What’s the biggest social network in the world? Careful, it’s a trick question.
I started asking it about three years ago when I learned the answer from Tynt, a start-up that had stumbled upon a method for tracking what content is so important to us that we share it with others or keep it for ourselves. By tracking what we physically copy and paste from one digital medium to another — text, images, video, links, various forms of code — Tynt discovered that Facebook is not the social network. In fact, Facebook, Google+, Twitter and every other social networking site or app combined don’t even come close to the No. 1 way we share stuff: email is, by a margin of more than two-to-one.
“The universe is a big place. Perhaps the biggest” -Kilgore Trout
This is the best piece I’ve ever seen on the motivation behind my 2008 book about Twitter. I saw what would be an opportunity for real time data from our customers.
In our research, we started my radio show. One episode on data had a discussion where I heard the line “all of social media together is a fraction of 1 percent of SMS messaging”
As we discussed whether text data was being crunched by telcos, email content data, chat and more.. I had an epiphany:
MOST of human conversation will never be indexed.
What I say to other in the room while watching Superbowl ads, whether there are people in the room, the turning up and down volume and dozing off when there now hope for Denver are data points that are not being collected or even talked about.
You can put out the best content, ads that test through the roof and record setting ratings and it’s all thrown away if my brother stops by and says “I tried that product, it sucks”
Most of the universe is dark matter, but it’s all data. I think Zuckerberg gets this. His interviews in “The Facebook Effect” and Kirkpatrick commentary at the end of the book and in interviews that came with the audiobook spelled this out.
Zukerberber is not out to build the biggest web site. He’s building a social graph and that will dwarf what we see as Facebook.com today.
Read the article at MediaPost.com.
Lori Ruff is known as the LinkedIn Diva. She’s a trainer, speaker, author and CEO of Integrated Alliances Social Media. One of the most connected women on LinkedIn, she specializes in B2B sales and marketing and credits passion, persistence, and courage for her success.
She has been ranked as an AGBeat Top 50 Industry Influencer of 2014, Forbes Top 10 Women Social Media Power Influencer of 2013, Top 23 Social Media Power Influencer of 2012, and Moody’s Top 50 Favorite People of 2012.
She’s the author of the upcoming “Keep It Real: Living Life Fearlessly” and co-host of “RockTheWorld with LinkedIn” radio. She offers free training information at RockLinkedIn.com.
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Greg Arnold is an empowering speaker, trainer, mentor and success coach. His unique leadership style is based on his years of business building and highly successful experiences. He has been involved in the home-based business industry for 40 years. During that time he has built successful businesses in the financial industry and network marketing, and teaches others how to effectively build online subscriber lists.
Greg has built teams of several thousand distributors, starting from scratch, with three different companies. He also has 5 years experience as a successful Network Marketing company CEO and he is the author of the wildly entertaining book; The Multi-Level Mangler In King Arthur’s Court which was in Amazon’s top 1% of best sellers for over three years.
With a background as a winning high school football coach, Greg is able to help people bring our their inner champions — including the drive to move forward regardless of what stumbling blocks stand in the way. Greg can show you how to perform at your absolute best, no matter what else is going on around you.
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Jon Ferrara has over 20 years of pioneering experience in Customer Relationship Management (CRM) and Sales Force Automation (SFA). Jon won Entrepreneur of the year for co-founding the bestselling GoldMine CRM in 1989 — with over 2 million users, one of the most successful enterprise software companies of its day.
In 2009, Jon founded Nimble.com to reinvent Relationship Management for our Social Era. A popular sales and marketing speaker, Jon is an evangelist who believes that intelligently nurturing key business relationships is a crucial pillar of growing a business.
Relationships make or break your business — and they’re hard to manage in our noisy world. Jon and his team built Nimble to smartly combine all your contacts, email, social signals, activities, and follow-ups everywhere you work. They deliver context and insights so you can be quick and agile at growing your business… You can be Nimble.
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Kate Buck Jr (aka “kbj” or @katebuckjr on Twitter) is the Founder and CEO of KBJOnline, a social media management and consulting agency in Austin, Texas. Kate has worked with some of the top names in Internet Marketing as well as consulted with dozens of entrepreneurs, businesses and nonprofits both around the globe. She is the creator of the Let’s Get Social training program, in which more than 10,000 social media managers have participated.
In addition to speaking at leading interactive marketing conferences and conducting training events around the country, Kate has also hosted wildly popular social events. Prior to founding KBJOnline, she served for three years as the LandmarkConnect Community Manager for Landmark Education, a leading global training and development company.
A student herself, Kate is fascinated with the technology that connects people of like minds and interests around the world. Kate is passionate about training and developing social media managers and teams in the most effective strategies for online marketing using social tools.
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Lisa Buyer is a speaker, journalist, and educator on the trending topic of public relations and how it is influenced by social media and search engine optimization. The author of Social PR Secrets: How to Optimize, Socialize and Publicize your Company’s News, Lisa has a degree in journalism and more than 20 years experience as a public relations agency owner. Her experience blends the traditional fundamentals of public relations, corporate communications and branding with today’s influence of digital media.
Social media and public relations {Social PR} are a powerful marketing match and potential good karma for a brand. Social PR and search engines redefine how we communicate, deliver news, receive news, find information, and make decisions — whether it is our next vacation, investment, computer, doctor, lawyer, or hair salon. The public relations cycle no longer relies on traditional journalism to deliver company news… now that news is social, mobile, visual, and optimized to best reach target markets.
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