I recommend this all the time, and do it myself. But KUDOS to Shel Horowitz, who’s following what I teach, and seeing results.
Thousands of people will be reading the listing for “A Marketing Plan For Life” next week during our best seller promotion. Shel gets exposure when they read his review, and I’ll put a high valued link back to his site here to increase his search engine ranking.
Shel’s site is http://frugalmarketing.com
Take a look at the listing at http://aMarketingPlanForLife.com/order and consider using this in your next promotion. While you’re there.. buy a copy of the book.. it’s great.
Sample book chapters handed out at concerts?
A lot of work goes into Buzz Marketing.
Newsday.com: Getting new books to buzz: “‘This isn’t for the big commercial books that are on the bestseller list,’ Pascocello said. ‘This is for the next layer of books that everybody here in the industry knows and loves but struggles with how to get people to find them.’ “
Urshelf.com, One of the Fastest Growing College Textbook Marketplace Websites, Continues to Expand with Exciting New Upgrades and Partnerships: “Urshelf.com now enables vendors to list their entire textbook inventories using their versatile Bulk Listing Tool. Geoffrey Cox, a co-owner of urshelf.com, describes this vendor support as the start of many new upgrades that are planned for the company’s website. He comments, “By using our Bulk Listing Tool software, vendors can easily upload large quantities of textbooks onto our site within a matter of minutes.” The annual cost to become a vendor on Urshelf is $9.95, which allows vendors to sell an unlimited amount of books without paying any hidden fees or commission rates. This is an incredible bargain when compared with the 8%-15% commission that vendors must pay to sell their books on similar sites.”
This is getting to be a lot of fun.
I’ve just started work on a great new book from Robert Michael Fried, called A Marketing Plan For Life.
I’ve been having a lot of success using blogs and press releases and cross promoting events between the blogs. Now I’m going to add a new one, and follow the steps in the book.
You’ll want to read the progress at A Marketing Plan For Life
Today there is a new #1 at Amazon
Demise of the Dollar
Read the page selling this book. These guys are expert copy writers, (and there product.. the newletters.. are great too).
I’ve been predicting that this would happen during the August slow down. This book did it without a lot of bonuses.
Remember the press releases?
Last week, I wrote about this in my Book
Marketing Expert BLOG (here)
I wanted you to know how I DOUBLED the
number of people signing up for a new
program from my friend and co-author Dan
Kuschell
Marketing Best Practices
Dan talked about it during our
teleseminar last week. I’ve taken some
basic marketing principles and applied
the latest technologies to get FAST and
EASY promotion.
Would you like to learn about it?
I can tell you.. but first, I want to let
you know how you can use these same
techniques for LITTLE OR NO OUT OF POCKET
COST.
You can do this. You can pay to make it
work better.. BUT TRY IT FIRST WITHOUT
SPENDING MONEY… just to make sure it
works.
Here’s what we did.
- I talked Dan into a complimentary seminar for everyone on my mailing list.
- Dan sweetened the pot with over $400in bonus gifts.
- I put details of the promotion in my BLOG
- I issued a press release announcing the training and got instant top ten search positions and over 101,000 internet news feeds.
- I wrote about the promotion in my blog, and sent you links to read more about it on my blog.
HOW MUCH DID IT COST? – not much!
Dan has been getting tremendous results
for clients that engage him. The word of
mouth is feeding his growth, and he was
happy to share this with you.
The bonus gifts are other offers that
will give you superb benefits but won’t
cost us the $400 value we are giving
away.
I did not have to buy anything to get the
blog set up. The domain name
http://DailyWarren.com is registered to
me for $10 per year… and hosted for
next to nothing on my server. (this part
is optional)
So the only charge is for the press
release. We wanted it out fast, and wide
spread, so I paid prweb $80 up front. You
could submit a press release for $30 or
$10.. voluntary payment of $10 means you
can track the results.
THERE IS NO EXCUSE – you should be promoting this way.
It doesn’t take much time. The costs are
miniscule. You can set up a blog and
issue a press release in less than an
hour.
