Lori Ruff is known as the LinkedIn Diva. She’s a trainer, speaker, author and CEO of Integrated Alliances Social Media. One of the most connected women on LinkedIn, she specializes in B2B sales and marketing and credits passion, persistence, and courage for her success.
She has been ranked as an AGBeat Top 50 Industry Influencer of 2014, Forbes Top 10 Women Social Media Power Influencer of 2013, Top 23 Social Media Power Influencer of 2012, and Moody’s Top 50 Favorite People of 2012.
She’s the author of the upcoming “Keep It Real: Living Life Fearlessly” and co-host of “RockTheWorld with LinkedIn” radio. She offers free training information at RockLinkedIn.com.
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Kate Buck Jr (aka “kbj” or @katebuckjr on Twitter) is the Founder and CEO of KBJOnline, a social media management and consulting agency in Austin, Texas. Kate has worked with some of the top names in Internet Marketing as well as consulted with dozens of entrepreneurs, businesses and nonprofits both around the globe. She is the creator of the Let’s Get Social training program, in which more than 10,000 social media managers have participated.
In addition to speaking at leading interactive marketing conferences and conducting training events around the country, Kate has also hosted wildly popular social events. Prior to founding KBJOnline, she served for three years as the LandmarkConnect Community Manager for Landmark Education, a leading global training and development company.
A student herself, Kate is fascinated with the technology that connects people of like minds and interests around the world. Kate is passionate about training and developing social media managers and teams in the most effective strategies for online marketing using social tools.
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Lisa Buyer is a speaker, journalist, and educator on the trending topic of public relations and how it is influenced by social media and search engine optimization. The author of Social PR Secrets: How to Optimize, Socialize and Publicize your Company’s News, Lisa has a degree in journalism and more than 20 years experience as a public relations agency owner. Her experience blends the traditional fundamentals of public relations, corporate communications and branding with today’s influence of digital media.
Social media and public relations {Social PR} are a powerful marketing match and potential good karma for a brand. Social PR and search engines redefine how we communicate, deliver news, receive news, find information, and make decisions — whether it is our next vacation, investment, computer, doctor, lawyer, or hair salon. The public relations cycle no longer relies on traditional journalism to deliver company news… now that news is social, mobile, visual, and optimized to best reach target markets.
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Sally Hogshead is a Hall of Fame speaker, international author, and the world’s leading expert on fascination. She’s the author of Fascinate: Your 7 Triggers to Persuasion and Captivation. She helps world-class businesses develop messages that influence and persuade consumers, partners, and employees.
Starting out as one of the most award-winning advertising writers in the country, she is today a world-renowned brand consultant and speaker, leading keynotes for companies such as Starbucks and Microsoft as well as innovation workshops. As a creative director, she develops fascinating ideas for both Fortune 500 companies and start-ups. Hogshead and her work have been featured in the New York Times and on the Today show, CBS, ABC, and MSNBC.
Sally measured over 160,000 people to identify a scientific approach to personal branding. Over the past decade, her team has uncovered surprising trends about why certain people and companies succeed. Today, Sally teaches how to communicate and captivate in a world with a 9-second attention span. When you fascinate a customer or employee, you immediately engage their interest. They’re more likely to remember you, trust you, respect you, and buy from you. But if you fail to fascinate, they’ll move on to the next option. To break through and stand out in any competitive environment, you must understand how to fascinate.
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Robert Scoble, known in social media as @Scobleizer, is a blogger, tech enthusiast, media innovator and start-up fanatic. He used to work for Fast Company as a video blogger and is now the Startup Liason Officer at Rackspace Hosting, builder of online community Building 43, and an avid pioneer user of Google Glass.
Building43 was designed to bring together thought leaders in a variety of disciplines and organizations, from entrepreneurs to those responsible for the latest technologies. They share knowledge, experiences and advice on how you can use cool new tools and apps.
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Ross Goldberg is a best selling author who has released dozens of training programs, and helped thousands of internet entrepreneurs get more leads from the web. A former gang leader and disabled army veteran who has had two near-death experiences, he turned his life around when he discovered that he could make money online. He started by selling on eBay, but decided after his first year online that he would be better suited to helping others succeed. He now focuses on creating info products and software to help people build their own businesses.
Ross can attest that reputation is everything, and that honor and integrity makes a big difference in achieving success. Establishing an online reputation includes SEO, which Ross is a master at. These days it also includes social media, blogging, and other ways that we present ourselves online. And if false rumors or accusations appear, we need to know how to deal with it effectively. But reputation is both seen and unseen. Creating a fake persona no longer flies… it’s about being congruent, genuine and transparent with and about ourselves, and accepting the karma that comes with our choices.
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