Chris Brogan is a New York Times bestselling author, speaker, marketing consultant, and pioneer in the social media marketing industry. He is also the creator and publisher of OWNER Magazine.
OWNER is a digital magazine dedicated to covering the business curriculum for your future. Whether you are the owner of a business, or just the owner of your cubicle with a lot of goals and intentions, it is created for you. Their goal is to help you with insight, instruction, interviews, innovation, and interesting perspectives that will be helpful for your intentions. It’s not about small biz versus big, but about old perspectives versus new. It’s a gathering point for all those reinvented wheels, those people who were called crazy… the carnival of freaks and those who don’t quite fit in.
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Kate Buck Jr (aka “kbj” or @katebuckjr on Twitter) is the Founder and CEO of KBJOnline, a social media management and consulting agency in Austin, Texas. Kate has worked with some of the top names in Internet Marketing as well as consulted with dozens of entrepreneurs, businesses and nonprofits both around the globe. She is the creator of the Let’s Get Social training program, in which more than 10,000 social media managers have participated.
In addition to speaking at leading interactive marketing conferences and conducting training events around the country, Kate has also hosted wildly popular social events. Prior to founding KBJOnline, she served for three years as the LandmarkConnect Community Manager for Landmark Education, a leading global training and development company.
A student herself, Kate is fascinated with the technology that connects people of like minds and interests around the world. Kate is passionate about training and developing social media managers and teams in the most effective strategies for online marketing using social tools.
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Can you really, systematically and consistently get the results you want from others while making them feel genuinely good about themselves, about the process, and about you? Our guest says, “Absolutely!”
Bob Burg is a sought-after speaker at corporate conventions and for entrepreneurial events. He regularly addresses audiences ranging in size from 50 to 16,000 — sharing the platform with notables including today’s top thought leaders, broadcast personalities, Olympic athletes and political leaders including a former United States President.
Although for years he was best known for his book Endless Referrals, over the past few years it’s his business parable, The Go-Giver (coauthored with John David Mann) that has captured the heart and imagination of his readers. It’s been a best seller on The Wall Street Journal and BusinessWeek lists, and has consistently stayed in the top 25 on 800ceoread’s Business Book Best Seller List. It’s been translated into 21 languages and is his fourth book to sell over 250,000 copies.
He believes his new book, Adversaries into Allies: Win People Over Without Manipulation or Coercion is by far his most important work yet. Bob is an advocate, supporter and defender of the Free Enterprise system, believing that the amount of money one makes is directly proportional to how many people they serve. He is also an unapologetic animal fanatic and serves as a member of the Board of Directors of Furry Friends Adoption and Clinic in Jupiter, Florida.
Lisa Buyer is a speaker, journalist, and educator on the trending topic of public relations and how it is influenced by social media and search engine optimization. The author of Social PR Secrets: How to Optimize, Socialize and Publicize your Company’s News, Lisa has a degree in journalism and more than 20 years experience as a public relations agency owner. Her experience blends the traditional fundamentals of public relations, corporate communications and branding with today’s influence of digital media.
Social media and public relations {Social PR} are a powerful marketing match and potential good karma for a brand. Social PR and search engines redefine how we communicate, deliver news, receive news, find information, and make decisions — whether it is our next vacation, investment, computer, doctor, lawyer, or hair salon. The public relations cycle no longer relies on traditional journalism to deliver company news… now that news is social, mobile, visual, and optimized to best reach target markets.
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Austin Gunter is a Social Architect, Content Marketer and Community Builder for Startup companies, including being the Manager of Content & Community for WPEngine, a managed hosting platform for WordPress.
His role is to be the Community Face of the company, which means he has customer conversations from the “pre-sales” questions on social media channels, to developing relationships with customers long-term for potential biz dev opportunities. He travels and speaks at lots of conferences, and brings customer feedback to the product team.
Along the way, he has developed content marketing strategies. He analyzes and develops content and product narratives that can drive messaging on social media, online communities, and product marketing. He believes in developing trust online over time, and bending over backward to maintain the trust. He believes that the best marketing on the planet is the kind of marketing that finds out a potential customer’s real needs early and is willing to tell them they *shouldn’t* buy your product if they’re a bad fit.
Previously he spent time as a marketing consultant, a Product Manager for the likes of Dell and AMD. He turned down a job offer at Google after spending almost 2 years at a startup accelerator / incubator called Tech Ranch Austin. There he was responsible for bringing 120 tech startups into the program and helping them validate their ideas and grow. 10-15 of those companies are doing rather well, either funded and growing, or successfully bootstrapping and profitable.
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Phil Simon is a sought-after speaker and recognized technology expert. He began working with emerging technologies in 1994 and now consults companies on how to optimize their use of technology. He’s the author of five books:
- Too Big to Ignore: The Business Case for Big Data (John Wiley & Sons, 2013)
- The Age of the Platform (Motion, 2011)
- The New Small (Motion, 2010)
- The Next Wave of Technologies (John Wiley & Sons, 2010)
- Why New Systems Fail (Cengage, 2010)
Book number six is slated for early 2014 and will be called The Visual Organization: How Intelligent Companies Use Data Visualization To Make Better Decisions.
His contributions have been featured in and on Inc. Magazine, NBC, CNBC, The Huffington Post, The Globe and Mail, the American Express Open Forum, Fast Company, Technorati, abcnews.com, forbes.com, BusinessWeek, The New York Times, ReadWriteWeb, and many other sites. He holds degrees from Carnegie Mellon University and Cornell University.
