The Biggest Douchebag in Social Media?

Listen to my interview with @MattBacak, who was recently subjected to a Twitter Storm of negative tweets over a press release he issued about his social media activities.

Matt has been promoting online, teaching others how to marketing their books and businesses on the Internet and building several multi-million dollar businesses.

While the press release statements were true, they gave the impression that Matt was in Stage 2.. looking for a way to profit or use technologies like Twitter.

I knew this wasn’t like Matt. So I invited him to tell us what happened.

Listen to the interview now. I think you’ll agree that it’s a story of a sincere guy, who learns from his mistake. (no wonder he’s been so successful).

Do you think Matt was genuine on the call? I admit to not being totally objective, but I think you’ll hear that he is the man of integrity I know and love

Missing Woman Found Thanks to Twitter

Guest Post by Chris Wilson @aithene, a Multimedia Design Specialist at Freelancers

twitter[1]I had been on twitter for several months by by late 2007, and was enjoying a small, but cozy network of just under 200 friends, many of whom I really enjoyed chatting with on a regular basis. As the co-host of the Answers for Freelancers! podcast, I’d started playing in social media, dabbling here and there, and had found the most enjoyment from my Twitter network over any other social media space I’d dabbled in.

Anyway, just before Thanksgiving of 2007, my sister-in-law went missing. When the case stalled out with the Florida police, the family started looking for other means of finding her. As a web designer and new media hobbyist, I fell back on my skills and started a WordPress Blog with all of the details, and then turned to my Twitter Network.

We were unsure what anyone could do, since this was MY network, not my sister-in-law’s, but we put the call out there, figuring that if nothing else, we might generate some diggs and try to get some media attention and coverage to help out the search.

What really ended up happening, though, was that it made my twitter network aware of what I was going thru, and this awareness began shaping things in a very unexpected way. It became a truly mind-opening experience for me.

Dozens of knowledgeable folks began offering advice on where to look, who to call, what needed to be done, and what information still needed to be gathered. Many of these were people who had lost friends and family in a similar way and who had experience with the ins and outs of a missing-person search. See, I didn’t approach a network of people who had been involved with missing people, but one immediately formed around me. They provided information that my family didn’t have and that wasn’t provided by law enforcement. The police, in fact, offered very little in the way of advice on what we could do. They opened a case, told us they were looking, and then after they determined that she’d left the state, kind of quit. So, having recommendations come from people who have gone thru all of this before was priceless.

One grand Kudos goes to Christopher Penn (@cspenn) who provided a real turning point in our search efforts. Because of Chris’ marketing background, he is VERY well versed with MySpace. Since Manessa’s social network lived on MySpace, Christ volunteered his time and expertise to set up a MySpace page and invited all of Manessa’s online network to help join us in searching for her, then turned the keys over to us to manage. This was something that no one in our family really knew about, and we might have ended up waiting for days before it happened if left to us. Immediately after this site was up, however, we began receiving all sorts of information. We knew what state she was in, we knew what friends she’d been hanging around with, and we had several ’sightings’ of her.

There were also twitterer’s who offered time and support in other ways, all of which were appreciated. In the end, this group of friends and colleagues that I had hoped MIGHT act as a small Digg army (which they did very well, by the way) and possibly pass along some links, had self-organized around us to create a small, but very knowledgeable task force in a very relevant, but completely unexpected way.

This was such an unbelievably organic response, it caught my family and I completely off-guard. It gave me another perspective on, and a new respect for something that had beforehand simply been a playground and pass time for me.

Do you have a story of finding what you need using Twitter. Please Share you Twinterview below. Include your Twitter @ handle so we can follow you

Does Your Book Contain “The Secret” – The “Book of All Knowledge” Reveled

I’ve been following Essential of Trading author John Forman’s excellent blog about his book, investing and human nature.

His post last week, The Secret to Trading Success is something that every author should read (whether you trade stocks or not)

John talks about the quest for a secret, and references a story where the hero searches for The Book or All Knowledge

There are two lessons for authors and their book marketing:

  1. Have a plan. But never stop learning. Make sure you track and repeat the tactics that work for you
  2. Assume that your readers are looking for “The Secret”.. never lie to them, but assume that they will be attracted in this way.

If you do invest or trade, you’ll find clear advice from John Forman. If not, read the blog post and replace “trading” with “book marketing”

The advice is the secret to book marketing success

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A One Word Twitter Message May Save Your Life

CNN report of a student using Twitter to get out of an Egyptian Jail

Highlights of the Story on Frontline

  • Student James Karl Buck sent one-word text from detention about his arrest
  • Twitter message allowed college to get word, hire a lawyer for him
  • Now Buck’s quest is to find translator Mohammed Maree, who was arrested with him
  • Twitter is a micro-blogging tool that allows users to update their status

James Buck posted his report on Frontline

Sign the petition to Free Malee

I’ll leave the reporting to CNN and the thousands of messages on Twitter. Thank goodness Buck got out safe and can continue to use his network to help Maree.

