Are you getting paid for your Intellectual Property? You know, the valuable assets that come from your own mind, where success is not all about location, location, location but ideas, ideas, ideas?
Would you like to expand your business by offering others’ proven content?
Our guest is Rand Brenner, an intellectual property strategist and licensing consultant. He’s the President and CEO of Licensing Consulting Group, offers licensing and sponsorship sales and consulting services, and the founder of Licensing4Profits.
He has over 25 years experience in the development of licensing, marketing and revenue strategies for numerous entertainment and consumer brands. He has developed licensing and promotional deals with Fortune 1000 companies including Coca Cola, Kellogg’s, Quaker Oats, Hasbro, Mattel, Random House, Harper Collins, Pillsbury, Topps, Sara Lee/Hanes and others.
Rand was also a licensing executive at Warner Bros. where he was responsible for licensing high profile theatrical, television and publishing properties including Looney Tunes, the Mighty Morphin Power Rangers TV show, two Power Rangers movies, Batman and Batman II movies which grossed over $1 billion in retail merchandise sales, and more.
He is also a public speaker and former adjunct faculty member at the University of Redlands, where he taught undergraduate classes in marketing. He is a guest lecturer on licensing and marketing at the CEO Space entrepreneurial program, a week long intensive business training for small to midsize business owners, entrepreneurs and individuals. He sits on the advisory board of several small companies and serves as a business development advisor to WallStreet Research, an investment research firm with offices in New York and Los Angles, specializing in covering emerging growth and middle market public companies.
Intellectual property is the new currency of the 21st century, and you’ll discover how to capitalize on it and build your IP wealth.
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