From “Vancouver Opera Uses QR Codes to Promote New Opera”
This fall Vancouver Opera is kicking off its 51st season with a world-premiere, commissioned opera Lillian Alling. Since this is a brand-new opera, Vancouver Opera needs to do a little more to promote the opera than if we were talking about Traviata (which will be on April-May this season). In addition to the title character tweeting and blogging, Vancouver Opera using QR codes on posters around Vancouver to promote the opera. You scan the code (the one to the right in fact) you go to the Vancouver Opera website, but the codes on the posters will lead you to behind the scenes looks at the making of this tremendous new opera. read more