bolsinger is a marketer who is passionate about helping businesses focus on and improve the customer experience. Social media is not the end, rather the means. Search optimization is not the goal, it is a channel to leverage. Customer service is not an after thought, it is the red thread through the story. Every customer touch point is an opportunity to deepen the relationship between the customer and the brand. Customer experience design is the tool that allows us to better engage with our customers and integrate their voice and desires into our business model.
Kristy currently works at PricewaterhouseCoopers (PwC) with enterprise organizations helping them to better engage with their customers and improve the bottom line. She joined PwC as part of the acquisition of Ant’s Eye View, a boutique social business startup she joined in 2010. Prior to Ant’s Eye View she was the social strategist for the Casual Games group (GameHouse, RealArcade) within RealNetworks. She has an MBA from Atkinson Graduate School of Management at Willamette University.
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Perry Marshall
Perry Marshall is best known as the web’s foremost authority on pay-per-click marketing, and the author of The Definitive Guide to Google AdWords. But his latest book, which took 10 years of research to complete, is 80/20 Sales and Marketing.
Perry says the greatest secret to success is MASTERY of the 80/20 principle, because when you know how to walk into any situation and identify the 80/20’s, you can solve almost ANY money problem… any traffic problem… any conversion problem.
He says most people THINK they understand 80/20, but not one person in 1,000 actually does. And knowing the 80/20 principle allows you to fix your own business, or fix other peoples’ businesses. It has levers within levers, so that 1% changes can trigger 50% profits.
If you’re tired of trying stuff, trying stuff, trying stuff and never getting off the treadmill, this could be your ticket to success.
Paul Lemberg
How can small business owners become wealthy? Paul Lemberg knows, and part of his advice is to Be Unreasonable — which is also the title of one of his bestselling books.
Paul Lemberg has worked directly with the owners of around 150 “small businesses” from North and South America, Europe and Asia. He has coached and advised them to achieve greater success, double and triple their profits, and sometimes grow their companies more than tenfold.
But he has worked big companies too, including executives from dozens of Fortune-100 companies like Cisco, Goldman Sachs, Accenture, Adobe Software, Mass Mutual, and JP Morgan/Chase.
He was one of the world’s first business coaches, has authored three books, and his work has been featured in over eighty magazines and publications including the New York Times, the Los Angeles Times, and Bottom Line Personal. He has also appeared on TV shows like Good Morning America, CNN, Financial News Network, and dozens of national radio programs.
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