Today’s post answers the fundamental business question we get about using social media.
How do I know if my social media activity will be profitable?
Social media profits can be different. It almost always is far more than quick sales transactions.
I have found that once I sit down with a business and discuss what they mean by profits, quite often, the goals they have in mind haven’t translated into the simple business math that can make social media marketing, or any activity outrageously profitable.
Watch this short clip and let me know if I’ve made this point.
My objective when I make a video today is to put important concepts into a simple presentation. There may be things that are left out, but I hope the meat of the message is here.
When you know the life time value of an average customer, you are way ahead in business
Do you know the lifetime value of your customers?
If you are in business, watch the next video “3 Social Media Mistakes that Can Hurt Your Business”
Share your experiences here and let’s discuss how this might make finding the ROI on social media easier to measure and obtain.
Use the share buttons to let your network get in on the conversation. Together, we’ll build the best new methods for getting social media profits.