ShareThis data shows that people still prefer to share content via email and that recipients are more engaged when receiving shares through email. Social channels such as Twitter have high click-through rates, but have relatively low amounts of shares and those who do click through spend very little time with the actual content:
- 46% of users share content via email compared to 33.32 percent via Facebook, 14.47 percent via other channels and only 5.82 percent via Twitter;
- Of content shared, 40.1 percent of clicks come from shared articles on Twitter, 35.2 percent of clicks come from email and other social channels, and 24.6 percent of clicks come from Facebook;
- However, once they have clicked through, Twitter has a lower level of engagement at 1.66 page views per unique click, with email maintaining the highest engagement at 2.95 page views, followed by Facebook with 2.76 page views.
How are you using email?
Is it a one way broadcast of your message, or part of your social media strategy?
Share your success story in the comments here. We will contact you (via email 🙂 to follow up an include your company in our book