LOCATION: Ask Your Phone a Question and Get Nearby Answers
Local media continues to evolve with Ask.com going back to it’s roots and actually answering questions.
ASK says that about a 1/3 of its queries are in the form of a question, that about 5 times more than other search engines.
The new twist?
A new iPhone app coming form Ask will be location aware.
How to FourSquare
33% Increase from @FourSquare Checkins
McDonald’s head of social media Rick Wion tweeted that, “the 33% increase was in the number of checkins. We consider checkins the same as a person entering the restaurant.”
With so many brands trying their hands at location-based marketing campaigns, one has to wonder: Is Foursquare really effective as a platform for bringing in new business? McDonald’s seems to think so; the company’s head of social media Rick Wion recently spoke of the fast food giant’s big wins from a spring pilot program using Foursquare
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At the Mobile Social Communications conference yesterday, Wion shared that McDonald’s was able to increase foot traffic to stores by 33% in one day with a little Foursquare ingenuity. McDonald’s total cost for the successful campaign was a measly $1,000.
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