I’m here in Victoria, BC.. my first ever trip to Canada. A lot of hassle getting into the country.. but worth it to meet with the best minds in Book Marketing today.
I’ve got an exciting new project coming up.
Leading Book Marketing Experts Work Together To Make Teach “How To Make Any Book” A Best Seller”
SignOnSanDiego.com > News > Business — Used-book bonanza:
“Sales of used books jumped by 10 percent last year from 2003, to $2.2 billion, with 111 million pre-read volumes snapped up by customers, according to a recent report by the Book Industry Study Group.
The biggest gain was tallied by online dealers, who saw their sales soar to $609 million, up 33 percent, as dealers ranging from Amazon.com to small, home-based book businesses opened up their shelves even wider to the Web, the report noted.”
Internet Daily: Net threatens used book stores – Advertising – Airlines – Electronic commerce – Entertainment and Leisure – Internet Services – Internet Software – Media – Mobile phones – Retail – Travel – Wireless Technologies – Transportation – Internet – Wireless – General: “Online sales of used books are growing 30% a year, according to the group, while sales at secondhand book stores are flat. ‘The growth reflects how easy it has become to sell used books,’ said Jeff Abraham, executive director of BISG, whose members include publishers and libraries. He estimated the value of the used market at $600 million, or roughly 3% of total general book sales.
The Book Industry Study Group believes lower prices are the prime reason for the popularity of used product.
Online sellers including Amazon.com (AMZN:
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AMZN38.95, -0.11, -0.3%) and Alibris.com provided sales figures for the research, despite publishers’ criticism. Amazon irritates them by offering new and used books on the same Web page, even on the day of a title’s publication. Sources for the used copies can include prepublication author signings and even books distributed to reviewers.
‘We’re seeing a cultural shift,’ said Lisa Stevens, marketing director for used book seller Abebooks.com, in a news release some time ago ‘People don’t feel that ‘used’ is a dirty word anymore. Over 78% of buyers on Abebooks.com say they’d be thrilled to receive a used book as a gift.'”
200 million people are in danger… but you and I can help.
You know power of cross promotion, right? We work together to get new readers, leads and customers.
Next month, we’re going to use this power to make “Diabetes Danger” an Amazon best seller.. right at the start of Diabetes Awareness month.
You can use this to add hundreds of new leads to your mailing list.
http://diabetes-danger.com/partners.htm
This is an easy way to find people that are interested in your products, books and services… all while helping with an important public education issue.
I hope you’ll join me.
Warren Whitlock
Marketing Results Coach
#1 Bestselling Author and book marketing expert
warren@marketingresultscoach.com
PS. I read DIABETES DANGER two weeks ago. I was so shocked that I started my first serious diet and exercise program in years.
I’ve lost 15 pounds, feel great, and hopefully reduced my own diabetes danger.
This is an important book. One your mailing list should hear about.. they will thank you for telling them about DIABETES DANGER.
It’s easy to participate.. take a moment and read this:
WSJ.com – Study Reveals Used Books Are a $2 Billion Industry: “According to the Book Industry Study Group, used-book sales topped $2.2 billion in 2004, an 11% increase over 2003. Much of that growth can be credited to the Internet. While used sales at traditional stores rose a modest 4.6%, they jumped 33% online, to just over $600 million.
‘I think consumers are increasingly starting to notice that they can get used books in good condition, in a timely manner,’ says Jeff Hayes, a director at InfoTrends, a market research firm that served as the principal analyst for the BISG study.
More than 111 million used books were purchased last year, representing about one out of every 12 overall book purchases. By the end of the decade, the percentage is expected to rise to one out of 11, a troubling trend when sales for new works are essentially flat; authors and publishers receive no royalties from used buys.”
Credited by US publishers with being one of the biggest sales drivers in the business, Oprah Winfrey’s book club began as a segment on her television talk show in 1996 and she initially picked new novels.
But she suspended the club in April 2002, before relaunching in June 2003 with classics such as John Steinbeck’s East of Eden and Leo Tolstoy’s Anna Karenina.
Earlier this year, a group of novelists wrote Winfrey a letter begging her to resume picking living authors, and finally she has relented.
Her latest pick announced on her web site was A Million Little Pieces, a memoir by James Frey about the author’s time at a rehabilitation centre for alcohol and drug addiction, published by Random House imprint Anchor Books.
"It’s a radical departure," Winfrey said on her show. "It’s not a classic and it is also not fiction but a bold choice … it’s a gut-wrenching memoir."
Among the reasons the chat show host gave for her change of heart was that she could chat to living authors and interview them on her popular daytime show.
The book was already the No 1 best seller on online book retailer Amazon.com.
An Oprah’s Book Club logo on a book’s cover has helped many of her picks garner sales of more than a million copies — a huge amount given that in 2004 only eight fiction and eight non-fiction books sold more than one million copies in the United States, according to Publishers Weekly.”>Oprah turns producer – People – Entertainment – theage.com.au: “Oprah has returned to picking living authors for her book club.
Credited by US publishers with being one of the biggest sales drivers in the business, Oprah Winfrey’s book club began as a segment on her television talk show in 1996 and she initially picked new novels.
But she suspended the club in April 2002, before relaunching in June 2003 with classics such as John Steinbeck’s East of Eden and Leo Tolstoy’s Anna Karenina.
Earlier this year, a group of novelists wrote Winfrey a letter begging her to resume picking living authors, and finally she has relented.
Her latest pick announced on her web site was A Million Little Pieces, a memoir by James Frey about the author’s time at a rehabilitation centre for alcohol and drug addiction, published by Random House imprint Anchor Books.
‘It’s a radical departure,’ Winfrey said on her show. ‘It’s not a classic and it is also not fiction but a bold choice … it’s a gut-wrenching memoir.’
Among the reasons the chat show host gave for her change of heart was that she could chat to living authors and interview them on her popular daytime show.
The book was already the No 1 best seller on online book retailer Amazon.com.
An Oprah’s Book Club logo on a book’s cover has helped many of her picks garner sales of more than a million copies — a huge amount given that in 2004 only eight fiction and eight non-fiction books sold more than one million copies in the United States, according to Publishers Weekly.”