I’ve just come back from Matt Bacak’s Marketing Madness in Atlanta.
He had me talk about out promotion that made The Ultimate Lead Generation Plan a #1 best seller the day it was released.
I spoke for an hour.. but the answer it simple. We had hundreds of partners through our cross promotion site
The partners who gave a quality gift, with a great presentation. (with 207 offers, the copy was very important) got hundreds of leads, and many have reported direct sales results.
Find out how you can get free subscribers for your mailing list at http://ZeroCostPromotions.com
Have I mention my FREE LEADS system latetly?
We have about 3000 partners working together to promote each other and special partners. And like the name same they are all ZeroCostPromotions.com
ABC News: Experts: Oprah Sought to Protect Brand
Analysts say that when Winfrey confronted disgraced author James Frey on her show Thursday, her motive wasn’t only about bringing the truth to light, it was about protecting that brand.
“She did it textbook correct in terms of how to handle crisis PR,” said marketing strategist Laura Ries, president of Ries & Ries in Atlanta. “It was honest, it was real, and it was just the right thing to do for her brand as well.”
The Observer | UK News | Poetry? It’ll soon be about as popular as morris dancing
A Book Marketing/TMS survey found that last year 63 per cent of Britons aged 12-74 bought any kind of book, with 34 per cent purchasing fiction and only 1 per cent verse. T
Once upon a time – Deccan Herald – Internet Edition
What is it that helps a book sell, substance or publicity? Initially, marketing gimmicks and hype can increase the sales of a book. Newspaper articles and TV programmes can promote a book even before it sees the light of day. But if the book is not good enough, hype alone cannot sustain its sales. The bottomline therefore is this: For a book to become accepted, writing skills are essential, not hype alone, says Annie Mathew.
AP Wire | 11/21/2005 | Writers turn to self-publishing: “Five years ago, author ReShonda Tate Billingsley had a story to tell and sent out a flood of query letters trying to interest the big publishers in her book, My Brother’s Keeper.
‘I tried to go the traditional route and sent out letters to agents,’ she said. That didn’t work. Billingsley, who was living in Oklahoma City at the time, began wondering why she was sitting around waiting for someone to validate her talent, she said.
So she turned to self-publishing, a way of getting a book out to the public by using nontraditional distribution channels. A year later, she had sold 15,000 copies, and Simon & Schuster was knocking at her door for a deal.”
