Do you have a product that people love?

“the best way to tell a story is to let others tell it for you”

The Roger Smith hotel has been attracting the social media in crowd, so you might have been wondering how to get this crowd to come see you.

That’s one idea.

But why not take the next step and let your own fans do this?

As more and more people are creating media, blogging, shooting video and telling their friends about what they love, every business can find opportunities to empower more of them to share.

The video above is comprised of clips from user content. While some of these people have huge followings online, there are millions more who have connections with them and each other.

Old media strategy – get a big audience

New media strategy – EVERYONE HAS AN AUDIENCE

What ideas does this create for your business?