At first glance, the resarch being done by RainToday looked like a waste of time… then I remembered.. Most authors I talk to are trying to sell their book to create some quick income.. with no idea how important it can be to other income.
What do you think?
i-Newswire.com – Press Release And News Distribution – RainToday.com Conducting Research On Publishing Business Books On Professional Services Practices: “‘Many people believe that writing a business book will dramatically increase their sales and boost their reputation as a thought leader or expert in their field. The truth is, these people might be right – but these effects have yet to be measured on a wide scale,’ says Mike Schultz, Publisher of RainToday.com. ‘By conducting this research, we will discover what these effects have been, and what strategies consultants and professional service providers can use to get the most leverage out of books they publish.’
The RainToday.com research methodology is a survey of authors who have published business books, along with in depth interviews with authors, publishers, and others. Some of the questions this research will answer are:
– How much of a boost in revenue, brand, speaking engagements, and other factors have business book authors realized after publishing their books?
– What is the effect on a practice of a book that sold well versus one that did not?
– What is the effect of publishing a book with a major publishing house versus a small one?
– What is the effect on book sales of using a PR service or book marketing firm?
– How much have other business book authors invested to gets their books published?
The survey is expected to be open through early November. RainToday.com is seeking interested authors to share their experiences regarding the publishing process. To participate in this survey on getting published visit: http://www.surveymonkey.com/s.asp?u=56851358624. Upon completion authors will be entered to win one of the ten copies of How Clients Buy: The Benchmark Report On Professional Services Marketing And Selling From The Client Perspective.”
Publishers Selling Books Online – Los Angeles Times: “‘The retailers have become publishers, so why can’t publishers become retailers?’ said Pat Schroeder, president of the Assn. of American Publishers, a trade group. ‘It’s an experimental thing. Everyone’s trying to figure out what the right thing to do is.’ “
"It’s one of the most future-oriented businesses we have," says Hartmut Ostrowski, chief executive at Arvato, Bertelsmann’s media-services unit, which developed the digital platform.”>WSJ.com – Bertelsmann To Offer Music, Film Downloads: “Bertelsmann is the first big media company to launch a platform that lets consumers download films and songs online using file-sharing technology. This time, it says, there are checks in place to prevent piracy and to ensure that content providers will be paid. If all goes according to plan, the service will be available in Germany in the coming weeks before heading overseas.
‘It’s one of the most future-oriented businesses we have,’ says Hartmut Ostrowski, chief executive at Arvato, Bertelsmann’s media-services unit, which developed the digital platform.”
I’m here in Victoria, BC.. my first ever trip to Canada. A lot of hassle getting into the country.. but worth it to meet with the best minds in Book Marketing today.
I’ve got an exciting new project coming up.
Leading Book Marketing Experts Work Together To Make Teach “How To Make Any Book” A Best Seller”
SignOnSanDiego.com > News > Business — Used-book bonanza:
“Sales of used books jumped by 10 percent last year from 2003, to $2.2 billion, with 111 million pre-read volumes snapped up by customers, according to a recent report by the Book Industry Study Group.
The biggest gain was tallied by online dealers, who saw their sales soar to $609 million, up 33 percent, as dealers ranging from Amazon.com to small, home-based book businesses opened up their shelves even wider to the Web, the report noted.”
Internet Daily: Net threatens used book stores – Advertising – Airlines – Electronic commerce – Entertainment and Leisure – Internet Services – Internet Software – Media – Mobile phones – Retail – Travel – Wireless Technologies – Transportation – Internet – Wireless – General: “Online sales of used books are growing 30% a year, according to the group, while sales at secondhand book stores are flat. ‘The growth reflects how easy it has become to sell used books,’ said Jeff Abraham, executive director of BISG, whose members include publishers and libraries. He estimated the value of the used market at $600 million, or roughly 3% of total general book sales.
The Book Industry Study Group believes lower prices are the prime reason for the popularity of used product.
Online sellers including Amazon.com (AMZN:
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AMZN38.95, -0.11, -0.3%) and Alibris.com provided sales figures for the research, despite publishers’ criticism. Amazon irritates them by offering new and used books on the same Web page, even on the day of a title’s publication. Sources for the used copies can include prepublication author signings and even books distributed to reviewers.
‘We’re seeing a cultural shift,’ said Lisa Stevens, marketing director for used book seller Abebooks.com, in a news release some time ago ‘People don’t feel that ‘used’ is a dirty word anymore. Over 78% of buyers on Abebooks.com say they’d be thrilled to receive a used book as a gift.'”
200 million people are in danger… but you and I can help.
You know power of cross promotion, right? We work together to get new readers, leads and customers.
Next month, we’re going to use this power to make “Diabetes Danger” an Amazon best seller.. right at the start of Diabetes Awareness month.
You can use this to add hundreds of new leads to your mailing list.
http://diabetes-danger.com/partners.htm
This is an easy way to find people that are interested in your products, books and services… all while helping with an important public education issue.
I hope you’ll join me.
