Twitter is a Must for Trade Shows

@joycemckee was looking for success stories for a report on Trade Show Use of Twitter.


Here’s my submission…

By searching for the hashtags (unique ID words related to the event, usually starting with # sign) on the event the week before it starts, I am able to see who the real leaders are.

I follow many of the attendees and all of the speakers (Twitter links are on speaker bio pages and/or their blogs). Often I meet several of the speakers before the event starts, and make appointment to meet up with attendees that are active in the community. I also check to see if the is a “Tweet Up” (meeting of those who have connected on Twitter) and add that to my schedule.

I’ve found that the best opportunities at most shows happen in this network. Once these tweeps (Twitter users) decide to RT (”ReTweet: A Twitter post that gets repeated) I know that a large active group will be aware of whatever I’m promoting.

Two more tips to get traffic to your booth:

1) Give-aways for Twitter users. I often tweet “I’ve got a copy of Twitter Revolution for the next person who finds me.”  It works for @The RealShaq with NBA tickets and it will work for you.

2) Get your staff tweeting. This is not a media to advertise on.. this is a way to network. Get everyone involved. Your customers expect INDIVIDUALS to be available

How One Book Changed the Life of A Child Genuis

Fuller's Earth (Classics in Progressive Education)I just ordered my copy of Fuller’s Earth, a new release of a book about Buckminster Fuller’s session with a group of children explaining how the universe works

A brilliant portrait of a dynamic teacher, Fuller’s Earth will be an inspiration to progressive educators today. Toward the end of his life, the visionary American philosopher, inventor, architect, mathematician, and poet Buckminster Fuller was asked to explain to a group of children his vision of how the universe works. The book that resulted from this encounter is not only the most straightforward exposition available of Bucky’s radical worldview but also perhaps the most lovable and personal portrait ever produced of the man who has been called “the planet’s friendly genius.”

Fuller, who wrote more than thirty books, coined and popularized terms such as “spaceship earth” and “synergetics,” and helped develop numerous design and architecture inventions, explains step-by-step the mysteries of the universe, with interruptions by the kids any time they could not follow him.

One of those kids was my friend Dr. Ben Mack, author of the best seller Think Two Products Ahead. Ben has shared his reaction to being at this event as “life changing”

Ben wrote about the experience here

If you are a interested in progressive education, expanding your mind with new ideas, or just a fan of Bucky, pick up this bookTechnorati Tags: , , ,

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Sharing the Twitter Revolution With Radio Audiences

http://www.mastersseminar.com/seminar/seminar/images/chead.jpg
I’ll be in Florida this weekend. If you are near Tampa, come by the even where I’m speaking and let’s Tweet up. I’ll been meeting with clients part of the time, but if you are attending the event, I’m sure we’ll have time for a chat.

Friday will be a busy day. I’ve got a radio show broadcast from from the Internet Masters Seminar in Tampa (listen to the Twitter Radio Show here) right after an appearance on Aware Talk Radio

Aware Talk RadioHow are global  communication technologies such as twitter, facebook, myspace, & BTR affecting mass consciousness? When our every thought is digitally threaded together in real time, doesn’t the ‘100th monkey effect’ happen faster? Leaping human insight and understanding forward exponentially? Join Chad Lilly with special guest Warren Whitlock, #1 best selling author of Twitter Revolution for a discussion about ‘Advancing Technologies – Advancing Consciousness’ … and PARTICIPATE in a LIVE Social Experiment!!!

Do you know of other hosts looking to do a Twitter or Social Media program? Comment below. To book me on your radio show, start with a Tweet to @WarrenWhitlock

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My Crazy Gift Giveaway Idea for 2009

December 31st, 2008

http://i210.photobucket.com/albums/bb218/commentsjunkie/newyear/HEADER.gif2009 is only hours away. Time to tweet so love to my followers.

I’m giving away some gifts tomorrow, January 1st 2009 via Twitter.

Like most of our Twitter projects, there are no rules when we started this. About a week ago, someone offered me a piece of artwork to give to my 5000th follower.

I had done the milestone follower bit a few times before. Usually without any warning.. I’d grab number 600 or number 2000 from the email notices Twitter sends, and send out some love via Twitter.

Most of the time, there no “gift”.. just tweet from me, comments on blogs, and a bit of promotion to help them gain some new followers.

It was so much fun, I started doing it all the time.. like “who needs a reason?” <grin>

So when the idea came up for the 5000th follower, my first reaction was that I did not want to create a rush of new followers just for the number. Instead, I decided that I’d use the occasion to give away MORE GIFTS.

This morning I tweeted that I needed some gifts. Response has been huge. There are some fabulous books and “real world” items and lots of digital products and even some services.

I’ve been doing give away cross promotions for new best seller books over at ZeroCostPromotions.com for years. I know this works. We’ve seen business deals for tens of thousands of dollars come from the connections made by partners and had dozens of best seller books in the process. Giving stuff away build reciprocity and great relationships.

Next step will be to sort through them and figure out how to give them away. Most likely, you’ll be seeing tweets on January 1st announcing it. Maybe “9 prizes for 2009″ as the theme.

What can we learn from this experience?

  1. People are willing to give. I didn’t promise to pay, or to make them money. People just like to jump on board then there is a fun promotion
  2. You can’t plan social media from the top down.. It’s not going the way I envisioned. It’s better and the only limit is how much time I can spend arranging the gifts
  3. You can connect and build a relationship quick. Tweeps contributed within seconds and you can be sure that I’m not going to forget them soon (nor will the winners)

Subscribe to this blog, follow me on Twitter and watch my twitter stream and the hash tag#Happy09 for more on the Happy New Year Gift giveaway


@WarrenWhitlock

Giving Away A House for Christmas

I’m posting live from the house giveaway here in Atlanta.

My friends Ed Zimbardi and Mark Evans DM, with their partner Jim Toner, run Atlanta Wealth Builders and teach investors how to make money in the current Real Estate market.

House Giveaway Broadcasts

They’ve had a great year. So they picked one house to give away! We streamed the video live and were featured on several Atlanta news shows

They closed the sale on the house on Friday the 19th. Their crew worked around the clock to get it ready for 12/23 Noon when they turn it over to a family.

The size of a gift doesn’t matter. Thinking of people and helping where you can does.

And when you participate in  a house giveaway.. I highly suggest you do. It’s was fun and rewarding


Tim Ferris Interview: “No Rules” on Twitter

Tim Ferriss, best selling author of The Four Hour Work Week has his own system for using Twitter.

Some people think he isn’t really using Twitter, Tim explains how valuable Twitter is to him, and the limits he sets for himself to get the results he’s looking for.

Interview from Las Vegas Social Media Marketing Conference 2008