I’m now adding tools like the ones show here and each day find marketing opportunities coming to me.
Are you tired of checking multiple analytics accounts, social networks, ranking monitors, and other tools on a daily basis? Whether you are a small business owner trying to run your business, a marketer managing several client accounts, or anyone looking to increase efficiency and productivity, you will want to try out the following tools that…
Are you tired of checking multiple analytics accounts, social networks, ranking monitors, and other tools on a daily basis? Whether you are a small business owner trying to run your business, a marketer managing several client accounts, or anyone looking to increase efficiency and productivity, you will want to try out the following tools that will deliver your online marketing updates straight to your inbox.
One of the easiest ways to monitor mentions across the web for your business, your clients, or your competitors is by setting up alerts. Google Alerts will send you email whenever a new page on the web with the keywords you are monitoring appears.
Talkwalker Alerts is a similar service if you would rather use something other than Google, considering Google’s history of shutting down their products. While Google hasn’t announced the end of Google Alerts, they are shutting down Google Reader, a product that was tied directly into Google Alerts RSS subscription options.
Whether you are managing one website or multiple websites, yourself or your clients, it’s tough to keep up with all of the new followers, friends, updates, mentions, etc. across multiple social media accounts along with your analytics.
SocialReport.com connects all of your social media information and analytics in one place. Best of all, you’ll receive a daily email with a summary of all your activity. This includes your new Twitter followers (along with their bios), Twitter mentions, LinkedIn connections, LinkedIn company page and group activity, Google+ activity, Klout, YouTube activity, and Google Analytics.
People who sell through Shopify, Ebay, and Etsy can also connect to those accounts to monitor their sales activity. Everything is organized by project, which makes it easy to manage multiple websites and related accounts. When you log in to your tool, you will get even more details about all of your account activity in individual reports and summarized in a graph so you can see if a spike in Twitter activity also results in a spike in website traffic.
There are certain types of activity that you might want to get notified about immediately, such as activity on your Facebook page. A part of beating the EdgeRank algorithm is to encourage engagement, and the faster you respond to comments on your wall posts or pages, the more discussion will happen.
AgoraPulse is a Facebook CRM tool that allows you to monitor your Facebook page analytics, updates, and competitors. They send you emails in real time when your Facebook page receives a new post, comment, or other update.
Getting immediate updates can also help you respond to reputation management issues, such as negative comments, as quickly as possible to diffuse a bad situation. It can also help you monitor your Facebook pages for spam comments and have those removed (and the users banned).