DID IT WORK – Oh yeah.. We had GREAT results.
You see the number of books,
teleseminars, promotions that I talk
about here. I have a pretty good idea how
many people will sign up for any program.
Dan’s program and offer are fantastic.
And I expected responses to be at the
very high end of that spectrum.
However, I got DOUBLE NORMAL RESPONSE.
Well, that brings us up to date.
Dan had a server crash in the middle of
last week, his site was up and then down
and then up again for a few hours and
down for nearly a day.
Wonder what he would have seen if the
server worked?
Well, let’s find out.
I told Dan to hold the seminar again. Dan
follows my LAW OF RECIPROCITY training
and goes overboard to provide a ton of
great information up front. He GIVES AWAY
the seminar and $400 in gift products
because he knows that it’s good for
business.
Make no mistake. This marketing program
blows away any other system I’ve ever
used. The POWER is in giving the most
value possible up front.
If you’ve missed the notices, haven’t
been following the emails, blog entries,
teleseminar, and gifts… no worries. You
can still get in if you ACT TODAY.
http://MarketingResultsCoach.com/dan
You will want to pay attention to what
Dan is teaching. And notice how he
promises a huge amount of information
that any author, entrepreneur, or
professional can put to use right away.
I don’t know your exact situation… how
you’ll use this to grow your business
and/or career. I can promise that when
you look at the this, taking notes on how
you can apply THE LAW OF RECIPROCITY and
gift marketing to your own situation,
you’ll begin to see how you can have
business coming to you.
Imagine that.. no more chasing money..
turn things around and let it chase YOU!
Jump over to the page now. Sign up to
have Dan explain this all to you.
Get more marketing results
Warren Whitlock
The Marketing Results Coach
#1 Best selling author & book marketing expert
702-953-5843 – warren@marketingresultscoach.com
PS. I know I sent a lot of mail on this
“anatomy of a promotion”.. I wanted to
make sure you saw how the combination of
PR and BLOGS was giving us new traffic
and building an instant reputation.
I’m working on a new project that I’ll be
telling you about soon… so this will be
the last of this series.
Don’t miss this chance. Read the blog
entries and make sure you’ve heard Dan’s
presentation
Marketing results with Dan and Warren
Easy way to learn.. and bonus gifts for
you.
I’ve been writing about the promotion I’ve been doing with Dan Kuschell. You know, the guy who gives away his best selling book.
The teleseminar call just finished. I know thousands of my readers were involved. Also.. I had hundreds of new people added to the list (If you are one of them, welcome).
The seminar was awesome. Dan promised 90 minutes, he went over that, then talked about his program, and then went on to answer callers questions live.
Because I was able to sell out the lines, Dan had to offer to do the teleseminar again. You can read about that here
The crowd gave us some feedback. They wanted to know about my blog and pr free publicity combo. Dan has just tried this himself and talked about his results. (That was a nice surprise).
Anyway.. here’s the results so far. Over 50,000 “feeds” carried the press release. More than double the response from my mailing list (were someone of you signing up twice?) and nearly 500 new clicks from directly from the press release.
I’m going to offer a special class on this method. “How to Use FREE Web Resources To Promote Your Book” including a free article, teleseminar and a step by step work-book. You can get the article (plus a bonus report) by clicking on the link above.
I was following some links from high ranking web sites, noting others that talk about book marketing and promotion, and found the usual attack on the credibility of various ranking lists.
Come on people.. let’s not bicker..
Of course we’re manipulating (using) the system. The system is the system, we can’t change it.. we just work with it.
I’m a fan of Emerson. I want to believe that the world will beat a path to your door if you have a better mousetrap. It’s just that the statement isn’t accurate most of the time when it’s quoted.
The world does want to know about your mousetrap (great book).. and there are those who will seek it out. I for one would love to find the next Emerson, an author more concerned with writing great books than whether they are ever read.
I understand Emerson. He’s make a great client. He could spend years working on a manuscript, then give up the rights for next to nothing. Great writing for a song.