You can follow James Buck on Twitter for updates @jamesbuck

Let’s look at the power of Twitter in the story.

First off, thanks to @MarieLCoccia for sending the link to me. The story was posted while I slept, but Marie knew I’d be interested and it was the top tweet on my Relpy screen this morning. I probably would have heard about the story, but with Marie’s tweet, I was able to do this blog post a lot sooner.

CNN also ran the story with “Twitter” in the headline. I’m guessing that a few CNN readers not using Twitter yet are joining today. Reminds me that offline, when I tell someone that I’m writing a book about Twitter, the usual response is “what?” or “I’ve been thinking of trying that.” All this power from a relatively unknown startup service.

The one word “arrested” would have been useless without context. I’m absolutely certain of this because of this tweet from yesterday:

wholesaler : Wow Warrenwhitlock arrested by doughnut whore with pink cuffs you go girl!
2008-04-25 14:28:04

That’s right, some clown made up an account and called himself the social media police. He ate donuts and harassed people about his “Twitter rules” (prompting my post “What You Should Do” The Rules of Social Media). At one point. he sent a message to me with the word “ARRESTED.” Several of my friends asked if he was serious, but no one hired took any other actions. They had context. They could read the other tweets and understood that I wasn’t in real danger.

The connections and relationships you build in your social network have real power in the real world. Dare I say that the twitterverse IS the real world full of real people.

We talk about work life, family life, online friends, offline connections like they are seperated from each other. With social media networks like Twitter, we combine them all into “my life”

What about you. Do you have boundaries? Are there people and places where you won’t tweet? Are there people who you haven’t told about the messages you are sending out to the twitterverse?

reCareered: Online Reputation Management

I teach my authors to have watch their online reputations, using free tools to promote your book and your self.

Here is an excellent article on some basics that every author should have

reCareered: Online Reputation Management

The 3 “Must Have” Free Promotion Sites For Authors Wanting To Sell Books Online

Several times a day I hear from an author who has a book but no sales.

My first question?

What have you been doing to promote yourself online?

Today it is so easy to build a web presence for you and your book. All of the following can be set up in just a few minutes by anyone with an email address, a web browser and a head shot photo.

MySpace.com

Not just for kids, this social networking giant reaches well over 200 million users, with tens of thousands signing up every day. Best known for bands, movies and television promotion, it’s often overlooked by authors, but in fact, there is a section on each and every profile page for users’ favorite books.

The search function of MySpace.com will let you search on the names of authors or books. You’ll find thousands of people that have interest in similar authors and books. Just click on the ADD FRIEND button below there photo and make a connection.

It’s best not to start a conversation with “Hey, buy my book”. Instead, ask a question or offer a comment on something they care about.

This “friend adding” activity will not sell many books.. but a profile with even a few friends will make you easy to find when someone else searches for you.

Each MySpace free account comes with a blog.. a place to post news, articles and thoughts that can also be search. This is a great place to post links to your other web sites and profiles, as search engines will use MySpace to discover your web content

Linkedin.com

Show that you are a professional. Join the millions of entrepreneurs, corporate executives and industry professionals using Linkedin.com.

A profile here is like a resume. Producers, reporters and other will use Linkedin.com to see if you are listed, and the networking function allows you to reach out to millions through their connections. Often we see a listing on Linkedin.com as the #1 results when searching for an author on Google.

Be sure to include links to your business web site, your book and your blog for those that are searching for you.

FaceBook.com

The hottest spot on the net today is Facebook.com with 2 million people a weeks signing up and very little of the distractions found on MySpace.

The average age of people signing up is now over 30 and there are thousands of developers writing free “apps” (software built to work inside Facebook) that will allow integration with Amazon.com, Shelfari.com, news, video, blogs and other social media.

We now use Facebook to set up groups following an author or book, and last month we landed a new client entirely from a Facebook encounter.

These social networks and online media are replacing traditional channels. Over time, we will see more and more trends come from what first happens here. There are many sites and new ideas coming out daily. Some are more targeted to your niche. We now recommend that all others authors get started now with these three and begin developing digital relationships with readers, other authors and the professionals who are there looking for you.

When you get to any of the above sites, be sure to invite me as a friend. I’ll be looking for you. You can find me at

What Does One Day of Online Ads Buy?

Compete.com blog talks about the extra money coming in because there is one more day this year.

Leap Day: What It’s Means To Online Marketing: “http://blog.compete.com/2008/02/29/leap-day-online-ad-spending/”

Social Media for B2B Marketing: Don’t Monkey Around

The conversation is going on.. people are talking about you, your brand, your book and certainly your topic. They are discussion it online.. are you listening?

Conversation is the word:

The Social Media Marketing Blog: Social Media for B2B Marketing: Don’t Monkey Around