Advertisers are set to spend a billion dollars with Facebook this year, and everyone seems to be getting very serious about the ad dollars moving to social.
We teach that “Ads for Eyeballs” is the narrowest view of social media profit opportunities, but as this piece in Forbes outlines, even that small piece will be huge:
Spending A Lot On Facebook
Adam Ostrow
While the market sorts out the winners and losers from a platform perspective, one thing that’s becoming clear is that social–which eMarketer estimates will account for 6.7% of total online ad spend this year–is being thought of in a much broader light than even the increasingly optimistic projections show.