Think Two Products Ahead debuted this morning at Midnight.
By 2 am it was #114 and will certainly hit the top of Amazon by morning.
Ben Mack is a marketing genius. He’s been behind some of the biggest names in corporate America, and now consults with most of the top marketers I know
It was easy for us to line up lists with millions of readers.. then Ben got us all going with just enough controversy to keep people talking about this for days.
A marketing book in public discussion forums?
A MySpace page for Ben’s Fictional Character?
Many oddities in this one.. but well worth the effort to follow. Buy Ben Mack’s new book.. and make sure you hop on board his mailing list to discover how a genius promotes his book.
It’s not just for kids.
Read about what we’re doing on MySpace for authors.. sign up as a freind of Warren Whitlock, Book Marketing Strategist
‘Alpha Moms’ pitch Nintendo Wii – Los Angeles Times: “At a time when the media audience is fragmenting, it doesn’t hurt to build a little enthusiasm with such grass-roots campaigns, said Peter Sealy, a former chief marketing officer for the Coca-Cola Co. who will teach marketing at the Peter Drucker and Masatoshi Ito Graduate School of Management at Claremont Graduate University.
‘I think you’re seeing more of this, especially in those categories where word of mouth is a powerful motivator,’ he said. ‘The purchase of cars, fine wines, dining. You’ve got to get a buzz going.’
Nintendo learned from its experience in Japan that it could succeed by developing games for a market its rivals largely ignored — adults over 30 and so-called lapsed gamers, who no longer have hours to devote to getting really good at a video game.
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Tis the season.. Happy Christmas to all!
Here’s a bonus.. a recording of a private call we did for some of my coaching students.
You can download or listen using this link.
THE AUTHORS BUSINESS PLAN
My special guest was Ben Mack, a maketing genius, and author of the soon to be released Think Two Products Ahead. Ben will tell you what you need to do to position yourself a a money-making author a “business”
Blogs, podcasts, and web reviews are great ways to promote your book.
I’ve talked about “social networking” and used LinkedIn and other sites.. but haven’t been posting about MySpace.
It is the big one.. guess it’s time to tackle that here.
If you have a MySpace, let’s be freinds. If not, get one now and we’ll show you how to use MySpace to promote your book
I’m posting more in The NEW Think and Grow Rich blog that promotes The NEW Think and Grow Rich by Ted Ciuba and Napoleon Hill.
Join us on the biggest book launch of the year at http://tntagr.com/partners