So what if you’re not famous, never make a nickel from your writing, and die without knowing if anyone will ever remember it. There is a joy in the writing.
On the other hand, if you have a book, and want to use it to promote yourself or earn a living, you need to use the system.
Is the system rigged? OF COURSE IT IS. The books on best seller lists are the ones that sell the most by every measure.. and certainly aren’t the best books.
All such systems are rigged.. Think about the last presidential election. Does anyone believe we chose from the two best men for the job?
The business of selling books is marketing. There are systems that work, and you have to follow those systems. Is the a difference between “use the system” and “manipulate”? I don’t know.. I do know that there is a line you can cross to “fraud” and there are rules you can break to get tossed out of the running. However, most of the complaints I hear are from people who have not figured out how to use the system. (the negative term manipulation is only used when it’s the other guy)
I read a great article just now from about the best college lists and “which of those lists is best”.. here’s another view of the way Amazon ranks books.
More About Rankings – Jesse H. Jones Graduate School of Management: “Take a look at the sales ranking data at Amazon.com. I once needed a publication, a World Bank technical paper on the regulatory environment in Bulgaria. The demand for technical working papers on Bulgaria being what it is, the publication’s Amazon sales rank was extremely low (about 2.5 million down on the list). Yet after I bought it, a most amazing thing happened. My one purchase moved this working paper past almost one million other books. This happened because once buyers get out of the best sellers -where the difference in sales can be enormous – almost everything else is basically tied. The differences in rank are statistically meaningless, and small blips cause big changes.”
I’ve been using more press releases in my marketing lately, as I’ve discussed here.
Today, I tried a new angle with my co-author Dan Kuschell.
We’re holding a teleseminar on Tuesday Secrets of Success and Prosperity and have been getting some questions about the “best seller” book that Dan gives away.
He has given away over 10,000 copies of the book, and sold a few thousand.. and I thought “THAT’s COOL!”.. Imagine that… he makes a lot of money giving away his book!
The whole world should know about it.. so I wrote this press release:
Best Selling Author Gives Away Books and Seminars to Help More People Succeed
Book marketing expert Warren Whitlock and Prosperity trainer use an innovative approach to selling books. They are giving away a book, a seminar explaining the secrets of their system, and bonus gifts to some lucky listeners. Using transparent marketing to promote a book, and revealing the secrets.
(PRWEB) July 31, 2005 — Book marketing expert Warren Whitlock today announced a collaboration with best selling author Dan Kuschell to give away Dan’s book along with $400 in free bonuses to anyone that is serious about learning Dan’s system to success.
“I know some would call it crazy” said Whitlock about the book marketing plan. “Most authors struggle to find a market for their book. Dan Kuschell has turned this around, giving away over 10,000 copies of the book, and building a business around it.”
Along with his book, Kuschell is sharing his secrets free seminar “Exposed: What the Other Guru’s and Experts Don’t Want You to Know and Hoped I Would Never Share – It’s More Than Other Get Motivated Seminars, It’s About Massive Results” and encouraging registrations with another gift worth $400: access to over 15 exclusive interviews with Dan Kuschell, and people like Brian Tracy, T. Harv Eker, Mark Victor Hansen, Stephanie Frank, John Childers, Yanik Silver, and Joe Polish to name a few…
“The seminar filled up immediately,” said Whitlock. “Dan had to go rent more phone lines. I’ll give you the URL, you can read about what he’s doing… Just don’t be surprised if it’s sold out again when you get there.”
The free book, free seminar and free bonus site is at http://MarketingResultsCoach.com/dk
Whitlock and Kuschell are co-authors in new book, due out this Fall, entitled “Business Successes”. Information on that book can be found at http://BusinessSuccesses.com.
Warren Whitlock is a #1 best selling author, publisher and book marketing expert. He has helped hundreds of authors take their book to best seller status using proven marketing and promotion principles. Whitlock offers a free seminar called “How To Become A Best Selling Author” at http://MarketingResultsCoach.com/bst1. His book marketing blog is located at http://dailywarren.com.
