I’m posting live from the house giveaway here in Atlanta.
My friends Ed Zimbardi and Mark Evans DM, with their partner Jim Toner, run Atlanta Wealth Builders and teach investors how to make money in the current Real Estate market.
House Giveaway Broadcasts
They’ve had a great year. So they picked one house to give away! We streamed the video live and were featured on several Atlanta news shows
They closed the sale on the house on Friday the 19th. Their crew worked around the clock to get it ready for 12/23 Noon when they turn it over to a family.
The size of a gift doesn’t matter. Thinking of people and helping where you can does.
And when you participate in a house giveaway.. I highly suggest you do. It’s was fun and rewarding
I’ve been following
Essential of Trading author John Forman’s excellent blog about his book, investing and human nature.
His post last week, The Secret to Trading Success is something that every author should read (whether you trade stocks or not)
John talks about the quest for a secret, and references a story where the hero searches for The Book or All Knowledge
There are two lessons for authors and their book marketing:
- Have a plan. But never stop learning. Make sure you track and repeat the tactics that work for you
- Assume that your readers are looking for “The Secret”.. never lie to them, but assume that they will be attracted in this way.
If you do invest or trade, you’ll find clear advice from John Forman. If not, read the blog post and replace “trading” with “book marketing”
The advice is the secret to book marketing success
Technorati Tags: the secret, trading, expert authors, best seller
I teach my authors to have watch their online reputations, using free tools to promote your book and your self.
Here is an excellent article on some basics that every author should have
reCareered: Online Reputation Management
Several times a day I hear from an author who has a book but no sales.
My first question?
What have you been doing to promote yourself online?
Today it is so easy to build a web presence for you and your book. All of the following can be set up in just a few minutes by anyone with an email address, a web browser and a head shot photo.
MySpace.com
Not just for kids, this social networking giant reaches well over 200 million users, with tens of thousands signing up every day. Best known for bands, movies and television promotion, it’s often overlooked by authors, but in fact, there is a section on each and every profile page for users’ favorite books.
The search function of MySpace.com will let you search on the names of authors or books. You’ll find thousands of people that have interest in similar authors and books. Just click on the ADD FRIEND button below there photo and make a connection.
It’s best not to start a conversation with “Hey, buy my book”. Instead, ask a question or offer a comment on something they care about.
This “friend adding” activity will not sell many books.. but a profile with even a few friends will make you easy to find when someone else searches for you.
Each MySpace free account comes with a blog.. a place to post news, articles and thoughts that can also be search. This is a great place to post links to your other web sites and profiles, as search engines will use MySpace to discover your web content
Linkedin.com
Show that you are a professional. Join the millions of entrepreneurs, corporate executives and industry professionals using Linkedin.com.
A profile here is like a resume. Producers, reporters and other will use Linkedin.com to see if you are listed, and the networking function allows you to reach out to millions through their connections. Often we see a listing on Linkedin.com as the #1 results when searching for an author on Google.
Be sure to include links to your business web site, your book and your blog for those that are searching for you.
FaceBook.com
The hottest spot on the net today is Facebook.com with 2 million people a weeks signing up and very little of the distractions found on MySpace.
The average age of people signing up is now over 30 and there are thousands of developers writing free “apps” (software built to work inside Facebook) that will allow integration with Amazon.com, Shelfari.com, news, video, blogs and other social media.
We now use Facebook to set up groups following an author or book, and last month we landed a new client entirely from a Facebook encounter.
These social networks and online media are replacing traditional channels. Over time, we will see more and more trends come from what first happens here. There are many sites and new ideas coming out daily. Some are more targeted to your niche. We now recommend that all others authors get started now with these three and begin developing digital relationships with readers, other authors and the professionals who are there looking for you.
When you get to any of the above sites, be sure to invite me as a friend. I’ll be looking for you. You can find me at
Compete.com blog talks about the extra money coming in because there is one more day this year.
Leap Day: What It’s Means To Online Marketing: “http://blog.compete.com/2008/02/29/leap-day-online-ad-spending/”
