The Link Baiting Playbook: Hooks Revisited – Stuntdubl – Search Engine Marketing Consultant

In developing web contenct around your book. Keep looking for what will encourage readers, bloggers, and even the press to link to you.. spreading the word about your book

Using the same strategies as you would in good PR, this is a great way to linkbait (provide bait to get a link)

It’s easy to find ideas.. in fact, some of the best ideas are from people writing about linkbaiting

like this one

The Link Baiting Playbook: Hooks Revisited – Stuntdubl – Search Engine Marketing Consultant


The One We Never Beat.. New Potter Book


After a few great best seller launching last month, it going to get tougher for a while. Harry Potter has a new book release

Ben Mack Think Two Products Ahead is still doing well. Thousands have signed up at the promo web site.

But will will the latest Potter book sell well at a list price of $34.90

WSJ.com has a poll going.. when I checked the “way too much” option was winning by a landslide.

A poll is a terrible way to judge the pricing decision. Since the marketers here are pretty bright.. I would imagine they think the list price of books could be higher.

We’ll see over the next few months if they are right.


Learn from the best.. best seller strategies

Do you want to be a best seller?

Watch what Ben Mack is doing today… (note: the 2nd to last number is the Amazon rank.. and the book just came out this morning 1/28)

http://bestsellerauthors.com/t2

date/time Amazon rank BN.com rank
Jan. 15, 2007 at 2:00 a.m. 92,310 527,506
Jan. 16, 2007 at 2:00 a.m. 48,542 492,779
Jan. 17, 2007 at 2:00 a.m. 202,051 492,779
Jan. 18, 2007 at 2:00 a.m. 325,645 468,970
Jan. 19, 2007 at 2:00 a.m. 127,164 468,970
Jan. 20, 2007 at 2:00 a.m. 58,292 [n/a]
Jan. 21, 2007 at 2:00 a.m. 77,415 [n/a]
Jan. 22, 2007 at 2:00 a.m. 229,314 [n/a]
Jan. 23, 2007 at 6:18 a.m. 329,383 [n/a]
Jan. 23, 2007 at 5:58 p.m. 162,279 [n/a]
Jan. 24, 2007 at 6:18 a.m. 251,160 [n/a]
Jan. 24, 2007 at 5:58 p.m. 299,569 [n/a]
Jan. 25, 2007 at 6:08 a.m. 346,166 [n/a]
Jan. 25, 2007 at 5:48 p.m. 377,936 [n/a]
Jan. 26, 2007 at 5:58 a.m. 75,714 [n/a]
Jan. 26, 2007 at 2:21 p.m. 135,154 530,700
Jan. 27, 2007 at 5:08 a.m. 87,504 [n/a]
Jan. 27, 2007 at 5:08 p.m. 147,197 [n/a]
Jan. 28, 2007 at 5:08 a.m. 24,231 [n/a]
Jan. 28, 2007 at 5:08 p.m. 74,885 [n/a]
Jan. 29, 2007 at 12:26 a.m. 133,499 504,836
Jan. 29, 2007 at 1:33 a.m. 23,075 504,836
Jan. 29, 2007 at 2:11 a.m. 242 504,836
Jan. 29, 2007 at 3:17 a.m. 114 504,836
Jan. 29, 2007 at 4:40 a.m. 82 504,836
Jan. 29, 2007 at 6:05 a.m. 73 504,836
Jan. 29, 2007 at 8:47 a.m. 36 486,990
Jan. 29, 2007 at 10:27 a.m. 30 486,990
Current: Jan. 29, 2007 at 11:19 a.m. 24 486,990


Remarkable marketing from Ben Mack

Think Two Products Ahead debuted this morning at Midnight.

By 2 am it was #114 and will certainly hit the top of Amazon by morning.

Ben Mack is a marketing genius. He’s been behind some of the biggest names in corporate America, and now consults with most of the top marketers I know

It was easy for us to line up lists with millions of readers.. then Ben got us all going with just enough controversy to keep people talking about this for days.

A marketing book in public discussion forums?

A MySpace page for Ben’s Fictional Character?

Many oddities in this one.. but well worth the effort to follow. Buy Ben Mack’s new book.. and make sure you hop on board his mailing list to discover how a genius promotes his book.


Sorry. Let’s Try That Request Again

sad_face[1][1]The link you just tried has failed us.

We regret that we’re not sending you the right page and want to do what we can to correct it.

We’ve recorded the error message, and hope you’ll bear with us as we update to the latest information available to help you get profitable social media.

Please CLICK HERE and We’ll get you the best page possible

Warren Whitlock on MySpace

It’s not just for kids.

Read about what we’re doing on MySpace for authors.. sign up as a freind of Warren Whitlock, Book Marketing Strategist


Appeal To the “Less than Obvious Market”

‘Alpha Moms’ pitch Nintendo Wii – Los Angeles Times: “At a time when the media audience is fragmenting, it doesn’t hurt to build a little enthusiasm with such grass-roots campaigns, said Peter Sealy, a former chief marketing officer for the Coca-Cola Co. who will teach marketing at the Peter Drucker and Masatoshi Ito Graduate School of Management at Claremont Graduate University.

‘I think you’re seeing more of this, especially in those categories where word of mouth is a powerful motivator,’ he said. ‘The purchase of cars, fine wines, dining. You’ve got to get a buzz going.’

Nintendo learned from its experience in Japan that it could succeed by developing games for a market its rivals largely ignored — adults over 30 and so-called lapsed gamers, who no longer have hours to devote to getting really good at a video game.
“


Your Christmas Bonus Gift

Tis the season.. Happy Christmas to all!

Here’s a bonus.. a recording of a private call we did for some of my coaching students.

You can download or listen using this link.

THE AUTHORS BUSINESS PLAN

My special guest was Ben Mack, a maketing genius, and author of the soon to be released Think Two Products Ahead. Ben will tell you what you need to do to position yourself a a money-making author a “business”


Adding MySpace To Boost Your Book

Blogs, podcasts, and web reviews are great ways to promote your book.

I’ve talked about “social networking” and used LinkedIn and other sites.. but haven’t been posting about MySpace.

It is the big one.. guess it’s time to tackle that here.

If you have a MySpace, let’s be freinds. If not, get one now and we’ll show you how to use MySpace to promote your book