Warren Whitlock
Marketing Results Coach
#1 Bestselling Author and book marketing expert
warren@marketingresultscoach.com
PS. I read DIABETES DANGER two weeks ago. I was so shocked that I started my first serious diet and exercise program in years.
I’ve lost 15 pounds, feel great, and hopefully reduced my own diabetes danger.
This is an important book. One your mailing list should hear about.. they will thank you for telling them about DIABETES DANGER.
It’s easy to participate.. take a moment and read this:
WSJ.com – Study Reveals Used Books Are a $2 Billion Industry: “According to the Book Industry Study Group, used-book sales topped $2.2 billion in 2004, an 11% increase over 2003. Much of that growth can be credited to the Internet. While used sales at traditional stores rose a modest 4.6%, they jumped 33% online, to just over $600 million.
‘I think consumers are increasingly starting to notice that they can get used books in good condition, in a timely manner,’ says Jeff Hayes, a director at InfoTrends, a market research firm that served as the principal analyst for the BISG study.
More than 111 million used books were purchased last year, representing about one out of every 12 overall book purchases. By the end of the decade, the percentage is expected to rise to one out of 11, a troubling trend when sales for new works are essentially flat; authors and publishers receive no royalties from used buys.”
Credited by US publishers with being one of the biggest sales drivers in the business, Oprah Winfrey’s book club began as a segment on her television talk show in 1996 and she initially picked new novels.
But she suspended the club in April 2002, before relaunching in June 2003 with classics such as John Steinbeck’s East of Eden and Leo Tolstoy’s Anna Karenina.
Earlier this year, a group of novelists wrote Winfrey a letter begging her to resume picking living authors, and finally she has relented.
Her latest pick announced on her web site was A Million Little Pieces, a memoir by James Frey about the author’s time at a rehabilitation centre for alcohol and drug addiction, published by Random House imprint Anchor Books.
"It’s a radical departure," Winfrey said on her show. "It’s not a classic and it is also not fiction but a bold choice … it’s a gut-wrenching memoir."
Among the reasons the chat show host gave for her change of heart was that she could chat to living authors and interview them on her popular daytime show.
The book was already the No 1 best seller on online book retailer Amazon.com.
An Oprah’s Book Club logo on a book’s cover has helped many of her picks garner sales of more than a million copies — a huge amount given that in 2004 only eight fiction and eight non-fiction books sold more than one million copies in the United States, according to Publishers Weekly.”>Oprah turns producer – People – Entertainment – theage.com.au: “Oprah has returned to picking living authors for her book club.
Credited by US publishers with being one of the biggest sales drivers in the business, Oprah Winfrey’s book club began as a segment on her television talk show in 1996 and she initially picked new novels.
But she suspended the club in April 2002, before relaunching in June 2003 with classics such as John Steinbeck’s East of Eden and Leo Tolstoy’s Anna Karenina.
Earlier this year, a group of novelists wrote Winfrey a letter begging her to resume picking living authors, and finally she has relented.
Her latest pick announced on her web site was A Million Little Pieces, a memoir by James Frey about the author’s time at a rehabilitation centre for alcohol and drug addiction, published by Random House imprint Anchor Books.
‘It’s a radical departure,’ Winfrey said on her show. ‘It’s not a classic and it is also not fiction but a bold choice … it’s a gut-wrenching memoir.’
Among the reasons the chat show host gave for her change of heart was that she could chat to living authors and interview them on her popular daytime show.
The book was already the No 1 best seller on online book retailer Amazon.com.
An Oprah’s Book Club logo on a book’s cover has helped many of her picks garner sales of more than a million copies — a huge amount given that in 2004 only eight fiction and eight non-fiction books sold more than one million copies in the United States, according to Publishers Weekly.”
For Immediat Release
Expert Predicts Book Rise in Sales – Why He Is Always Right
It’s no surprise that A book marketing expert claims that to a book will be #1 Best Seller. But how often can an author or publisher count on knowing the exact day and time?
Warren Whitlock, a book marketing expert from Las Vegas is giving odds on “A Marketing Plan For Life” by Robert Michael Friend. “It’s a sure thing. I know that this book will be a best seller” says Whitlock. “I’ve done this dozens of times, and it never fails. It will be number one.”
Whitlock has assembled a network of 327 authors and publishers that work together when there find a book that is missed in the major bookstores and media. He picks a day, creates a special offer for the book, and the partners tell their mailing lists about it.
Currently, readers can get dozens of free gifts, worth thousands of dollars with the purchase of one book from a web link at:
http://aMarketingPlanForLife.com
The book, “A Marketing Plan For Life” teaches Freid’s 12 step plan for success used by major corporations and small businesses to achieve success in marketing. He has taught thousands of individuals how “A Marketing Plan For Life” can create meaning, happiness, and TRUE success in life.
Warren Whitlock is a book marketing expert. He has helped hundreds of authors to become best sellers. His next book “Business Successes” is scheduled for release at the end of the year. Whitlock writes a blog about his book marketing advice at http://dailywarren.com
