From the start, I’ve advocated connecting with people on multiple networks to find where they like to interact and increase the odds of having a meaningful conversation.
I wound up on Twitter back in 2007 when I found that those I wanted to network with were there. While I ended up working with @CoachDeb on the first book on Twitter, I’ve never been an advocate for “hanging out” on one favorite web site. After all, we are doing this to talk to people.
When I started building my social media network, I’d got to blogs, web sties, email address books and in person meet ups to find the right connection. Today, I use tools like Gist, Rapportive.com and now HoeverMe
The tools change, but one thing stays the same… most people welcome hearing from you when you talk about what they are interested in, share what they are promoting with your network and add value to their conversations wherever they are having that conversation.
“The social media revolution in business and marketing has just begun.” Said Marketing Strategist Warren Whitlock. “We have seen large changes in technology and media over the past few years, but are only now beginning to see the impact on retail, distribution and manufacturing that will continue in the coming decade”
Social Media in Action is presented by Tweet House. The Tweet House will be at CES in full force in January 2011, hosting “It Won’t Stay in Vegas” Tweet-up party at the Tweet House, on January 7th, at the Atomic Testing Museum.
During the day on January 7th, from 9am to 1pm, the official Social Media track for CES 2011 takes place in the Las Vegas Convention Center. Registered attendees of CES Vegas can purchase tickets to the Tweet House conference sessions here.
We say that the simple formula for profitable social media is Listen and Love… but companies have questions:
Who does the listening?
How to we manage this?
What if we try something that fails?
Some planning and organization will help, but that’s not an excuse to put off listening to the conversations that are already happening. The biggest mistake today would be not trying.
Chris Brogan, Charlene Li and David Meerman Scott are 3 of my favorite speakers on social media. Listen to any one of them for an hour to get a big picture of how social media is working inside a business.
Here all three share the stage. Specific examples of using social media, positive answers for those still asking how to justify and best of all, permission to jump in and try it in real time.
Marketers are asking if the new Facebook Groups will be valuable for marketing.
As Facebook continues to innovate ways for consumers to track and build relationships through their social graph, smart marketers are looking beyond ads for ways to engage their customers
Groups differ from Pages in a few key ways. Unlike Facebook Pages, Groups are not a communications channel designed for brand marketing. Pages allow you to communicate with Facebook users who are your fans – in other words, users who have opted in to receive promotional content that you publish from your Facebook Page via their news feed. Groups, on the other hand, are organizations of Facebook users who have opted in to receive content from (or create content for) their peers with whom they share a special interest or element of identity.
As a channel designed for marketing, Pages offer numerous ways to broadcast to and communicate with users who are fans and with those users’ friends. With a Group, however, admins can send messages to members, but, aside from invites from members, there are no viral acquisition mechanisms to bring new users to the Group.
Why then, are Groups valuable to marketers? Pages allow you two-way communication with Facebook users who are your fans or friends of your fans — they are Facebook’s premier brand marketing tool. Facebook Ads allow you one-way communication with users who are not yet your fans, but whose profile information matches that of your target audience. Groups are different from, and complementary to, both of these options because Groups, if used wisely and sparingly, allow you to communicate in a personal, bi-directional way with Facebook users who are not your fans, but who could be.
LAS VEGAS: Warren Whitlock, author of 