33% Increase from @FourSquare Checkins
McDonald’s head of social media Rick Wion tweeted that, “the 33% increase was in the number of checkins. We consider checkins the same as a person entering the restaurant.”
With so many brands trying their hands at location-based marketing campaigns, one has to wonder: Is Foursquare really effective as a platform for bringing in new business? McDonald’s seems to think so; the company’s head of social media Rick Wion recently spoke of the fast food giant’s big wins from a spring pilot program using Foursquare
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At the Mobile Social Communications conference yesterday, Wion shared that McDonald’s was able to increase foot traffic to stores by 33% in one day with a little Foursquare ingenuity. McDonald’s total cost for the successful campaign was a measly $1,000.
Read full story more on Mashable
Your Expertise Is Getting In the Way of Full Creative Potential
Sometimes the best solutions are not rocket science
TEDxNASA – Steve Shapiro from Stephen Shapiro on Vimeo.
We’ve just booked Steve Shapiro on the 10/29/10 episode of Social Media Radio where he’ll be talking to us about personality in social media.
“Social No Longer Sits at the Kids’ Table”
Advertisers are set to spend a billion dollars with Facebook this year, and everyone seems to be getting very serious about the ad dollars moving to social.
We teach that “Ads for Eyeballs” is the narrowest view of social media profit opportunities, but as this piece in Forbes outlines, even that small piece will be huge:
Spending A Lot On Facebook
Adam Ostrow
While the market sorts out the winners and losers from a platform perspective, one thing that’s becoming clear is that social–which eMarketer estimates will account for 6.7% of total online ad spend this year–is being thought of in a much broader light than even the increasingly optimistic projections show.
Social Media Gives You The Platform You Need
If you have something to say.. say it! There’s not telling where it might go.