When I saw this line up.. I knew I had to be there
http://growyourwebprofits.com/
Come to Las Vegas and let’s take your online business to the next level next year.
There are two reasons you should see this site:
1) The topic.. You get just what you need to get up and running on Digg, YouTube, and Facebook (and every author should have account on each)
2) The book is a free ebook from posted using Lulu.com.
The book won’t win any award for writing or presentation.. but it’s a quick read, and exactly what you need if you aren’t using all three of the above.
I came up with 3 new ideas while reading and will soon post a video, tell my friends on Facebook, and hope they DIGG it.
Post a comment here (you can DIGG too) and tell me how you are using social networking to promote your book.
As it stands, Facebook does not know all that much about us, and the ads that we are shown are not relevant as a result. The jury is still out on whether social networks can get big via highly targeted advertising. Early trials have shown that CPC is not a likely route and CPM plays are just not as interesting. Yet, Facebook is certainly very aggressively pushing for monetization, likely in preparation for a future IPO. Will they be able to turn it all around and re-invent contextual advertising? The company is full of brilliant people so it’s certainly possible, but so far it does not look impressive.
Many authors have tried one or more of the social networks and felt it was a waste of time.
Maybe it was the wrong network?:
Social Networks Study Released – MySpace & Facebook Are Different After All!
Whichever you choose, you need to plan on spending a little time building a base to your following.. inviting friends and participating as much as you can to learn the system and make the initial connections.
Which is best?
Depends on your book/topic. However, I look at it like any marketing problem.. I go where the readers are.. test the promising ones and keep the ones that work.
One things is certain. Moving forward, you should have a presence on at least some of these networks
Funny how things converge in your mind while you read a book.
This evening, I sat down to finish reading The New Influencers by Paul Gillin.
I met Paul a few weeks ago and realised I hadn’t finished his book. I’ve been picking it up once every couple of days and find I get so many ideas that I only get through a few pages at a sitting.
My kind of book!
Part of this effect is in the multitude of new areas I’ve been researching. We have projects going to put a lot of reworked content up on the web, I’m uploading videos every chance I get (have you seen the $1 trial at http://authorsvideo.com/?) and at the same time I’m trying 47 new social networking sites.
Add one more factoid to the mix. I just went through an overhaul on our author database and identified those authors that communicate with us most actively. I was certain that an email target only to these subscribers would be opened by twice normal open rate we get for mailings to the full list… instead, the response to emails to this section of the list.. and all the list is off by more that 50% this week.
I heard it was a busy week.. but 50% less readership?
How does this all relate?
Like the major corporate advertisers, my direct marketing friends, the media themselves.. we’re all seeing less results when we attempt to “communicate at” our readers with a one way stream of messages.
Every day, it becomes more an more important to have a two way conversation with your readers. This group will be smaller.. not everyone will respond at the same time and they won’t respond in any way you can predict.
The opinion leader of today may be gone tomorrow. The next blog swarm may come from a post in a 3 reader blog that posted something just interesting enough to get one of those readers to hit DIGG with keywords that got picked up by another reader who tells a friend, etc. etc.
We have some systems in place to get the word out about new books, generate publicity, and start a buzz in the marketplace. When we keep at it, a good book gets noticed and the buzz grows.
I compare it to kicking over a beehive. You know there will be a lot of buzzing.. but you can’t predict exactly where the swarm will go.
Cinny Little, EVP at Digital Influence Group said what I’ve been feeling for some time..
“The biggest misconception a lot of companies have is that some engine will provide you with one definitive “ranking” of a blogger, a community site, or an area of a social network.
At the end of the day, you have to consider both quantitative and qualitative measures, and you still have to build relationships. You have to learn who the influencer are and understand what’s relevant to them”
I laugh when I talk to some people about Facebook and they ask “can I make any money on it?” like their mailing list or existing business is too successful to bother.
What will they do when the market stops responding?
The social networking sites are still in their infancy. Reminds of 10 years back when people wondered why I was recommending the ugly new search engine called Google.
Still a lot to learn. Just don’t try too hard. You can’t know for sure and likely you’ll never again “control” what goes out about you. But if you encourage the conversation, become as transparent as you can and remain “genuine” you’ll do fine.
At 12:00 Noon Eastern Standard Time Authors can access a professional tool that will allow anyone with videos, audios, presentations or just the desire to create a huge amount of traffic to a web site for just $1.
During the 1st anniversary of Traffic Geyser, authors can use this link to upload video or create videos (you don’t have to have a video to start.. they show you how) and use their high speed servers and connections to BLAST the content out all over the Internet.
This service is a must have for serious promoters and marketers.. and today you can access all the back office secret tools for just $1.
There’s some bonus materials that will help you get started and leverage this into a flood of new readers for you book, web site or blog.
I suggest you try this before they close the offer.
Best selling author Ben Mack and I are working on a project to unearth the hidden history of master of public relations, persuasion and social manipulator Edward Bernays.
If you don’t know who Bernays is.. here a fascinating video
Edward Bernays described in BBC’s Century of Self
If you have information on Bernays, or want to join us in this project, leave a comment here and I will connect with you as we move forward.
If you sell, persuade, us PR or are looking to spread a message, this video is a MUST SEE.
Authors just starting out with a blog ask me they should be formating and scheduling blog posts.
As you can see from my book marketing strategy blog, I don’t have many “rules”.. instead, I refer those that want guidelines to this excellent post.
http://outfitinspirations.com/blog/why-this-template-will-be-the-pillar-to-building-your-readership/
I just got a notice that I have 365,000 files on my PC. Most are parts of programs, other private and a few copyrighted.. but there are many that I could share.
Now I can.. and by doing so, build my online reputation, find new readers and establish new relationships.
Watch this video.. then join me on Doctoc.
