Yahoo now including Twitter in News
Twitter Yahoo Partnership will Bring Tweet into Yahoo Newsfeed
By Victoria Harres, Published May 17, 2013
Last month a single 61 character tweet (12 words as a matter of fact) caused the S&P 500 to drop $136 Billion in mere minutes.
It boggles the mind and makes one try to find some sense in it. What does it mean?
Well, it certainly proved the tremendous reliance we all have on the content that comes from Twitter. Some would say investors rely too much on automated trades based on tweets.
It also proved the great value our society places on Twitter as a provider of content and information.
Tweets will now be featured in Yahoo’s news feed.
Yesterday Yahoo announced that it was taking Twitter very seriously indeed.
In her blog, Merissa Mayer, CEO of Yahoo stated, “Tweets have become an important information source for many of our users, so we are thrilled to announce our partnership with Twitter to ing Tweets directly into the Yahoo! newsfeed.”
She went on to say that over the next few days users would begin to see Tweets “personalized to their interests and preferences” appear in their content stream, delivering on earlier promises that the search and new aggregation giant would move toward more personalization of content for its users.
Yahoo’s big search competitor, Google wasn’t able to keep its former relationship with the microblogging giant. Twitter results disappeared from Google some time back, making this an quite a win for Yahoo.
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“As users explore our nearly endless stream of content, we will seamlessly include relevant and personalized Tweets alongside stories from Yahoo! and our other sources. With this greater breadth of compelling content, we’re excited to give our users even more opportunities to learn and connect. Users now also have an easy way to discover relevant and interesting people and publishers to follow on Twitter, personalized to their interests and preferences,” says Mayer.