Do you have a product that people love?
“the best way to tell a story is to let others tell it for you”
The Roger Smith hotel has been attracting the social media in crowd, so you might have been wondering how to get this crowd to come see you.
That’s one idea.
But why not take the next step and let your own fans do this?
As more and more people are creating media, blogging, shooting video and telling their friends about what they love, every business can find opportunities to empower more of them to share.
The video above is comprised of clips from user content. While some of these people have huge followings online, there are millions more who have connections with them and each other.
Old media strategy – get a big audience
New media strategy – EVERYONE HAS AN AUDIENCE
What ideas does this create for your business?
Here’s all the slide from a presentation on Facebook integration for a WordPress blog.
Great references for the do-it-yourself user or to share with your tech team.
I’m following @wpbeginner and suggest you do that too
On the radio show, we were talking to Peter Winick about author platforms.. how he leverages the content of authors and experts to create new streams of income.
Since many of the people I talk to about social media have specialized knowledge they use in their businesses, I know this goes well beyond books and thought you’d learn from what Peter shared.
Here’s a short segment from Profitable Social Media Radio.
Peter and I have combined forces to offer a very special program for author looking to learn how to make more money as so many best selling authors do.
If you have a book, are considering writing a book, or just want to make more from what you give to the world, look at:
When we wrote Twitter Revolution two years ago, we were laughed at a for calling the change in marketing and selling a revolution.
Now Eric Qualman updates a video tied to his excellent book Socialnomics with data we didn’t have just a few months back.. and I wonder Was I underestimating.
ShareThis data shows that people still prefer to share content via email and that recipients are more engaged when receiving shares through email. Social channels such as Twitter have high click-through rates, but have relatively low amounts of shares and those who do click through spend very little time with the actual content:
- 46% of users share content via email compared to 33.32 percent via Facebook, 14.47 percent via other channels and only 5.82 percent via Twitter;
- Of content shared, 40.1 percent of clicks come from shared articles on Twitter, 35.2 percent of clicks come from email and other social channels, and 24.6 percent of clicks come from Facebook;
- However, once they have clicked through, Twitter has a lower level of engagement at 1.66 page views per unique click, with email maintaining the highest engagement at 2.95 page views, followed by Facebook with 2.76 page views.
How are you using email?
Is it a one way broadcast of your message, or part of your social media strategy?
Share your success story in the comments here. We will contact you (via email 🙂 to follow up an include your company in our book
