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£50,000 to get a book on recommended list – Sunday Times – Times Online

£50,000 to get a book on recommended list – Sunday Times – Times Online: “BRITAIN’S biggest bookseller is demanding payments of £50,000 a week from publishers to get books on its supposedly impartial list of “recommended” reads in the run-up to Christmas this year.

The WH Smith scheme is the most expensive in a range of confidential deals being operated by retailers to promote lists that consumers believe are based on independent assessments of a book’s quality.”

A spokeswoman for WH Smith confirmed last week that publishers paid for endorsements. “The publishers present their books to us and we present our packages,” she said. “The purpose is to drive sales for customers. We negotiate who takes the places in the adult gold scheme which is over- subscribed. This is standard across the book industry.”


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